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Argument with a digital marketer
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Argument with a digital marketer
1.
7 ways to start a fight with a digital marketer
2.
or a number of things digital marketers haven't agreed on yet
3.
1. The campaign microsite is dead. + "Creating a flasturbation site for a campaign with a short shelf life is a waste of budget and
adds little value" ‐ "It is important to have destination for display traffic and to reinforce the imc with a digital touchpoint."
4.
2. Social media is mass media + "It's mass because its communication to potential large audiences"
‐ "Traditional mass media is about 1‐to‐many conversations. Social is about Many‐Many and One‐ One”
5.
3. Twitter has no real value + "Superficial networking and small reach. There is no control or worthwhile ROI" ‐ "Brands have found communications uses for twitter and Dell has made money off it"
6.
4. Social Media is the realm of PR & Comms. + "Its about communication, listening and dialogue, not selling or branding.
‐ "It requires understanding of behaviour and sociology, about branding and soft‐selling ‐ it's marketing."
7.
5. Brands in social media are intrusive into personal networks and contexts. + "It is the new spam, entering communities that are formed for personal interaction.” ‐ "Most social media is closed and brands need to be accepted or 'opted in.”
8.
6. Social media is nothing new. + "If email is social media, then this is old‐ school” or “It is the same as offline networking, empowered by new technology” ‐ "The way people are using it, the tools, and the digital integration are relatively new”
9.
7. There is no such thing as a social media expert. + “Social media is an emerging technology &
cultural revolution, few are well‐versed”. ‐ "I know more than most people = expert" or "I know more than our clients = expert"