iPresentr is a multi channel sales platform for Pharma sales reps and increases time spend with the HCPs on product messages by using the iPad (eDetailing). Furthermore, an increase off frequency (enabled automated follow-up) on the sales visit with the physician as well as an increase of your sales reach can be achieved, by offsite remote interactions. iPrezentr enables orchestrated interaction strategies with multiple channels - across different stages of the product lifecycle (eLearning, disease awareness, eDetailing, follow-up presentations by email, online detailing supplementing Tele Sales Reps or rep calls, or a self-service site). All data from each channels are collected (items or slides viewed during the sales call) and can be sorted and analysed. It is important to mention that the tool is flexible and allows custom created sales pitches / interactions (not one size fits all). iPrezentr is connecting the dots and closing the loop within Pharmaceutical Marketing and Sales (Close Loop Marketing)!

1. A Multi-Channel Sales Platform

2. The number of no-see HCPs is increasing
ZS Associates 2013

3. HCPs spend 73 more time online than with a sales rep
Manhattan Research 2012

4. Physicians experience with iPad / tablets
Manhattan Research, Cognizant: How to Properly Deploy the iPad Within the Pharma Sales Force, 2013

5. Rep + eDetail effects
http://www.pm360online.com/the-ever-evolving-pharmaceutical-representative/
SYNERGISTIC EFFECT INCREASED
AVG. # OF PRODUCT PATIENTS BY
60% OVER REP CALL ALONE

6. Multi channel Marketing
One large pharmaceutical
company implemented an
ICM model and increased
the average duration of
phone calls and personal
meetings with physicians to
29 minutes—well above the
industry’s average call time
of about 5 minutes—and
boosted customer
satisfaction levels
significantly in the process.
BCG, Perspectives, Breaking Through the Noise: Pharmaceutical Multichannel Marketing in a Digital World, Sept. 2014

7. Product lifecycle – Multi-channel sales

8. The mission for iPrezentr
• Increase the Time customers spend on
your product messages.
• Increase the Frequency customers
interact with your sales reps by enabling
automated follow-up and incremental
presentations.
• Increase the Reach of your sales reps, by
offsite remote interactions.
• Enable orchestrated interaction strategies
with multiple channels across the
customer lifecycle.
• Capture behavioral data cross channels
and gain transparency of sales
interactions and performance.

9. 1 presentation – multiple channels
HTML5 presentation
iPREZENTR administration
iPREZENTR reporting
iPAD app
Self-guided presentation
Online meeting (Remote)
Self-Service site (webpage)
CRM system

10. Activating Multi-channels – fallback options
Online meeting
Book meeting

11. Remote detailing
calls are
LONGER
Because
HealthCare Professionals
choose the date and time of a call to suit
their own schedule.
Because
while listening, watching and speaking,
HCPs lose
track of time.
Remote detailing duration
16
17
25
35
GP
Specialist
Hospital
Pharmacist
in minutes*
*Averages based on 20.000 webcalls

12. Self-Service site – pre-launch

13. Self-service site – Bricks not covered

14. • eHealth Nordic provides consulting within marketing and sales organizations in the pharmaceutical industry.
• We are focused on how digital activities can add value to the existing marketing and sales activities.
• We have vast experience from the pharmaceutical industry such as sales, marketing, regulatory and IT.
• eHealth Nordic have developed iPREZENTRTM , a Virtual Selling platform, to improve sales force efficiency.
• For further information please contact : Janne Pamsgaard, CEO, janne@ehealthnordic.com, Phone: +45 4240 4705,
www.ehealthnordic.com