1. Hello.
Margery Lynn | @MargeryLyle | margery.lynn@dachisgroup.com

2. 3 Ideas for Customer Engagement
® 2011 Dachis Group. Confidential and Proprietary
Photo Credit: Flickr @JohnAtthane_Pictures

3. Localise
Visualise
“Gamify”
® 2011 Dachis Group. Confidential and Proprietary
Photo Credit: Flickr @underactive

4. Localise
Visualise
“Gamify”
® 2011 Dachis Group. Confidential and Proprietary
Photo Credit: Flickr @underactive

5. Behaviour
® 2011 Dachis Group. Confidential and Proprietary

6. Behaviour
® 2011 Dachis Group. Confidential and Proprietary

7. Behaviour
Source: GlobalWebIndex Survey 2010
® 2011 Dachis Group. Confidential and Proprietary

8. Even Closer
Platforms
Source: Burson Marsteller Asia Pacific
® 2011 Dachis Group. Confidential and Proprietary

9. Motivations
Source: GlobalWebIndex Survey 2010
® 2011 Dachis Group. Confidential and Proprietary

10. Example of Strong Localisation
® 2011 Dachis Group. Confidential and Proprietary

11. With the lens of your business and
understanding of your customers, localise
your presence by considering local
platforms, local languages,
and market relevance.
® 2011 Dachis Group. Confidential and Proprietary

12. Localise
Visualise
“Gamify”
® 2011 Dachis Group. Confidential and Proprietary
Photo Credit: Flickr @underactive

13. Localise
Visualise
“Gamify”
® 2011 Dachis Group. Confidential and Proprietary
Photo Credit: Flickr @underactive

14. • 2,500+ images per minute
• A new billion-photo mark is
being hit every year for the
last five years
• Total video uploads are 3.5x
higher yoy
• Total photo uploads from
mobile devices exceeds 25
million per month - 5x higher
yoy.
® 2011 Dachis Group. Confidential and Proprietary

15. % of People Who Share Photos Directly to Social Networking Sites!
Mobile Photo Sharing by Market
Source: comScore Video Metrix
® 2011 Dachis Group. Confidential and Proprietary

16. 12 Million Users
100K Downloads
Per Week in CN
® 2011 Dachis Group. Confidential and Proprietary

17. Hours Per Viewer in 1 month
20
15
10
5
0
JP AU MY HK SG
Online Video Viewing by Market
Source: comScore Video Metrix
® 2011 Dachis Group. Confidential and Proprietary

18. Example of Photo Sharing

19. Example of Video Integration

20. Identify opportunities to leverage visual
media to enhance customer-brand and
customer-customer engagement before,
during, and after their cruise.
® 2011 Dachis Group. Confidential and Proprietary

21. Localise
Visualise
“Gamify”
® 2011 Dachis Group. Confidential and Proprietary
Photo Credit: Flickr @underactive

22. Localise
Visualise
“Gamify”
® 2011 Dachis Group. Confidential and Proprietary
Photo Credit: Flickr @underactive

23. Stereotypical
Gamer
® 2011 Dachis Group. Confidential and Proprietary
Photo Credit: Flickr @evoo73

24. Average
Social Gamer
® 2011 Dachis Group. Confidential and Proprietary
Photo Credit: Flickr @evoo73

25. Social Gaming in Business
Source: Parks Associates
® 2011 Dachis Group. Confidential and Proprietary

26. “Gamification is understanding how users
behave, how they can be motivated and
the types of reward which will make them
behave in a way that will help a company
achieve its business goals.
Source: eConsultancy “Internet Marketing Strategy Briefing”

27. Example of Game Mechanics
® 2011 Dachis Group. Confidential and Proprietary

28. Consider how game mechanics can help you
achieve your business objectives with a
specific audience.
® 2011 Dachis Group. Confidential and Proprietary

29. Grounding Social Efforts
Photo Credit: Flickr @Travis S.

30. Plan for Success from the
Inside Out

31. Letʼs Connect!
Margery Lynn | @MargeryLyle | margery.lynn@dachisgroup.com