This slidedeck was from the webinar I presented today on how to share more useful content in your service business

1. 5 Keys to
Convert Content
to Cashflow…
TANYA SMITH ONLINE
And tips to stop spinning your wheels on
social media!

2. Extreme Social Entrepreneurs

3. Why Are We Here?
79% of respondents say it’s a major or moderate challenge
to get customers' attention.
72% are having trouble finding their target audiences online.
72% say the volume of online content makes it difficult for
them to stand out from the crowd.
About the research: The report was based on data from a February 2014 survey of 300 US-based marketing execs.

4. Overview
5 steps you can take right now to convert
content into cash
Do a little homework assignment
How to get more

5. Key #1 – Decide on your offer

6. Attention is a form of currency

7. Example of a Great Offer

8. The Content Conversion Funnel
Email
List
Blog or
Website
Social
Media
ContentYOU

9. Key #2 – Take stock of what you have

10. Key #3 – Organize into shareable chunks

11. Key #4 Choose your best social platform

12. Key #5 Share a clear Call to Action (CTA)

13. The Content Conversion Funnel
Email
List
Blog or
Website
Social
Media
ContentYOU

14. Example: Kendall Summerhawk on Twitter

15. Example: Ronnie Bincer on Google +

16. Recap
1. Decide on your offer
2. Take stock of what you have
3. Organize to small shareable chunks
4. Choose your social platform
5. Share a clear Call to Action

17. Homework for You
Brainstorm 10 minutes
about all the benefits a
prospective client could
get from following your
content over one week.

18. Get More
Apply now for one
of my Discover
Content Clarity
sessions.
TanyaSmithOnline.com/
Discover-Content-Clarity

19. Questions
Type in the box below