Illustrating how Obama used social media in 2008 in pecha kucha form (20 images, 20 seconds, minimal text). These are 12 key tips for non-profits trying to advocate for a cause.

1. How Obama became president through social media

2. to this from this

3. a short simple iconic message change yes we can

4. the message is not about you

6. 35,000 volunteer groups Obama 442,000 videos 2,000 official videos Held 200,000 Events 2,000 meetings

7. Trust is a mosaic of personal friendships

8. personalize the message

9. your supporters must author the message some success greater potential

10. Spam (no personalization)

11. effective messages evolve as they spread: adapted to each audience

12. Your friends will be the first to adopt your message: my cause = our cause

13. this isn’t a job, it’s a cause!

14. empower p o w e r e d !

17. Time is your ally Give , Donate, Send money now . You must take action . We are competing.

19. plan ahead Germany: no voters but a future ally

20. talk it out trust comes through listening and conversation

21. don’t do it alone

23. Listening to America: The Democratic Platform for Change