1. Marco Casario
CTO – Comtaste
http://casario.blogs.com
© 2011 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.

2. DEVELOPER
DEVELOPER
DEVELOPER

4. W ho a m I

5. © 2011 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
WWW.COMTASTE.COM

6. © 2011 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
WWW.COMTASTE.COM

7. © 2011 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
WWW.COMTASTE.COM

8. http://www.meetup.com/HTML5-Italy/
© 2011 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.

9. 1 Mobile Explosion
2 Native apps vs. Web apps
3 PhoneGap, a mobile framework
© 2011 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
WWW.COMTASTE.COM

10. The explosion of devices introduces new challenges for every
organization…
© 2011 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.

11. Il mobile ha superato il web !
© 2011 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.

12. Perchè cross-platform?
© 2011 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.

13. According to Cisco's report mobile data traffic will grow up to
1.3EB per month during this year. In 2016, Cisco predicts a
total of 10.8EB of traffic every month. That's 11.324.620TB.
© 2011 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.

14. Native Apps
vs.
Web Apps
© 2011 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
WWW.COMTASTE.COM

15. Le app native sono più POTENTI
• In termini di UX le native app possono fare molto:
massima integrazione con l'hardware del device
• Il Web sta evolvendo velocemente. Vedi il recente
annuncio del Battery Status API. W3C Working Draft 29
November 2011
• Nascita di framework come Phonegap, Titanium, Jquery
Mobile
© 2011 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.

16. Le app native sono più PERFORMANTI
• Le native app non hanno la barriera del web rutime perchè
usano l'hardware del device
• Il web è diventato più veloce: Javascript engine più
performanti, graphic hardware accelleration e Web Workers
APIs
© 2011 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.

17. V8, the JavaScript engine that ships with Chrome, was a major
development in web performance when it launched, and since
then, it has only gotten faster:
© 2011 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.

18. Graphic rendering engines has also sped up the web, and now
hardware acceleration is starting to happen. Have a look at the
speed bump provided by hardware accelerated-canvas
© 2011 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.

19. Le app native sono SEMPLICI da sviluppare
• Le native app usano linguaggi robusti, scalabili e facili da
debuggare
• Il web permette di usare I linguaggi open del web: HTML5,
JavaScript, CSS3
• Le Web App sono cross-platform (no-porting)
© 2011 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.

20. Le app native usano il LOOK&FEEL del device
• Le native app usano controlli e componenti nativi del
device a cui gli utenti sono abituati
• Il web permette permette un approccio “one size fits all”
• Le Web App possono essere personalizzate sulle
piattaforme che riteniamo più importanti
© 2011 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.

21. Le app native si TROVANO facilmente
• Le native app sono pubblicate sugli Store e trovate li dagli
utenti
• Il web è a disposizione di tutti accedendo dal browser e
usando motori di ricerca
• Manca un Web Store (a parte il Chrome Store) …. per ora
© 2011 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.

22. Le app native fanno GUADAGNARE
• Gli store offrono un semplice sistema di pagamento per le
native app
• Il web permette di guadagnare con l'advertising e le
sponsorship
© 2011 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.

23. Le app native si AGGIORNANO
• Per aggiornare una native app bisogna ripubblicarla sullo
Store
• Le Web App possono essere aggiornate in maniera
remota in quanto sono applicazioni web
© 2011 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.

24. The vast majority of apps downloaded from the App Store are
in use by less than 5% of users after one month has passed
since the download,
© 2011 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.

25. The Financial Times Web App
© 2011 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.

26. The FT web app, which is optimised for use on iPad and
iPhone, is available via your Safari browser at app.ft.com rather
than from an app store.
The web app is our most complete app to date and we regularly
add new features and sections to it.
These are available instantly, without the need to download a
new version. Recent additions include 'clippings' for iPad,
allowing you to save articles for later reading, and enhanced
graphics.
The web app replaces our apps that were available in the App
Store.
© 2011 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.

27. © 2011 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.