The best transportation options mean understanding mobility and accessibility trade-offs; then integrating that with a good ride experience.

1. Mobility vs. Accessibility Toward a theory of good transportation, including the experience of the ride itself March 2011 the next generation of transportation

2. Mobility Ability to readily move people from place to place Mode: How you get there? Speed: How fast? Envisioning the Next Generation of Transportation

3. Accessibility Ease to enter, reach, and use Where can you go? What can you get to? Cost Envisioning the Next Generation of Transportation

4. Everyone is different To some accessibility is being able to drive to 5 different golf courses. Others simply want only their 1 favorite local pub How do you compare the accessibility of airplanes to buses? That’s not an apples to apples comparison Do you define accessibility by distance? Too limiting, but it gets technical Envisioning the Next Generation of Transportation

5. Mobility and Accessibility Maximize Both. Car Bus Airplane Accessibility Subway Mobility Envisioning the Next Generation of Transportation

6. Experience The Ride Itself Comfort Options: WiFi, Drinks, Music Stuff: What can you bring with u? Service Level & Reliability Envisioning the Next Generation of Transportation

7. Toward a Theory of Good Transportation Envisioning the Next Generation of Transportation