A basic introduction on Twitter: • Why people do people share? • Twitter terminology - hashtags, #ff, & /via • How to write a tweet • Understanding what to tweet

1. Twitter!
Social 101 Class
Marcus Nelson
Director of Social Media

2. O hai.
@marcusnelson
Director of Social Media
@marcusnelson #twitterclass

3. Today’s Agenda
 Why do people share?
 Twitter is big
 The basics
 Establish contacts
 Build your following
 Best use cases
 Tips from Twitter
 Q&A
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4. Why do people share
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5. Motivations for sharing
source:http://topics.nytimes.com/top/reference/timestopics/organizations/u/university_of_pennsylvania/index.html?inline=nyt-org
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6. @marcusnelson #twitterclass

7. Twitter is big
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8. @marcusnelson #twitterclass

9. @marcusnelson #twitterclass

10. source: http://live.psu.edu/story/41446
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11. source: http://econsultancy.com/us/blog/4934-consumers-remember-branding-seen-on-twitter
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12. source: http://econsultancy.com/us/blog/4934-consumers-remember-branding-seen-on-twitter
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13. @marcusnelson #twitterclass

14. The basics
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15. Twitter glossary
Tweet = a message of 140 characters or less
Retweet = the reposting of a tweet, passing it along
@username = how you address or reference someone
#hashtag = used to track topics or conversations
/via or /by = source or author of content referenced
OH = overheard
#ff = follow friday
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16. Crafting the tweet — sending a message
@username [body of message] #hashtag
Pro tip: your message will only show up in the recipient’s stream, and those that follow
both you and your recipient. To make a message seen by all,
start message with a word or a ‘.’
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17. sending a message
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18. Crafting the tweet — sending a direct message
D username [body of message]
Pro tip: You cannot direct (private) message someone who is not following you.
Remember also, “@” not required.
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19. sending a direct message
D audiencemember It’s a private message silly.
You can’t see this yet.
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20. Crafting the tweet — content post
[title of article] http://link.com /via @source #hashtag
Pro tip: leave around 20 characters for others to leave a comment in retweet
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21. content post
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22. Crafting the tweet — retweeted post
RT @username: [title of article] http://link.com /via
@source #hashtag « [insert comment]
Pro tip: you can insert a comment before or after the RT. It does encourage others to
join in if you make it sound interesting (i.e. Funniest post ever!)
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23. retweeted post
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24. Build your following
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25. Finding people like you
 Follow interesting people
 Use Twitter’s suggested users
 Follow popular/relevant #hashtags
 Who do your friends follow?
 Linkedin lists twitter handles
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26. Best use cases
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27. Develop and promote your brand
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28. Customer Support
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29. Provoke thought / humor
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30. Be known as a thought leader
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31. Help with access to information
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32. Engage followers with a question
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33. Tips from twitter
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34. Tips from twitter
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35. Tips from twitter
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36. Tips from twitter
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37. Tips from twitter
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38. Tips from twitter
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39. Tips from twitter
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40. Tips from twitter
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41. Tips from twitter
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42. Tips from twitter
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43. Tips from twitter
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44. Tips from twitter
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45. Q&A
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46. @marcusnelson
#thankyou
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