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Prospecting for Success: Free and Low-Cost Resources for Growing Your Business

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Prospecting for Success: Free and Low-Cost Resources for Growing Your Business Marcy Phelps Phelps Research www.phelpsresearch.com mphelps@phelpsresearch.com November 7, 2013
Prospecting for success Making better connections with the right people Create/purchase your targeted list Get smart before contacting prospects
Info-rich prospecting Government resources Informational interviews Company directories News LinkedIn.com
Info resources Free Low-cost Premium
But first… Who is your ideal prospect? What information do you need?
Company size Location Industry Public/private Growth Year of founding Minority owned Credit risk Square footage
www.bea.gov
http://factfinder2.census.gov
http://lehd.ces.census.gov/data/
Get offline – Interviews Potential buyers, employees, associations, experts Goal: How likely are these people to pay for my products/services? Listen!
CREATE YOUR TARGETED LIST
NOW WHAT?
Find connections ID hot industries in your region ID companies growing (hiring) Find similar companies
Anonymous searching
slideshare.net/marcyphelps www.phelpsresearch.com/speaking More tips ResearchNOTES www.phelpsresearch.com/researchnotes www.PhelpsResearch.com 30

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Prospecting for Success: Free and Low-Cost Resources for Growing Your Business