Art licensing 101 seminar july 2010 maria brophy rs

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Maria Brophy

Slide Show from Maria Brophy's ART LICENSING 101 Lecture at San Clemente Art Supply in July 2010

Business

ART LICENSING 101 With Maria Brophy (Paul Brent, Licensed Art products, shown above)

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Photo © Jason Wallis ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

WHAT IS LICENSING? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

BENEFITS OF LICENSING YOUR ART ,[object Object],[object Object],[object Object],[object Object]

WHY WOULD SOMEONE PAY YOU TO LICENSE YOUR ART? ,[object Object],[object Object],[object Object],[object Object],[object Object]

PALISADES SKATE DECKS ,[object Object],[object Object],[object Object],[object Object]

Categories for Licensing: ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

DREW BROPHY / CONVERSE CHUCK TAYLOR DESIGNS SUMMER 2010

THE MONEY! ,[object Object],[object Object]

GETTING PREPARED FOR LICENSING ,[object Object],[object Object],[object Object],[object Object],[object Object]

Why you must keep ownership to your © - THE COPYRIGHT OWNER: ,[object Object],[object Object],[object Object]

COPYRIGHT ACT OF 1976 ,[object Object],[object Object],[object Object],[object Object]

PLAN YOUR LICENSING STRATEGY ,[object Object],[object Object],[object Object],[object Object]

DECIDE HOW YOU WANT YOUR ART REPRESENTED Quality vs. Quantity Lots of money now (Ed Hardy) or longevity (Wyland) Sold in quality stores or Wal Mart?

HOW TO GET A LICENSE DEAL ,[object Object],[object Object],[object Object]

Don’t worry: YOU CAN’T SCREW UP! ,[object Object]

AVOID THESE IRREVERSIBLE MISTAKES IN ART LICENSING CONTRACTS: ,[object Object],[object Object],[object Object],[object Object]

THEY WANT TO LICENSE YOUR ART. WHAT STEPS TO TAKE? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

TYPICAL LICENSING DEAL ,[object Object],[object Object],[object Object],[object Object]

CONTRACT SMARTS ,[object Object],[object Object],[object Object],[object Object]

SURPRISING INFORMATION ,[object Object],[object Object],[object Object],[object Object]

License Schedule Page 1 (Example) ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

License Schedule Page 2 ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

LOOK OUT FOR: ,[object Object],[object Object],[object Object]

DEVELOPING A LICENSING PROGRAM ,[object Object],[object Object],[object Object],[object Object]

Encourage Licensees to advertise with your Artwork, Name, Face

ARTISTS – STICK TOGETHER ,[object Object],[object Object],[object Object],[object Object]

VISION ,[object Object],[object Object],[object Object],[object Object]

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Art licensing 101 seminar july 2010 maria brophy rs

1. ART LICENSING 101 With Maria Brophy (Paul Brent, Licensed Art products, shown above)

7. Artists: Do what you do best

10. ART LICENSING

11.

12. TOGOS SUMMER CAMPAIGN

13. Cindy Media Floral Patterns

14.

15.

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17. DREW BROPHY / CONVERSE CHUCK TAYLOR DESIGNS SUMMER 2010

18. PAUL BRENT’S BATH/BEACH SCENES

19.

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21. Collection of a Theme

22.

23.

24.

25.

26.

27.

28.

29. DECIDE HOW YOU WANT YOUR ART REPRESENTED Quality vs. Quantity Lots of money now (Ed Hardy) or longevity (Wyland) Sold in quality stores or Wal Mart?

30.

31.

32. HELP! I DON’T HAVE A BUSINESS MIND!

33.

34.

35.

36.

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38. THE ANATOMY OF A LICENSING CONTRACT

39.

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42.

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44. Encourage Licensees to advertise with your Artwork, Name, Face

45.

46.

47.

48.

Hinweis der Redaktion

Paul Brent’s paper goods licensed product