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Social Media for Marketing and Beyond (short)

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Marie Still
Marie Still
ImmobilienTechnologieBusiness
1 von 16
social media Marie Still Marketing Director | MRIS
Nobody likes to be sold to, but everyone likes to buy
it’s all about talking with your consumers not at them
“social media is like word of mouth, on steroids” Marta Kagan| @MZKagan
But social media is so much more than just a marketing channel…
listen & learn provide customer support network establish thought leadership customer loyalty & retention
listen: RSS Feeds Google Alerts Socialmention HootSuite Tweetdeck
Great, I get why I should use social media, and what I can do using social media, but what now?
set marketing goals plan jump in analyze & optimize
track & analyze: Bit.ly cli.gs Zi.ma Twurl.nl Budurl.com
converse: LinkedIn Twitter Facebook
Do: Have conversations, track your Tweets, create lists Don’ts: Over-share, blast listings, aggressively follow and un-follow (avoid the fail whale Tools to check out: Twello, Twitter Karma, Hootsuite, Tweetdeck Wanna learn more? http://mashable.com/guidebook/twitter/
If Facebook were a country, it would be the Third Largest In the world friends likers customization Wanna learn more? http://mashable.com/guidebook/facebook/
share: flickr Blogging Youtube
Do: Let your personality shine through, write about what you love, comment back when people comment on your posts, use pictures (and give credit if necessary), promote your blog Don’t: Over-think it, plagiarize, worry if you aren’t business all the time or if you spell a word wrong (just fix it and move on) Check out: Activerain.com, Word Press, Page.ly, Stillisms.com
@MRIS_marie | Stillisms.com | marie.still@mris.net

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Social Media for Marketing and Beyond (short)

  • 1. social media Marie Still Marketing Director | MRIS
  • 2. Nobody likes to be sold to, but everyone likes to buy
  • 3. it’s all about talking with your consumers not at them
  • 4. “social media is like word of mouth, on steroids” Marta Kagan| @MZKagan
  • 5. But social media is so much more than just a marketing channel…
  • 6. listen & learn provide customer support network establish thought leadership customer loyalty & retention
  • 7. listen: RSS Feeds Google Alerts Socialmention HootSuite Tweetdeck
  • 8. Great, I get why I should use social media, and what I can do using social media, but what now?
  • 9. set marketing goals plan jump in analyze & optimize
  • 10. track & analyze: Bit.ly cli.gs Zi.ma Twurl.nl Budurl.com
  • 12. Do: Have conversations, track your Tweets, create lists Don’ts: Over-share, blast listings, aggressively follow and un-follow (avoid the fail whale Tools to check out: Twello, Twitter Karma, Hootsuite, Tweetdeck Wanna learn more? http://mashable.com/guidebook/twitter/
  • 13. If Facebook were a country, it would be the Third Largest In the world friends likers customization Wanna learn more? http://mashable.com/guidebook/facebook/
  • 15. Do: Let your personality shine through, write about what you love, comment back when people comment on your posts, use pictures (and give credit if necessary), promote your blog Don’t: Over-think it, plagiarize, worry if you aren’t business all the time or if you spell a word wrong (just fix it and move on) Check out: Activerain.com, Word Press, Page.ly, Stillisms.com
  • 16. @MRIS_marie | Stillisms.com | marie.still@mris.net