How can we use technology to influence behavior and attitudes of people? We'll give an overview of this emerging field, the most exiting projects and dive into one of the scientific models underlying this field.

1. a curious innovation studio

5. Behavior design

6. Persuasive technologies
• How do you use computers, mobile phones, website’s, video games
to change human behavior?

7. Smartphones
• The future of persuasion is mobile - BJ Fogg -
• The most powerful technology ever
• 4 reasons
• 3 roles

8. Smartphone

9. Always thereLoved

10. Always

11. Always thereSimple

12. Magic

13. 3 categories

14. Advisor

15. Coach

16. Clown

17. Behavior change
• Education
• Health
• Mental health
• Relationships
• Driving, transportation
• Energy
• Finance
• Work

18. Apple store

29. Design behavior
• How do you design behavior?
• Which factors influence behavior?

31. Trigger
• The ‘call to action’ for behavior change
• Traffic light, phone ringing, advertisement
• Notification, a ‘like’ an e-mail, a suggestion
• Contextual feedback yahoeeeeeiii...

32. Ability / simplicity

33. Motivation

35. Behavior grid

36. Methode

38. Op dit document zijn de voorwaarden van Somehow van toepassing, deze zijn na te lezen op
www.somehow.be/honest
Bedankt

39. a curious innovation studio

40. Sources
• http://www.bjfogg.com
• http://captology.stanford.edu
• http://www.facebook.com/captology
• http://www.slideshare.net/captology/stanford-6401325
• http://behaviorgrid.org
• https://twitter.com/bjfogg/
• http://tinyhabits.com
• http://en.wikipedia.org/wiki/Martin_Cooper_(inventor)
• http://www.slideshare.net/nireyal/hooked-model
• http://www.behaviorwizard.org/wp/
• http://www.nirandfar.com

41. Sources
• http://www.thersa.org/fellowship/journal/archive/summer-2009/
features/new-rules-of-persuasion
• http://captology.stanford.edu/wp-content/uploads/2010/10/Fogg-and-
Hreha-BehaviorWizard.pdf