WCC presentation - Search in Travel
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Search is: .. social .. mobile .. semantic ..unified see search work in a typical customer journey in travel
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WCC presentation - Search in Travel
- 21. Sales US Marketing Sales NL 1 Searchen wordt sociaal Events Part 3 Part 4 Product Tenders Management
- 25. Vrienden Sport
- 33. Sales US Marketing Sales NL 2 Searchen wordt mobiel Events Part 3 Part 4 Product Tenders Management
- 41. Sales US Marketing Sales NL Events 3 Search engines begrijpen mensen beter Part 3 Part 4 Product Tenders Management
- 46. Interpreted as: een midweek naar een rustig bungalow park aan het water in NH [time period] [kwalitiet] [acco. type] [kenmerken] [locatie]
- 47. Sales US Marketing Sales NL 4 Searchen wordt `unified Events Part 3 Part 4 Product Tenders Management
- 50. Content harvesting Trips database Parsing Google Transformation & Mapping Social Networks De-duplication Review sites Weather data, etc, etc.
- 52. Sales US Marketing Sales NL Events 5 Searchen en de “Customer Journey” Part 3 Part 4 Product Tenders Management
- 53. 3e touchpoint: 6e touchpoint: Gast bezoekt website Voorpret. We weten kijkt wat rond. waar je woont, je Vergelijkt reisbestemming, je voorkeuren. We 11e touchpoint: kunnen je matchen 9e touchpoint: Gast verlaat de 1e touchpoint: 4e touchpoint: met de laatste Een mobiele trip accommodatie. Geef De gast start de Gast verlaat de site vakantievideo’s en advisor aan, die nieuws door over zoektocht met en zoekt verder via sturen via Email. We locatie gebonden vlucht / reis / file Google.. Google en andere linken je hier al aan informatie of reviews onderweg etc. Vraag sites. mobiel voor app matcht en korting of de gast de biedt op attracties / nieuwsbrief wil Evt. remarketing. restaurants etc. 7e touchpoint: ontvangen met Op de dag van vertrek klantenkortingen U wordt gevraagd of u sturen we je nog een tevreden bent met de vriendelijke SMS en een accommodatie.. link naar de mobiele app voor meer info over de reis. 5e touchpoint: Gast komt terug. We 2e touchpoint: herkennen je. Logt Google leidt gast naar in mbv Social Graph. 10e touchpoint: website, reviews of 8e touchpoint: Via de app kun je pics facebook fanpage Heeft interesse in Gast komt aan. Dit is delen & reviews een specifieke een goed moment om geven en klachten bestemming. via de mobiel specials indienen. Beloon dit aan te bieden op de door badges , korting Boekt.. plaats van bestemming : etc. Publiceer de foto’s en reviews op `Special arrival meal bij FB en website Gaucho´s nu 25 E pp` Bouw aan een Bouw een Geef een Match op meer dan Een mobiel search Match op GEO locatie. De Gast is uitgerust Social SEO impliciet converterende search alleen gestructu- & match Lokale aanbiedingen op met nieuwe tools presence zoekprofiel op. ervaring met NLP, en reerde data. Gebruik geintegreerd het profiel van de voor een volgende Bewaar dit unified search de FB Social Graph platform reiziger keer.
- 54. WCC Smart Search & Match Savannahweg 17 3542 AW Utrecht The Netherlands T. +31 30 7503200 E. mhurne@wcc-group.com WCC Smart Search & Match Washington DC Area Two Fountain Square 11921 Freedom Drive Suite 550 Reston, VA 20190 T. +1 703 904 4320 E. info@wcc-group.com Page 54
Hinweis der Redaktion
- Reizen is een sociaal ding
- Reizen is een sociaal ding
- Je staat er mooi alleen voor, Want je hebt 724.000 resultaten te doorzoeken
- Dat komt omdat search altijd gebaseerd was op keyword searching.Het matchen van keywords op achterliggende teksten Volgens complexe algorithmen en signalen (Google..)
- En wordt weer sociaal.
- Dankzij het internet en in het bijzonder de review sites kunnen mensen met wie je geen sterke band hebt, de zwakke banden ook invloed hebben op de beleving van je zoekresultaten.
- Matching op socialgraph
- Google places > Google maps
- Find events, tweets, Wikipedia articles, ATMs, restaurants, user reviews and much more around youExperience places near you in augmented reality or show them on a map and list viewBrowse more than 150 million places and interactive contentExplore and identify places and objects near bySearch for specific places, for example “thai restaurant”Find mobile coupons and discounts for stores and shops near you
- WCC & Social search
- WCC & Social search
- According to a comScore study done last year, booking travel over the Internet has become something of a nightmare for people. It's not that using any of the booking engines is difficult, it's just that there is so much information out there that planning a vacation is overwhelming. According to the comScore study, the average online vacation plan comes together through 12 travel-related searches and visits to 22 different web sites over the course of 29 days. Semantic search startup UpTake (formerly Kango) aims to make that process easierUpTake is a vertical search engine that has assembled what it says is the largest database of US hotels and activities -- over 400,000 of them -- from more than 1,000 different travel sites. Using a top-down approach, UpTake looks at its database of over 20 million reviews, opinions, and descriptions of hotels and activities in the US and semantically extracts information about those destinations. You can think of it as Metacritic for the travel vertical, but rather than just arriving at an aggregate rating (which it does), UpTake also attempts to figure out some basic concepts about a hotel or activity based on what it learns from the information it reads. Things such as, is the hotel family friendly, would it be good for a romantic getaway, is it eco friendly, etc."UpTake matches a traveler with the most useful reviews, photos, etc. for the most relevant hotels and activities through attribute and sentiment analysis of reviews and other text, the analysis is guided by our travel ontology to extract weighted meta-tags," said President Yen Lee, who was co-founder of the CitySearch San Francisco office and a former GM of Travel at Yahoo!What UpTake isn't, is a booking engine like Expedia, a meta price search engine like Kayak, or a travel community. UpTake is strictly about aggregation of reviews and semantic analysis and doesn't actually do any booking. According to the company only 14% of travel searches start at a booking engine, which indicates that people are generally more interested in doing research about a destination before trying to locate the best prices. Many listings on the site have a "Check Rates" button, however, which gets hotel rates from third party partner sites -- that's actually how UpTake plans to make money.The way UpTake works is by applying its specially created travel ontology, which contains concepts, relationships between those concepts, and rules about how they fit together, to the 20 million reviews in its database. The ontology allows UpTake to extract meaning from structured or semi-structured data by telling their search engine things like "a pool is a type of hotel amenity and kids like pools." That means hotels with pools score some points when evaluating if a hotel is "kid friendly." The ontology also knows, though, that a nude pool might be inappropriate for kids, and thus that would take points away when evaluating for kid friendliness.http://www.readwriteweb.com/archives/semantic_travel_search_uptake.php