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FORCE MULTIPLIER ,[object Object],[object Object]
[object Object],[object Object],[object Object]
[object Object],[object Object]
[object Object]
IN MARKETING ,[object Object],[object Object]
SOCIAL MEDIA HYPE ,[object Object]
THE EVOLUTION OF MARKETING ,[object Object],[object Object],[object Object],“ TO MARKET” - 1950 “ MARKET TO” 1951-2005 “ MARKET WITH” NOW
ADMIT IT.  THIS DOESN’T  WORK ANYMORE.
ADVERTISING ,[object Object],[object Object],[object Object],[object Object]
MEANWHILE ,[object Object],[object Object],[object Object]
THE MEDIA CONSUMERS USE TO COMMUNICATE CHANGED. USE TO COMMUNICATE CHANGED. WITHOUT US.
AND THINGS KEEP CHANGING
HOW COULD THIS HAPPEN? ,[object Object],[object Object],[object Object],[object Object]
WHAT IS SOCIAL MEDIA? ,[object Object]
WORD OF MOUTH ,[object Object],[object Object],[object Object],[object Object]
IT’S BEEN AROUND FOREVER. Hey Adam, try this apple!
WHAT IT LOOKS LIKE TODAY
SOCIAL MEDIA TODAY ,[object Object],[object Object],[object Object]
WHY DO PEOPLE SHARE?  ,[object Object],[object Object],[object Object]
IT’S A CONVERSATION
 
HIERARCHY OF NEEDS
WHAT DRIVES SHARING? ,[object Object],[object Object],[object Object],[object Object],[object Object]
PEOPLE ARE ALREADY TALKING ABOUT YOUR BRAND WITHOUT YOU.
ISN’t IT TIME YOU JOINED THEM?
IF YOU’RE STILL NOT  CONVINCED…
SOCIAL MEDIA IN TRAVEL ,[object Object],[object Object],[object Object],[object Object]
VIDEO IS A VITAL TOOL ,[object Object],[object Object],[object Object],[object Object]
TWITTER’S USERBASE ,[object Object]
TWITTER’S GROWTH
FACEBOOK’S USERBASE ,[object Object]
SOCIAL MEDIA TRAVEL FACTS ,[object Object],39%
SOCIAL MEDIA TRAVEL FACTS ,[object Object],68%
SOCIAL MEDIA TRAVEL FACTS ,[object Object],62%
TWITTER SEARCH RESULTS
SOCIAL MEDIA TRAVEL FACTS ,[object Object],9/10
HOW DO I USE SOCIAL MEDIA? ,[object Object],[object Object],[object Object]
MARKETING ,[object Object],[object Object],[object Object],[object Object]
CUSTOMER SERVICE ,[object Object],[object Object],[object Object]
CUSTOMER SERVICE
RESEARCH & DEVELOPMENT ,[object Object],[object Object],[object Object],[object Object]
THE TRAVEL INDUSTRY ,[object Object]
FOUR TRENDS SHAPING TOURISM
MOBILE ,[object Object],[object Object]
MOBILE ,[object Object],[object Object],[object Object]
MOBILE
MOBILE ,[object Object],[object Object]
THE BEGINNING....
SEARCH ,[object Object],[object Object]
SEARCH
SOFTWARE as a service + WEb 2.0 ,[object Object],[object Object]
THIS IS YOUR FORCE MULTIPLIER
FORCE MULTIPLIER ,[object Object],[object Object],[object Object],[object Object]
THE LOCATION LAYER
THE LOCATION LAYER ,[object Object],[object Object],[object Object]
THE GAME LAYER
THE GAME LAYER
THE GAME LAYER ,[object Object],[object Object]
THE GAME LAYER
THE CONTENT LAYER
THE CONTENT LAYER
THE AUGMENTED LAYER
THE AUGMENTED LAYER
THE AUGMENTED LAYER
THE AUGMENTED LAYER
THE AUGMENTED LAYER ,[object Object],[object Object],[object Object]
THANK YOU ,[object Object],[object Object],[object Object],[object Object]

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Social Media as a Force Multiplier for the Travel Industry

Hinweis der Redaktion

  1. So what’s the big deal about social media? Isn’t it just a bunch of people on Twitter telling everyone what they had for breakfast? Why do we care about it?
  2. The consumer has chosen these new communication media. Without us. So we have to evolve.
  3. So what is Social Media, and who is using it?
  4. Social media is a two way conversation. It’s scary for a brand, because you’re not sending people clever headlines that took a creative team months to develop. You’re having a real conversation between two people, in real time.