1. Thank you for your contribution!

2. TWITTER
Online Promotion Strategy
AGENDA 13.6.
You have all contributed to making our online strategy very successful
Here is what we have done…
TWITTER
FACEBOOK
WEB SITE
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Published most interesting quotes
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Published photos
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Communicated with other Twitter users
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Thanked everybody who tweeted
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Awarded the most popular Twitter users
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Published the “Welcome video” by Lynne Montgomery
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Published photos and quotes from speakers right after they finish
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Shared ARTof.HR web news
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Redesigned our webpage during the conference: from being sales oriented to informative
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Published updates news from the conference on daily basis
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Published all photos
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Published most important quotes from the conference

3. Online Promotion Strategy
Who was engaged?
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YOU
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Speakers
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COTRUGLI Alumni and students
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COTRUGLI team

4. 9:00am -9:15am Conference opening
AGENDA 13.6.
EXAMPLES OF REAL-TIME POSTS
Activities: TWITTER

5. 9:00am -9:15am Conference opening
AGENDA 13.6.
Activities: TWITTER
EXAMPLES OF REAL-TIME POSTS

6. 9:00am -9:15am Conference opening
AGENDA 13.6.
Activities: TWITTER
EXAMPLES OF REAL-TIME POSTS

7. 9:00am -9:15am Conference opening
AGENDA 13.6.
YOUR ENGAGEMENT
Activities: TWITTER

8. 9:00am -9:15am Conference opening
AGENDA 13.6.
YOUR ENGAGEMENT
Activities: TWITTER

9. 9:00am -9:15am Conference opening
AGENDA 13.6.
WE AWARDED THE BEST ONES
YOUR ENGAGEMENT
Activities: TWITTER

10. 9:00am -9:15am Conference opening
AGENDA 13.6.
YOUR ENGAGEMENT
Activities: TWITTER

11. 9:00am -9:15am Conference opening
AGENDA 13.6.
YOUR ENGAGEMENT
Activities: TWITTER

12. 9:00am -9:15am Conference opening
AGENDA 13.6.
YOUR REACTIONS
Activities: TWITTER

13. 9:00am -9:15am Conference opening
AGENDA 13.6.
YOUR REACTIONS
Activities: TWITTER

14. 9:00am -9:15am Conference opening
AGENDA 13.6.
INTERACTION
Activities: TWITTER

15. 9:00am -9:15am Conference opening
AGENDA 13.6.
SPONSORS
Activities: TWITTER

16. 9:00am -9:15am Conference opening
ACTIVITIES: FACEBOOK
AGENDA 13.6.
-3.560people have seen the “Welcome video” by Lynne Montgomery
-We posted quotes after each lecture
-We share updated news from our webpage
EXAMPLES OF POSTS

17. 9:00am -9:15am Conference opening
ACTIVITIES: WEBPAGE
AGENDA 13.6.
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We redesigned webpagethat is more informative
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The webpage now contains all photos from the conference that you can take a look at
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Check out the articles publishedduring the conference
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Readspeakers’ quotes on the homepage
CONTENT

18. 9:00am -9:15am Conference opening
AGENDA 13.6.
RESULTS
Online Promotion Strategy

19. 9:00am -9:15am Conference opening
AGENDA 13.6.
2.371 Tweets443 Twitters
Online Promotion Strategy

20. 9:00am -9:15am Conference opening
AGENDA 13.6.
756.411 people saw our posts14.796.700 times.
*each person out of 756.411people saw our post 195 times on average about #ARTofHR
Online Promotion Strategy

21. 9:00am -9:15am Conference opening
AGENDA 13.6.
Excellentbrand awareness for ARTof.HR andCOTRUGLI
Online Promotion Strategy

22. 9:00am -9:15am Conference opening
Webpage will remain active
AGENDA 13.6.
FUTURE ACTIVITIES
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We will create a separate page for each speaker with photos and content including: best quotes from the lectures, biographies, conference presentations and a wallpaper with the most significant quote
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We will create a Youtubechannel where we will publish most interesting details from each lecture
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We will publish content every week and keep the webpage active

23. Thank you for helping us achieve amazing results which directly contribute to raising awareness about the ARTof.HR!

24. Proudly organized by