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Group 6 Akanksha Singh	0911004		Saurabh Chandra	0911047 Sumit Kumar	0911057		Arvind Choudhary	0911085 Bhawna Jain	0911301		Ganeshram K	0911309 Shikha Rawat	0911344 Retail Branding
Facts in India ,[object Object]
 Organized retail penetration -14% by 2015
 5 mn sq feet (2010) -> 20 mn sq feet (2011)
Food retail - 60% of the total retail market  But -  ,[object Object]
 regulatory policies (29 licenses required to start a hypermarket in Mumbai)
high real estate prices (10-15% of operating costs in India; 5% in other countries)Growth Drivers ,[object Object]
Favorable demography: more than half the country is under 25 years of age
 Consumer mindset: Mandi to Market
 By2025, India will be 5th largest consumer market (60 mn people in Indian middle class)
 More working women; More plastic moneyEntry of global giants in India through multiple tie-ups! Aggressive growth plans of domestic players!
Retail in Rural India Future of Kirana Stores? ,[object Object]
Future of kirana stores also depends on inclination of next generation in running family businesses. There are better employment opportunities available in small towns now.Numbers Speak Reality Speaks Rural Indian spends 52% of his income; Urban Indian 50% Expanding rural consumption at 12 % for last 6 quarters; Urban demand trails at 7% 2012: 52% of retail spending from rural India Better roads - better distribution network.  ,[object Object]
Bharti Wal-Mart stores near cities only
Tata & Reliance have no ready plans too.
Fragmented customer base
Opposition from market middle men
Consumers prefer kirana stores (buy on credit, home delivery, proximity to home)But Big Bazaar rises in hinterlands!  ,[object Object]
In a Big Bazaar outlet in Sangli - a family ran up a bill of Rs 1.25 lakh!
In Alwar, Big Bazaar store had annual sales of over Rs 18 crore. Sale of small stores has dropped 8%.
“Treat catchment area like constituencies - just the way political parties don’t ignore ethnic communities."

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Retail branding - Reliance Fresh

Hinweis der Redaktion

  1. US-based Wal-MartGermany's Metro Cash & Carry UK's Tesco France's Carrefour SA: Cash and Carry stores
  2. Earlier aadhar was owned by goorej30000 population like Tinsukia and BoondiSangli, a town of about 400,000 people in Maharashtra known as the "turmeric city
  3. Reliance one – insurance benefits, discounts; First Google search on Reliance-One gives a HR recruiting firm – Reliance-One.comReliance fresh – 981 complaints – mostly bout customer service and rude staffBig Bazaar – 922 complaints – mostly about bill related problems and specific product related problemsSpencer – 500 (included Marks & Spencer also).Spencer retail - 10More for you – 16 complaints since the Retail store influences the perception of the consumer. Thus everything about the store (easy access, bundling of products, service personnel) should together communicate value for money.
  4. Gwyn Sundhagul from Tesco
  5. – COO, Shoppers’ Stop