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Augmented Reality.pptx

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Augmented Reality.pptx

  1. 1. Augmented Reality in Newspapers: Technology, Uses, and Problems Augmented reality is an interesting feature in newspapers that takes readers beyond the printed page. It enables people to see a video, animation, or other unexpected content that is apparently located on a page of their newspaper. The illusion is created when an augmented reality program and the camera software of a smart phone or tablet work together. The newspaper must be viewed through the camera of the mobile device in order for the illusion to work. In addition, the device must be connected to the Internet. Though the added content is not really present in the newspaper, I’ve found that the AR feature can at least sometimes be an enjoyable enhancement to the printed information.
  2. 2. The AR software identifies the photo and then loads related digital content. The content is displayed in the device's camera view. It's often positioned over the scanned photo so that the digital content appears to have replaced the photo. Although the content that is loaded is frequently a video, there are many other possibilities. A photo gallery, the latest news updates or sport scores, related social media information, educational animations, additional facts, a relevant map, a restaurant menu, a competition entry, or a reservation page for a special event are all possible uses for newspaper AR.
  3. 3. Healthcare and Augmented Reality augmented reality and AI will transform the traditional healthcare business model by offering AR/MR-enabled hands-free solutions and IA-based diagnostic tools. For example, Microsoft Hololens 2 can provide information to the surgeon while allowing them to use both of their hands during the procedure.
  4. 4. Powering Indoor and Outdoor Navigation In 2022, AR navigation has become more fluid and achievable than ever before. Most importantly, the rise of technologies like Bluetooth Low Energy (BLE) antennas, Wi-Fi RTT and ultra wideband (UWB) make indoor navigation much more viable than in previous years. One of the most useful applications of this technology is for displaying AR directions in large indoor locations like distribution centers, shopping malls, and airports.
  5. 5. Augmented Reality Shopping Experiences Augmented reality has numerous opportunities in the retail sector. One of these opportunities that is currently being realized is store mapping. With augmented reality, on-screen directions can help a user navigate the layout of the store to find the item that they need. Dent Reality is one of the companies developing AR mapping systems for stores. All the user has to do is hold their phone up and follow the augmented reality directions through the aisles to their destination: the item they’re looking for. However, AR in retail doesn’t stop at navigation in 2022. In fact, it can help users shop in stores and from home. For example, AR- based marketing materials can not only improve the engagement of your audience but also increase the likelihood of purchases.

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