1. +
Second Meet Up Session
“Getting Invloved with Online Marketing in
Galway”
Tuesday 29th May 2012

3. +
Introduction
 Online Marketing in Galway formed in August 2011 with the view of
finding like minded people to share information amongst each other
and spread this information to smaller businesses or those who need it
with little or no marketing resources.
 OMiG is not a consultancy, we aim to be a network and an educational
resource.
 Who we are (Emma, Maricka, Inga, Eimear) so far, plus guest speakers
and the entire network.
 With the help of great guest speakers, sponsors i.e. Goldenpages.ie,
support from Harbour Hotel and other various people this second
meeting was made possible tonight.

4. +
OMiG is a Network
 OMiG needs companies and individuals to contribute their
knowledge and experiences.
 Two heads are better than one – developing the network on the
feedback from members and contributor members will make
the network better.
 OMiG, will create a central place for small businesses including
start ups in the West of Ireland to act as the umbrella network for
Online Marketing and Networking activity within the West of
Ireland.

5. +
Guest Speakers
1. Michelle Frawley – Mediasavvy
 Online Marketing Glossary
2. Salvatore McDonagh – Web Marketing Ireland
 The "Sales Funnel“
 The "Why, What, and How to" of getting Return on Investment (ROI) from online
marketing.
3. Ronan Kavanagh – Spam Titan
 Online Marketing Case Study
4. Carol Murphy – Goldenpages.ie
 Transition from Print to Online Media

6. +
Splitting out the Seminars/Guest
Blogging(Thought Leadership)
 After todays meeting, we will send around a forms based on the topics
agreed – first we will assess demand and then we can look into dates
and times of seminars.
 Individuals/Businesses register their interest in the Seminars and Blogging
Thought Leadership (areas) they would like to get involved with.
 We will work through a structured timeline – going from starting a
website to optimising a website (the logical steps for a start up when
approaching an online strategy).
 Get in touch with everyone and share the timeline, get suggestions and
set dates for Seminars in the future.

7. +
Getting Involved Questionnaire

8. +
Future Seminars Discussed/Blog
Post/ Thought Leadership Themes
Google Adwords
(Search Engine
Marketing) Integration of
Online PR &
Offline and
Email marketing
Online Marketing
Setting up an
Social Media
Online Store (e-
Strategy
Commerce)
Video Marketing
Search Engine (Online Video,
Optimisation Production, Viral
Videos etc)
Company ‘ABC’
Getting your – New Start Up
that wants to Website
Business Online
develop an Optimisation
(The Basics)
Online Marketing
Strategy

9. +