This special event takes place with Keynote speaker Paul Gainham, Senior Director, EMEA Marketing at Juniper Networks. Paul will be joining the panel discussion to discuss the following; Building the Relationship between Sales and Marketing Hosted by: Online Marketing in Galway (OMiG), in partnership with The Sales Professionals Network from regionalskills.ie.

1. Blueprint For
Aligning Sales &
Marketing
Paul Gainham
Head of EMEA Marketing

2. Who Am I?

3. Founded: February 1996
Headquarters: Sunnyvale, California
Employees: 9,300+
Offices: 88 locations in 43 countries
Revenue: USD $4.99 billion (2016)
JUNIPER NETWORKS SUPPORTS
• The Top 10 telecom companies in the world
• 10 of top 12 global technology companies
• More than 1,400 national government
organizations around the world.
• We operate 16 around-the-clock technical support
centers around the world.
3 PRIMARY SOLUTION AREAS
Our customers don’t set out to build networks. They
build on ideas that reinvent, reimagine, and improve the
world around them.
If your business depends on the network to deliver
mission-critical transactions, applications, and services,
you do business with Juniper Networks.
WE
AUTOMATE
IT
OPEN AND AUTOMATED CLOUD
Spine & Leaf Switching
SDN Automation
Network Analytics
HIGH PERFORMANCE AGILE WAN
Core & Edge Routing
Branch SD-WAN
Data Centre Interconnect
Optical Transport
SECURE NETWORKS
Virtual & Physical Security
Dynamic Anti-Malware Protection
Software Defined Security
76%
24%
46%
54%
100%
80%
60%
40%
20%
0%
Before
Juniper
With
Juniper
Keeping the lights on Innovation
IT NETWORKING STAFF
EFFICIENCY IMPROVEMENT*
WE
CONNECT
IT
WE
SECURE
IT
NETWORKING SPECIALISTS
€
562k
€
516k
€
335k
€ 58k
IT Staff Productivity
Business Productiivty
IT User Productivity
Infrastructure costs
PROVING THE BUSINESS VALUE
OF NETWORK TRANSFORMATION
Routing Switching Security Software
€1.47m
Who are we? What do we do? Why work with us?
Source: * IDC White Paper, sponsored by Juniper, Juniper Networks: Proving the Business Value of Network Transformation, September 2016 Juniper calculations based on IDC estimates for savings per 100 users
Juniper Networks at a glance

5. OK, So What Is Marketing’s Role?
Brand & Demand
Value Propositions
Making Sales Rich!

6. So What’s Changing?
70%
…of a buyers journey
is complete before
they engage with your
sales team

7. So What?
The Need For Hyper-Targeting
Strategic
Accounts
1:1

8. Account Based Marketing
Instinct to Insight
Right Persona,
Right Message
Target WITH Sales

9. And Measuring it all?
Persona Engagement
Pipeline
New Logo Wins