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Social Media Insights
- 9. but how do you know
how to leverage it to
get engagement?
- 12. and more about how
they interact with
brands, other
consumers & social
media tools.
- 14. whopper sacrifice.
social insight:
The collection of digital
friendships made every friend
you have less valuable to you
- 15. canon mystory
social insight:
Facebook had become more
about telling stories through
photo & photo commentary
- 16. my obama
social insight:
Every user participates
differently. There is a need for
choice in what form and how
you want to get involved.
- 22. the social insight was missing.
what if they had considered
what was an important social
interaction for their target
audience...
- 24. armed with this insight, the
call-to-action could have
been an event page...
- 27. NB!
you might be thinking,
‘these are all obvious &
not insightful’
- 28. Consider this definition:
‘an insight, once discovered,
seems so obvious, that you
cannot believe you missed it’
-anonymous planner
- 32. See The Forest Through The Trees
http://throughthetrees.tumblr.com
Thoughts by Marek Wolski
@marekting