9. Other 2d codes
• datamatrix
• shotcode
• upcode
• beetagg
• colorcode
• many, many more ...
10. Why QR Codes
• Open standard
• Plain URL
• No “magic” in reader
• Proven technology
11. Proprietary codes
• Proprietary = Closed
• Pay per use / code
• Every technology has it’s own reader
• Every code looks different
• Buying hyperlinks !?
22. Mobile codes
consortium - MC2
• Our goal is to create a consortium for a
new mobile marketing ecosystem based
around camera phones and 2D barcodes.
• Deutsche Telekom / KPN / Nokia /
Telefónica / ...
• http://www.mobilecodes.org/
24. QR Code ecosystem
Context Medium Target
school magazine
event billboard
public transport menu service
cinema t-shirt information
restaurant packaging entertainment
highway TV ...
elevator website
... ...
offline online
25. QR Code ecosystem
Context Medium Target
school magazine
event billboard
public transport menu service
cinema t-shirt information
restaurant packaging entertainment
highway TV ...
elevator website
... ...
offline online
26.
27.
28.
29. QR Code ecosystem
Context Medium Target
school magazine
event billboard
public transport menu service
cinema t-shirt information
restaurant packaging entertainment
highway TV ...
elevator website
... ...
offline online
30.
31.
32.
33.
34.
35. QR Code ecosystem
Context Medium Target
school magazine
event billboard
public transport menu service
cinema t-shirt information
restaurant packaging entertainment
highway TV ...
elevator website
... ...
offline online