mmCHANNEL - Superstore Concept, "mmINTERACT", delivering a World Football Experience for the Mobile Consumer

1. Objec1ves of this document
Topics for review.
Execu2ve Summary
Superstore Concept
‐ World Football Experience
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2. Market Trends & Tendencies
Mobile has become an expression of personality, lifestyle and most important:
entertainment.
 One of the most important technology trends over the next 3‐5 years will be the effort to
embed the dynamics of networked applica2ons in everyday life
 While total new handset sales will fall 10.1 percent year on year through 2009, sales of
Smartphones are expected to grow 35.3 per cent
 PlaBorm and applicaCons development are in many cases already reaping the benefits of open
source components and approaches, with LiMo Founda2on, Android and the Symbian
Founda2on being the most significant device plaBorms in market
 The growing importance of open source content development is reflected in the efforts that
Apple, Google, Nokia, MicrosoO, Qualcomm and Adobe have gone to facilitate development
and a route to market
 The impact of improved mobile phone´s capabiliCes suggest that Mobile has become an
expression of personality, lifestyle and most important: entertainment
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3. mmCHANNEL Value Proposi1on
mmCHANNEL’s vision allows a Service Provider to move from a “Ver1cal Store” focus to an
en1re “Customer Experience” solu1on to meet consumer demand.
Extracts from recent studies oOen state:
‘The number 1 problem for service providers [for selling content] is handling the complexi;es of managing and
delivering content in a fast growing market where content and media formats together with devices are rapidly
expanding and changing’
mmCHANNEL’s Digital Entertainment Service PlaUorm is a tool that significantly contributes to:
 Enhancing Service Providers’ Brand
 Driving data traffic and s2mula2ng customer acquisi2ons
 Genera2ng addi2onal revenue streams
 Providing compelling customer experiences
 Managing service complexity, thus reducing opera2ng costs
Furthermore, mmCHANNEL is evolving its current Value Added Services offering with a strong
focus on User Interac2on through the creaCon of a Superstore and Mobile Applica2on
mmCHANNELS’s Superstore Service PlaUorm, mmINTERACT, plus specific consumer‐centric
mobile applica2ons, create a World Football Experience that puts you on top of your game.
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4. Superstore Concept
‐ World Football Experience
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5. Superstore Concept
A “Superstore” is a ‘joined‐up’ user experience that is harmonized across all
content & service types with powerful retailing & management capabili1es
 On the mobile and web, customers are expec2ng a be[er retailing experience (‘Me Portal’) that is
personalised to them based on actual sales or usage informa2on
 A “Superstore” is: mul2‐channel / content agnos2c / customer centric
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6. mmCHANNEL’s Superstore PlaQorm ‐ mmINTERACT
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7. mmINTERACT Feature Components
The inten1on of this Interac1ve Channel is to provide a Common Virtual Framework
for all customer needs and one Consumer Toolkit specific to the World Football.
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8. Mobile Applica1ons – Specific World Football Features
3D Goals for Web and Mobile Concept
All the interna2onal league’s decisive ac2ons are now
available on mul2‐screens gathered as:
 Right free 3D Video clips; perfect
reproduc2ons of the ho[est ac2ons.
TV ac2on snapshot.  Video clips gathering audio comments,
stadium ambient sounds and wri[en
descrip2on of the ac2on.
 Video clips including various viewpoints
such as bird view, player view, ball view...
Etc.
Real screen captures as seen on a Nokia N95
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9. Mobile Applica1ons – Specific World Football Features
3D Goals for Web and Mobile Concept – Coverage and Channels.
3D Goals for all
screens
The 3D soccer live service cover all the soccer events ( na2onal leagues,
championships...) and is ready to launch.
3D soccer live covers all the European leagues such as: La Liga / Premiere
league / Calcio...
Also available for Champions League and
2010 World Cup
3D soccer live comments are available in
English, Spanish and other languages on
demand.
The service can be provided to mobiles by:
• Via mms alert
• Via WAP complete download sec2on
and WEB:
• Free consulta2on and streaming downloads
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10. Mobile Applica1ons – Specific World Football Features
3D Goals for Web and Mobile Concept – Product Features
Delivery formats
Each ac2on is perfectly reproduced thanks to advanced
technologies.
 Ar2ficial intelligence, allowing the automa2c reproduc2on of the team
strategic movements in a record 2me.
 Visual Engine/cugng edge technology , gathering an amazing image
quality, and level of details.
 A huge 3D anima2on library, containing real player's
mo2on captures, such as scissors, kicks, shoots etc...
moreover the physical features of the players (skin
colour, hair style...) are respected.
2G 3G Web
10 seconds 30 seconds 30 seconds
100Kb 600Kb 6Mb
176x144 pixels 176x144 pixels 352x288 pixels
1 camera view 3 camera views 3 camera views
Includes slow mo1on Includes slow mo1on
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11. Mobile Applica1ons – Specific World Football Features
World Cup: Geo‐loca1on – “Local Maps World Cup”
• Local Maps World Cup is a Mobile ApplicaCon
geared toward a visitor to the FIFA Games in South
Africa
• The ApplicaCon actually works locally (although
permits possibility for WiFi connecCvity if a
network is available) with maps unloaded in the
handset owner's terminal
– You can establish your posiCon (or the one of
your hotel) and relate it to the one of the
stages in which the World Cup is going to take
place.
– Establish routes on how to get to a game
– Incorporates a TransportaCon Guide
– Bars and restaurants in the vicinity of the
stages of where you are lodged
– Points of Interest Locater
– WiFi Locater
– Architecture applicable to any type of terminal
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12. Mobile Applica1ons – Specific World Football Features
World Cup: Sports – “Pic&Win, The Best World Cup Photo”
• Pic&Win is a UGC
applicaCon in which
the users upload their
photos/videos of the
World Cup with the
possibility of being
voted or of being
commented
• Feature components
include the generaCon
of tops, recent, etc.
• Exportable
architecture to any
other type of event
once the World Cup
finishes and loses use
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13. Mobile Applica1ons – Specific World Football Features
World Cup: Sports – “Support My Team”
• “Support My Team” is a Mobile ApplicaCon
available on all handsets that allows users, from
South Africa or not, to follow the latest
headlines, scores and overall progress of their
favorite Football team playing in the World Cup
• Plus, Team history, player biographies,
connecCon to other community members and
more are provided to the Football fan
• As well, direct links to all informaCon regarding
the results of the World Cup play can also be
accessed; including:
– The News
– Alert (RSS)
– Wallpapers
– RBT
– Photos
– Games
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14. Mobile Applica1ons – Addi1onal World Football Features
Plus, mmCHANNEL can offer many more applica1ons for a total consumer‐centric
experience . . .
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15. Mobile Applica1on Development – Candidate Concepts
… culmina1ng into a World Football Service Offering, leveraging the advances of the
mmINTERACT Superstore and mobile applica1ons based on leading handsets.
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16. CONFIDENTIAL DOCUMENT

17. Next Steps
 Sign NDA – This week
 Receive feedback from you – This week
 Prepare and discuss a concept brief before – 2 weeks
 Discuss commercials and prepare final offer – 4 weeks
 Nego2ate and sign Le[er of Engagement – 6‐8 weeks – Ready to start
working in November 2009
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18. Building Through Interac2on
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