Interactive Trends 2011

2011 Interactive Trends Presented July 2011

Topics ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Everybody Wants What’ s Next

Mobile Industry Snapshot ,[object Object],[object Object],[object Object],[object Object]

Everything Mobile ,[object Object],[object Object],[object Object],[object Object]

The State of Mobile Wallets ,[object Object],[object Object],[object Object],[object Object]

Where are Mobile Wallets Going? ,[object Object],[object Object],[object Object]

Mobile market explosion ,[object Object],[object Object],[object Object],Source: ecommerce, 2011

The State of t/mCommerce ,[object Object],[object Object],[object Object],[object Object],[object Object]

Where is t/mCommerce Going? ,[object Object],[object Object],[object Object]

Google Shopper ,[object Object],[object Object],[object Object],[object Object]

The State of Location Based Services ,[object Object],[object Object],[object Object]

Where is LBS Going? ,[object Object],[object Object],[object Object]

GroupMe ,[object Object],[object Object],[object Object],[object Object]

The State of Mobile and Social Gaming ,[object Object],[object Object],[object Object],[object Object],[object Object]

Where is Mobile/Social Gaming Going? ,[object Object],[object Object]

Mobile Take-Aways ,[object Object],[object Object],[object Object],[object Object]

Mobile Spending Source: eMarketer 2011 (Millions)

Mobile Social Media Usage Source: eMarketer 2011

Location Based Apps ,[object Object],[object Object],[object Object],[object Object],Source: White Horse, April 2011

Full Screen Display ,[object Object],[object Object],Data Collection/Survey Click to Map

Ad Spending Shifts to Online Source: eMarketer 2011 ,[object Object],[object Object]

Search is the Leader; Video is the One to Watch ,[object Object],[object Object],Source: eMarketer 2011

Search Grows for Consumers and Marketers ,[object Object],[object Object]

Online/Mobile Video Boom 2011 Source: Brightroll Video Advertising Report, 2011

Social Media Penetration ,[object Object],[object Object],[object Object],Source: eMarkter 2011

Social Shopping ,[object Object],[object Object]

Social Shopping: Pose iPhone App ,[object Object],[object Object],[object Object]

Social Shopping: Pinterest.com ,[object Object],[object Object],[object Object]

Social Shopping: Polyvore ,[object Object],[object Object],[object Object],[object Object]

Interactive Shopping Experience

Interactive Shopping Experience ,[object Object],[object Object]

Mobile Checkout ,[object Object],[object Object],[object Object],[object Object],[object Object]

Augmented Reality Virtual Fitting Room

The Virtual Fitting Room ,[object Object],[object Object],[object Object],[object Object]

Where is it going? ,[object Object],[object Object],[object Object],[object Object]

Digital Signage Market In this “ interface ” age, everything is valued by how the customer interacts with a product

Digital Signage Market ,[object Object]

Digital Signage Recent Executions ,[object Object],[object Object],[object Object],[object Object]

Trend Influencers Thoughts Mobile Wallets Google, Amazon, Mozido, PayPal, Isis, Square, Visa, Mastercard, Banks, etc In it's infancy, but the market will be won by a solution that is simple for consumer and retailer tCommercs/ mCommerce Retailers, Gilt, Boutiques.com, etc. Seemless shopping between in store and online LBS Foursquare, Facebook Places, Savengr, Google Places, and deals (Groupon Now, Amazon Local) Transition from individual to group check-in, and emerging as an important loyalty tool Mobile/ Social Gaming Zynga More exclusive branded content for established games Ad Spending Shifts -Audience usage expands -Interactive media budgets rise Media costs will increase along with competition Video -Fueled by social and mobile -Increase in ad space Continued shift in media support and viewership Online/Mobile ads focus on recall, awareness, and conversion Facebook Video Ads, Sign-in verification, Greystripe Full Screen Mobile Ads Closer association with brand metric goals Social Shopping Pose, Woot, Amazon, Social Currency, Pinterest, Polyvore Crowd-Source real-time feedback and suggestions on what to buy and where Virtual Fitting Rooms Microsoft Kinect, Pose Growing along with mCommerce via smartphones and tablets Digital Signage Digitial Aisle, usage increasing by retailers Providing customers with a unique interactive experience at point of purchase

Interactive Trends 2011

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