1. Making the Most
of LinkedIn

2. What is LinkedIn?
• Largest business networking site
• 175 million users
• “Facebook of business”

3. Why Should I Be on LinkedIn?
• Networking
• Job Searching (or employee searching)
• Increasing Visibility
• Increasing Authority

4. Keys to LinkedIn Success
• Complete Your Profile
• Make Connections
• Join & Participate in Groups
• Make & Receive Endorsements &
Recommendations
• Update Your Status
• Use LinkedIn Answers

5. Completing Your Profile
• Name
• Headline
• Summary

6. Completing Your Profile
• Experience
• Education
• Certifications
• Honors & Awards
• Languages
• Organizations
• Personal Information
• Publications
• Links

7. Completing Your Profile
• Add Relevant Skills

8. Completing Your Profile
• Use a professional-quality headshot

9. Completing Your Profile
Linked In Considers your profile complete if it
includes the following:
• Industry and zip code
• A current position with description
• Two or more positions under experience
• Education
• At least five skills
• Profile photo
• At least 50 connections
• A summary

10. Make Connections
• Why?
• How do I find/make Connections?
• Connecting with People You Don’t Know

11. Make Connections
Why Do I Want to Connect on LinkedIn?
• Virtual “Business After Hours”
• New Opportunities
• Expand Your Reach

12. Make Connections
Where do I find Connections?
• Email Address Book
• Members of Networking/Business Groups
• Customers/Clients
• Vendors/Suppliers
• Former/Current Co-workers
• LinkedIn Group Members
• Website

13. Join & Participate in Groups
• Why should I join
groups?
• What groups should I
join?

14. Join & Participate in Groups
Benefits of Groups
• Make Connections
• Establish Authority
• Build Relationships
• Grow Your Business
• Keep Current with Your
Industry

15. Join & Participate in Groups
What Groups Should I
Join?
• Geographically based
• Industry-related
• College Alumni
• Networking
• Special Interests

16. Endorsements &
Recommendations
What are endorsements?
• Verification of skills by
those you interact with
on LinkedIn

17. Endorsements &
Recommendations
What are
recommendations?
• Written Testimonial
• Feedback on doing
business with you

18. Endorsements &
Recommendations
• How to make a
recommendation

19. Update Your Status
What & How to share
• Business news
• Articles of Interest
• Blog Posts
• Be professional, even
when it’s personal
• Like & comment on
other’s updates

20. LinkedIn Answers
• Get information &
opinions on current
topics
• Increase Your Reach
• Establish Authority

21. Making the Most of LinkedIn
Let’s Connect
• linkedin.com/in/marieleslie
• marieleslie.com
• twitter.com/marierleslie
• facebook.com/marielesliemedia
• pinterest.com/marierleslie