SlideShare ist ein Scribd-Unternehmen logo
1 von 16
Downloaden Sie, um offline zu lesen
Full-service online + interactive marketing firm




        Lessons from the Social Edge:
 How Companies Can Stay in Front of Facebook
Presented to:

OMS Chicago 2011
#OMSCHI
Agenda

            Intro
            •   About Marcel Media
            •   Meet Kelly Cutler
            •   Video
            •   Social Data


            The Facebook Phenomenon
            • Benefits
            • Breaking Down Facebook Apps
            • Case Study



            Summary
            • Tips for Engagement
            • Facebook Tools
            • Q&A


7/26/2011                                   2
About Marcel Media

 Marcel Media is a full service, award-winning, interactive marketing
 agency specializing in Search Engine Marketing (SEM).

 We provide creative and customized marketing solutions such as Pay
 Per Click (PPC), Search Engine Optimization (SEO), Social Media,
 Interactive Facebook Applications, Conversion Optimization, Website
 Development and Web Analytics.


                        @marcelmedia

                        Facebook.com/marcelmedia

                        www.marcelmedia.com/blog


7/26/2011                                                           3
                                                                        3
About Kelly Cutler

    Kelly Cutler is the CEO of Marcel
    Media, a Google Certified
    interactive, marketing firm
    specializing in Search Engine
    Marketing.

    Kelly’s achievements include serving
    as the first woman president of the
    Chicago Entrepreneurs’ Organization,
    instructing at the University of
    Chicago and DePaul University, and
    speaking on industry topics across
                                           @kfcutler
    the country.

                                           /in/kellycutler
     And two kids.
7/26/2011                                                    4
Do I Have Your Attention?




            http://www.youtube.com/watch?v=nMeYdSYCC7A
7/26/2011                                                5
How to Stay In Front of Facebook


In the past month Facebook has announced
continuous new enhancements to their platform.

They now offer:
   • Video calling for chat (competing with Skype)
   • Facebook email (competing with Gmail)
   • Facebook Places (competing with Foursquare)
   • Deals on Facebook (which competes with Groupon)
   • Perhaps most importantly, Interactive Facebook Applications

Questions:
   • What should you focus on?
   • What makes sense for your business?
   • How can you get the most out of your Facebook Fan Page?

7/26/2011                                                          6
Facebook’s New Phenom: Interactive Apps


      Over   1 million developers and entrepreneurs                       from more than 180 countries


        Every month, more than 70%      of Facebook users engage with Platform applications
      More than
      500,000 active applications
      currently on Facebook Platform.                   More than
                                                        250 applications
                                                        have more than 1 million monthly active users.


             More than
             80,000 websites
             have implemented Facebook Connect since its general availability in Dec 2008.


                               More than
                               60 million Facebook users
                               engage with Facebook Connect on external websites
                               Every month.



7/26/2011                                                                              Source: ibrandstudio.com   7
10 Benefits of Facebook Applications


1. Branding
2. Customer Engagement
3. Drive Traffic to Top Converting Landing Pages
4. Reputation Management
5. Customer Acquisition
6. Lead Generation
7. Client Retention
8. Viral Marketing
9. Real-Time Feedback
10. Build Business Cases




7/26/2011                                          8
A Breakdown of Facebook Application Features

Most Platforms Offer:

     • Applications: Create value drive sales, generate impressions and
       foster community engagement.

     • Publishing: Plan, author, and schedule content to auto publish in
       advance. Many also allow you to geo-target posts in local languages
       and time zones.

     • Moderation: Features can include keyword filtering, comment views,
       customer service escalation and workflow, tracking and deletion of
       comments, and archiving.

     • Tracking/Reporting: Competitive analysis, and
       summary stats for fan count, fan growth, page views
       and demographics.

7/26/2011                                                                    9
Tips to Increase Brand Engagement

•    Give fans something exclusive & reward super fans

•    Let fans help create the offer

•    Be concise-posts should be 80
     characters or less

•    Posts that occur outside of
     business hours increased
     engagement rates by 20%

•    Facebook engagement has three peaks:
        o  Early morning (7 a.m. EST)
        o  After work (5 p.m. EST)
        o  Late at night (11 p.m. EST)


7/26/2011                                                10
A Breakdown of Engagement by Industry

•   Entertainment: Friday-Sunday

•   Media: Weekends

•   Automotive: Sunday

•   Business & Finance: Wednesday & Thursday

•   Retail: Sunday

•   Healthcare & Beauty: Thursday

•   Food & Beverage: Tuesday & Saturday


•   Travel & Hospitality: Thursday & Friday


                                               Source: Mashable
7/26/2011                                                         11
Oscar Mayer’s Case Study in the Making
Oscar Mayer rewards fans by creating a campaign that promotes viral sharing.
The more people that share, the more money fans save on their products.

     • Oscar Mayer offers consumers a coupon to try the product, and encourages
       them to come back to share a “Taste-a-Monial” and receive a second
       coupon.

     • For every 5,000 people who share their Taste-a-Monial, the value of the
       coupon will increase by $0.50.

     • The value continues to increase until
       the deal becomes a free pack of
       hot dogs, or until the promotion
       ends on August 15.

     • At that point, everyone who shared
       a Taste-a-Monial will be rewarded
       their coupon.

7/26/2011                                                                        12
Clarisonic Case Study
Clarisonic appealed to their fans sense of good will and prospered.

     •      Clarisonic recently ran a fundraising campaign for “Look Good, Feel
            Better,” a program that helps women battling cancer cope with
            treatment-related skin changes and hair loss.

     •       They contributed a $1 donation for each new “Like” on its Facebook
            page.

     •      They made it fun and easy to share the program with friends by designing
            different “calls to action” that visitors could choose to share.

     •      As a result, Clarisonic
            generated over 30,000
            new Likes on the page.




7/26/2011                                                                         13
Top Application Platforms

•   Buddy Media - www.buddymedia.com

•   Vitrue - www.vitrue.com

•   Context Optional - www.contextoptional.com

•   Wildfire - www.wildfireapp.com

•   FBML – Is in the process of being phased out. Existing FBML apps will still
    be live, but any new apps through Facebook will be through iframes or
    social plugins.




7/26/2011                                                                         14
Social Plugins for your Website & Fan Page

•   Like Button – One-click share functionality

•   Send Button (relatively new) –
    Allows your users to Facebook
    message your content directly to
    their friends.

•   Recommendations - Gives
    users personalized suggestions for
    pages on your site they might like.

•   Live Stream- Lets your users share
    activity and comments in real-time as they interact during a live event.

•   Facepile - Displays the Facebook profile pictures of users who have liked
    your page or have signed up for your site.

7/26/2011                                                                       15
Thank You!

                 Questions?


                  Kelly Cutler

            kelly@marcelmedia.com

            LinkedIn.com/kellycutler

              Twitter.com/kfcutler

            www.marcelmedia.com/blog




7/26/2011                              16

Weitere ähnliche Inhalte

Was ist angesagt?

Foundations of a Successful Social Media Strategy
Foundations of a Successful Social Media Strategy Foundations of a Successful Social Media Strategy
Foundations of a Successful Social Media Strategy
Erica Campbell Byrum
 

Was ist angesagt? (19)

03. Facebook
03. Facebook03. Facebook
03. Facebook
 
10 tips for building an effective community on Facebook
10 tips for building an effective community on Facebook10 tips for building an effective community on Facebook
10 tips for building an effective community on Facebook
 
#eduweb preso- how to use social media to increase engagement
#eduweb preso- how to use social media to increase engagement #eduweb preso- how to use social media to increase engagement
#eduweb preso- how to use social media to increase engagement
 
Social Media in Agriculture
Social Media in AgricultureSocial Media in Agriculture
Social Media in Agriculture
 
Building and Enhancing Your Facebook Page
Building and Enhancing Your Facebook PageBuilding and Enhancing Your Facebook Page
Building and Enhancing Your Facebook Page
 
Leveraging Facebook in Social Media Marketing
Leveraging Facebook in Social Media MarketingLeveraging Facebook in Social Media Marketing
Leveraging Facebook in Social Media Marketing
 
03.Facebook
03.Facebook03.Facebook
03.Facebook
 
Facebook: Beginner to Intermediate
Facebook:   Beginner to IntermediateFacebook:   Beginner to Intermediate
Facebook: Beginner to Intermediate
 
WVDO: People Still Give to People
WVDO: People Still Give to PeopleWVDO: People Still Give to People
WVDO: People Still Give to People
 
03.Facebook
03.Facebook03.Facebook
03.Facebook
 
Advanced Social Media & Tech Trends
Advanced Social Media & Tech TrendsAdvanced Social Media & Tech Trends
Advanced Social Media & Tech Trends
 
Group 1 instagram
Group 1 instagramGroup 1 instagram
Group 1 instagram
 
MyCharityConnects Peel - Social Media Planning [2010-11-18]
MyCharityConnects Peel - Social Media Planning [2010-11-18]MyCharityConnects Peel - Social Media Planning [2010-11-18]
MyCharityConnects Peel - Social Media Planning [2010-11-18]
 
Using Facebook to Market Your Business
Using Facebook to Market Your BusinessUsing Facebook to Market Your Business
Using Facebook to Market Your Business
 
Facebook for Business
Facebook for BusinessFacebook for Business
Facebook for Business
 
Facebook 101
Facebook 101Facebook 101
Facebook 101
 
AmFam Coach Chat 9-27-12- Forward Progress
AmFam Coach Chat 9-27-12- Forward ProgressAmFam Coach Chat 9-27-12- Forward Progress
AmFam Coach Chat 9-27-12- Forward Progress
 
Foundations of a Successful Social Media Strategy
Foundations of a Successful Social Media Strategy Foundations of a Successful Social Media Strategy
Foundations of a Successful Social Media Strategy
 
Social Media: Myths & Realities of Web 2.0
Social Media: Myths & Realities of Web 2.0Social Media: Myths & Realities of Web 2.0
Social Media: Myths & Realities of Web 2.0
 

Andere mochten auch (6)

BabyCenter Canada Media Mom Report
BabyCenter Canada Media Mom ReportBabyCenter Canada Media Mom Report
BabyCenter Canada Media Mom Report
 
Social Neworking Webinar Deck handout
Social Neworking Webinar Deck handoutSocial Neworking Webinar Deck handout
Social Neworking Webinar Deck handout
 
MCCFDraft Social Media Policy
MCCFDraft Social Media PolicyMCCFDraft Social Media Policy
MCCFDraft Social Media Policy
 
Sf girls chorus
Sf girls chorusSf girls chorus
Sf girls chorus
 
Nonprofit Storytelling In A Digital World
Nonprofit Storytelling In A Digital WorldNonprofit Storytelling In A Digital World
Nonprofit Storytelling In A Digital World
 
Article from 2001 about Online Fundraising
Article from 2001 about Online FundraisingArticle from 2001 about Online Fundraising
Article from 2001 about Online Fundraising
 

Ähnlich wie Oms chicago 2011_facebook_applications

Facebook Marketing Strategies for Turning Likes into Loyalty
Facebook Marketing Strategies for Turning Likes into LoyaltyFacebook Marketing Strategies for Turning Likes into Loyalty
Facebook Marketing Strategies for Turning Likes into Loyalty
Julie Benlolo
 
eMarketer Webinar: Facebook Marketing—Strategies for Turning “Likes” into Loy...
eMarketer Webinar: Facebook Marketing—Strategies for Turning “Likes” into Loy...eMarketer Webinar: Facebook Marketing—Strategies for Turning “Likes” into Loy...
eMarketer Webinar: Facebook Marketing—Strategies for Turning “Likes” into Loy...
eMarketer
 
Facebook Marketing Strategies For Turning Likes Into Loyalty
Facebook Marketing Strategies For Turning Likes Into LoyaltyFacebook Marketing Strategies For Turning Likes Into Loyalty
Facebook Marketing Strategies For Turning Likes Into Loyalty
Julie Benlolo
 
Facebook Marketing Strategies for Turning Likes into Loyalty
Facebook Marketing Strategies for Turning Likes into LoyaltyFacebook Marketing Strategies for Turning Likes into Loyalty
Facebook Marketing Strategies for Turning Likes into Loyalty
Julie Benlolo
 
Cadmef May2011 Marcel Media
Cadmef May2011 Marcel MediaCadmef May2011 Marcel Media
Cadmef May2011 Marcel Media
kellycutler
 
Move Over Email There's a New Game in Town
Move Over Email There's a New Game in Town Move Over Email There's a New Game in Town
Move Over Email There's a New Game in Town
Marcel Media
 
Presenting Social Media Strategy to FRG
Presenting Social Media Strategy to FRGPresenting Social Media Strategy to FRG
Presenting Social Media Strategy to FRG
Ronietee
 

Ähnlich wie Oms chicago 2011_facebook_applications (20)

Facebook Marketing Strategies for Turning Likes into Loyalty
Facebook Marketing Strategies for Turning Likes into LoyaltyFacebook Marketing Strategies for Turning Likes into Loyalty
Facebook Marketing Strategies for Turning Likes into Loyalty
 
eMarketer Webinar: Facebook Marketing—Strategies for Turning “Likes” into Loy...
eMarketer Webinar: Facebook Marketing—Strategies for Turning “Likes” into Loy...eMarketer Webinar: Facebook Marketing—Strategies for Turning “Likes” into Loy...
eMarketer Webinar: Facebook Marketing—Strategies for Turning “Likes” into Loy...
 
Facebook Marketing Strategies For Turning Likes Into Loyalty
Facebook Marketing Strategies For Turning Likes Into LoyaltyFacebook Marketing Strategies For Turning Likes Into Loyalty
Facebook Marketing Strategies For Turning Likes Into Loyalty
 
Facebook Marketing Strategies for Turning Likes into Loyalty
Facebook Marketing Strategies for Turning Likes into LoyaltyFacebook Marketing Strategies for Turning Likes into Loyalty
Facebook Marketing Strategies for Turning Likes into Loyalty
 
Getting into digital marketing
Getting into digital marketingGetting into digital marketing
Getting into digital marketing
 
Real World, Real Result: From the Digital Edge
Real World, Real Result: From the Digital Edge Real World, Real Result: From the Digital Edge
Real World, Real Result: From the Digital Edge
 
Cadmef May2011 Marcel Media
Cadmef May2011 Marcel MediaCadmef May2011 Marcel Media
Cadmef May2011 Marcel Media
 
[Ogilvy On] facebook for business
[Ogilvy On] facebook for business[Ogilvy On] facebook for business
[Ogilvy On] facebook for business
 
Ogilvy On: Facebook for Business
Ogilvy On: Facebook for BusinessOgilvy On: Facebook for Business
Ogilvy On: Facebook for Business
 
360diwsjpresentationv1 091007091947 Phpapp02
360diwsjpresentationv1 091007091947 Phpapp02360diwsjpresentationv1 091007091947 Phpapp02
360diwsjpresentationv1 091007091947 Phpapp02
 
New sales paradigm lead generation
New sales paradigm lead generationNew sales paradigm lead generation
New sales paradigm lead generation
 
Social Media for Hotels and Hospitality
Social Media for Hotels and HospitalitySocial Media for Hotels and Hospitality
Social Media for Hotels and Hospitality
 
Move Over Email There's a New Game in Town
Move Over Email There's a New Game in Town Move Over Email There's a New Game in Town
Move Over Email There's a New Game in Town
 
Eoglc May2011
Eoglc May2011Eoglc May2011
Eoglc May2011
 
Online Retailing Using Facebook Webinar
Online Retailing Using Facebook WebinarOnline Retailing Using Facebook Webinar
Online Retailing Using Facebook Webinar
 
Presenting Social Media Strategy to FRG
Presenting Social Media Strategy to FRGPresenting Social Media Strategy to FRG
Presenting Social Media Strategy to FRG
 
CADMEF: 3 Pronged Approach to Digital Marketing
CADMEF: 3 Pronged Approach to Digital Marketing CADMEF: 3 Pronged Approach to Digital Marketing
CADMEF: 3 Pronged Approach to Digital Marketing
 
Using Social Media for Recruitment and Retention
Using Social Media for Recruitment and RetentionUsing Social Media for Recruitment and Retention
Using Social Media for Recruitment and Retention
 
7 Emerging Trends in Social Media
7 Emerging Trends in Social Media7 Emerging Trends in Social Media
7 Emerging Trends in Social Media
 
8 Steps to Building and Protecting the Perfect Brand
8 Steps to Building and Protecting the Perfect Brand8 Steps to Building and Protecting the Perfect Brand
8 Steps to Building and Protecting the Perfect Brand
 

Mehr von Marcel Media

CRO Presentation Kelly Cutler #MMSEM11
CRO Presentation Kelly Cutler #MMSEM11CRO Presentation Kelly Cutler #MMSEM11
CRO Presentation Kelly Cutler #MMSEM11
Marcel Media
 
Threadless Email and Social Media Presentation #MMSEM11
Threadless Email and Social Media Presentation #MMSEM11Threadless Email and Social Media Presentation #MMSEM11
Threadless Email and Social Media Presentation #MMSEM11
Marcel Media
 
InhouseCIO B2B Case Study from #MMSEM11
InhouseCIO B2B Case Study from #MMSEM11InhouseCIO B2B Case Study from #MMSEM11
InhouseCIO B2B Case Study from #MMSEM11
Marcel Media
 
How social media can carry your message to the masses
How social media can carry your message to the massesHow social media can carry your message to the masses
How social media can carry your message to the masses
Marcel Media
 
How to Use Social Media to Plan, Promote and Produce your Event
How to Use Social Media to Plan, Promote and Produce your Event How to Use Social Media to Plan, Promote and Produce your Event
How to Use Social Media to Plan, Promote and Produce your Event
Marcel Media
 
3 Prong Approach to Digital and Social Marketing
3 Prong Approach to Digital and Social Marketing3 Prong Approach to Digital and Social Marketing
3 Prong Approach to Digital and Social Marketing
Marcel Media
 
Ses sew cz kelly cutler
Ses sew cz kelly cutlerSes sew cz kelly cutler
Ses sew cz kelly cutler
Marcel Media
 

Mehr von Marcel Media (19)

Promote, Engage and Connect: How social media can enhance your event
Promote, Engage and Connect: How social media can enhance your eventPromote, Engage and Connect: How social media can enhance your event
Promote, Engage and Connect: How social media can enhance your event
 
Transforming Healthcare by Integrating Digital Marketing Channels
Transforming Healthcare by Integrating Digital Marketing ChannelsTransforming Healthcare by Integrating Digital Marketing Channels
Transforming Healthcare by Integrating Digital Marketing Channels
 
SEO & Analytics - 2012 Symposium for the Marketing of Higher Education
SEO & Analytics - 2012 Symposium for the Marketing of Higher EducationSEO & Analytics - 2012 Symposium for the Marketing of Higher Education
SEO & Analytics - 2012 Symposium for the Marketing of Higher Education
 
SEO 3.0 - Conversion Rate Optimization
SEO 3.0 - Conversion Rate OptimizationSEO 3.0 - Conversion Rate Optimization
SEO 3.0 - Conversion Rate Optimization
 
Lessons from the Social Edge: The Good, The Bad, The Engaged
Lessons from the Social Edge: The Good, The Bad, The EngagedLessons from the Social Edge: The Good, The Bad, The Engaged
Lessons from the Social Edge: The Good, The Bad, The Engaged
 
CRO Presentation Kelly Cutler #MMSEM11
CRO Presentation Kelly Cutler #MMSEM11CRO Presentation Kelly Cutler #MMSEM11
CRO Presentation Kelly Cutler #MMSEM11
 
Threadless Email and Social Media Presentation #MMSEM11
Threadless Email and Social Media Presentation #MMSEM11Threadless Email and Social Media Presentation #MMSEM11
Threadless Email and Social Media Presentation #MMSEM11
 
InhouseCIO B2B Case Study from #MMSEM11
InhouseCIO B2B Case Study from #MMSEM11InhouseCIO B2B Case Study from #MMSEM11
InhouseCIO B2B Case Study from #MMSEM11
 
Google's Mobile Search Presentation from #MMSEM11
Google's Mobile Search Presentation from #MMSEM11Google's Mobile Search Presentation from #MMSEM11
Google's Mobile Search Presentation from #MMSEM11
 
HSMAI2011 west web-strategiesthatwork
HSMAI2011 west web-strategiesthatworkHSMAI2011 west web-strategiesthatwork
HSMAI2011 west web-strategiesthatwork
 
How social media can carry your message to the masses
How social media can carry your message to the massesHow social media can carry your message to the masses
How social media can carry your message to the masses
 
How to use social media to drive attendance to your event
How to use social media to drive attendance to your eventHow to use social media to drive attendance to your event
How to use social media to drive attendance to your event
 
How to Use Social Media to Plan, Promote and Produce your Event
How to Use Social Media to Plan, Promote and Produce your Event How to Use Social Media to Plan, Promote and Produce your Event
How to Use Social Media to Plan, Promote and Produce your Event
 
3 Prong Approach to Digital and Social Marketing
3 Prong Approach  to Digital and Social Marketing 3 Prong Approach  to Digital and Social Marketing
3 Prong Approach to Digital and Social Marketing
 
3 Prong Approach to Digital and Social Marketing
3 Prong Approach to Digital and Social Marketing3 Prong Approach to Digital and Social Marketing
3 Prong Approach to Digital and Social Marketing
 
Ses sew cz kelly cutler
Ses sew cz kelly cutlerSes sew cz kelly cutler
Ses sew cz kelly cutler
 
Remaining Agile Amidst Seismic Shifts in the Social Media Landscape
Remaining Agile Amidst Seismic Shifts in the Social Media LandscapeRemaining Agile Amidst Seismic Shifts in the Social Media Landscape
Remaining Agile Amidst Seismic Shifts in the Social Media Landscape
 
2010 edu WEB: Kelly Cutler - Teaming up to Create a Winning Online Marketing ...
2010 edu WEB: Kelly Cutler - Teaming up to Create a Winning Online Marketing ...2010 edu WEB: Kelly Cutler - Teaming up to Create a Winning Online Marketing ...
2010 edu WEB: Kelly Cutler - Teaming up to Create a Winning Online Marketing ...
 
Video Landscape--A Rising Tide: Video Today by Kari Walles
Video Landscape--A Rising Tide: Video Today by Kari WallesVideo Landscape--A Rising Tide: Video Today by Kari Walles
Video Landscape--A Rising Tide: Video Today by Kari Walles
 

Kürzlich hochgeladen

Finding Java's Hidden Performance Traps @ DevoxxUK 2024
Finding Java's Hidden Performance Traps @ DevoxxUK 2024Finding Java's Hidden Performance Traps @ DevoxxUK 2024
Finding Java's Hidden Performance Traps @ DevoxxUK 2024
Victor Rentea
 
Why Teams call analytics are critical to your entire business
Why Teams call analytics are critical to your entire businessWhy Teams call analytics are critical to your entire business
Why Teams call analytics are critical to your entire business
panagenda
 

Kürzlich hochgeladen (20)

Navigating the Deluge_ Dubai Floods and the Resilience of Dubai International...
Navigating the Deluge_ Dubai Floods and the Resilience of Dubai International...Navigating the Deluge_ Dubai Floods and the Resilience of Dubai International...
Navigating the Deluge_ Dubai Floods and the Resilience of Dubai International...
 
ProductAnonymous-April2024-WinProductDiscovery-MelissaKlemke
ProductAnonymous-April2024-WinProductDiscovery-MelissaKlemkeProductAnonymous-April2024-WinProductDiscovery-MelissaKlemke
ProductAnonymous-April2024-WinProductDiscovery-MelissaKlemke
 
presentation ICT roal in 21st century education
presentation ICT roal in 21st century educationpresentation ICT roal in 21st century education
presentation ICT roal in 21st century education
 
Finding Java's Hidden Performance Traps @ DevoxxUK 2024
Finding Java's Hidden Performance Traps @ DevoxxUK 2024Finding Java's Hidden Performance Traps @ DevoxxUK 2024
Finding Java's Hidden Performance Traps @ DevoxxUK 2024
 
Polkadot JAM Slides - Token2049 - By Dr. Gavin Wood
Polkadot JAM Slides - Token2049 - By Dr. Gavin WoodPolkadot JAM Slides - Token2049 - By Dr. Gavin Wood
Polkadot JAM Slides - Token2049 - By Dr. Gavin Wood
 
EMPOWERMENT TECHNOLOGY GRADE 11 QUARTER 2 REVIEWER
EMPOWERMENT TECHNOLOGY GRADE 11 QUARTER 2 REVIEWEREMPOWERMENT TECHNOLOGY GRADE 11 QUARTER 2 REVIEWER
EMPOWERMENT TECHNOLOGY GRADE 11 QUARTER 2 REVIEWER
 
Exploring Multimodal Embeddings with Milvus
Exploring Multimodal Embeddings with MilvusExploring Multimodal Embeddings with Milvus
Exploring Multimodal Embeddings with Milvus
 
Apidays New York 2024 - Passkeys: Developing APIs to enable passwordless auth...
Apidays New York 2024 - Passkeys: Developing APIs to enable passwordless auth...Apidays New York 2024 - Passkeys: Developing APIs to enable passwordless auth...
Apidays New York 2024 - Passkeys: Developing APIs to enable passwordless auth...
 
FWD Group - Insurer Innovation Award 2024
FWD Group - Insurer Innovation Award 2024FWD Group - Insurer Innovation Award 2024
FWD Group - Insurer Innovation Award 2024
 
[BuildWithAI] Introduction to Gemini.pdf
[BuildWithAI] Introduction to Gemini.pdf[BuildWithAI] Introduction to Gemini.pdf
[BuildWithAI] Introduction to Gemini.pdf
 
AWS Community Day CPH - Three problems of Terraform
AWS Community Day CPH - Three problems of TerraformAWS Community Day CPH - Three problems of Terraform
AWS Community Day CPH - Three problems of Terraform
 
Cyberprint. Dark Pink Apt Group [EN].pdf
Cyberprint. Dark Pink Apt Group [EN].pdfCyberprint. Dark Pink Apt Group [EN].pdf
Cyberprint. Dark Pink Apt Group [EN].pdf
 
Biography Of Angeliki Cooney | Senior Vice President Life Sciences | Albany, ...
Biography Of Angeliki Cooney | Senior Vice President Life Sciences | Albany, ...Biography Of Angeliki Cooney | Senior Vice President Life Sciences | Albany, ...
Biography Of Angeliki Cooney | Senior Vice President Life Sciences | Albany, ...
 
Strategies for Landing an Oracle DBA Job as a Fresher
Strategies for Landing an Oracle DBA Job as a FresherStrategies for Landing an Oracle DBA Job as a Fresher
Strategies for Landing an Oracle DBA Job as a Fresher
 
Apidays New York 2024 - The value of a flexible API Management solution for O...
Apidays New York 2024 - The value of a flexible API Management solution for O...Apidays New York 2024 - The value of a flexible API Management solution for O...
Apidays New York 2024 - The value of a flexible API Management solution for O...
 
Apidays New York 2024 - Scaling API-first by Ian Reasor and Radu Cotescu, Adobe
Apidays New York 2024 - Scaling API-first by Ian Reasor and Radu Cotescu, AdobeApidays New York 2024 - Scaling API-first by Ian Reasor and Radu Cotescu, Adobe
Apidays New York 2024 - Scaling API-first by Ian Reasor and Radu Cotescu, Adobe
 
Ransomware_Q4_2023. The report. [EN].pdf
Ransomware_Q4_2023. The report. [EN].pdfRansomware_Q4_2023. The report. [EN].pdf
Ransomware_Q4_2023. The report. [EN].pdf
 
Why Teams call analytics are critical to your entire business
Why Teams call analytics are critical to your entire businessWhy Teams call analytics are critical to your entire business
Why Teams call analytics are critical to your entire business
 
CNIC Information System with Pakdata Cf In Pakistan
CNIC Information System with Pakdata Cf In PakistanCNIC Information System with Pakdata Cf In Pakistan
CNIC Information System with Pakdata Cf In Pakistan
 
Apidays New York 2024 - The Good, the Bad and the Governed by David O'Neill, ...
Apidays New York 2024 - The Good, the Bad and the Governed by David O'Neill, ...Apidays New York 2024 - The Good, the Bad and the Governed by David O'Neill, ...
Apidays New York 2024 - The Good, the Bad and the Governed by David O'Neill, ...
 

Oms chicago 2011_facebook_applications

  • 1. Full-service online + interactive marketing firm Lessons from the Social Edge: How Companies Can Stay in Front of Facebook Presented to: OMS Chicago 2011 #OMSCHI
  • 2. Agenda Intro • About Marcel Media • Meet Kelly Cutler • Video • Social Data The Facebook Phenomenon • Benefits • Breaking Down Facebook Apps • Case Study Summary • Tips for Engagement • Facebook Tools • Q&A 7/26/2011 2
  • 3. About Marcel Media Marcel Media is a full service, award-winning, interactive marketing agency specializing in Search Engine Marketing (SEM). We provide creative and customized marketing solutions such as Pay Per Click (PPC), Search Engine Optimization (SEO), Social Media, Interactive Facebook Applications, Conversion Optimization, Website Development and Web Analytics. @marcelmedia Facebook.com/marcelmedia www.marcelmedia.com/blog 7/26/2011 3 3
  • 4. About Kelly Cutler Kelly Cutler is the CEO of Marcel Media, a Google Certified interactive, marketing firm specializing in Search Engine Marketing. Kelly’s achievements include serving as the first woman president of the Chicago Entrepreneurs’ Organization, instructing at the University of Chicago and DePaul University, and speaking on industry topics across @kfcutler the country. /in/kellycutler And two kids. 7/26/2011 4
  • 5. Do I Have Your Attention? http://www.youtube.com/watch?v=nMeYdSYCC7A 7/26/2011 5
  • 6. How to Stay In Front of Facebook In the past month Facebook has announced continuous new enhancements to their platform. They now offer: • Video calling for chat (competing with Skype) • Facebook email (competing with Gmail) • Facebook Places (competing with Foursquare) • Deals on Facebook (which competes with Groupon) • Perhaps most importantly, Interactive Facebook Applications Questions: • What should you focus on? • What makes sense for your business? • How can you get the most out of your Facebook Fan Page? 7/26/2011 6
  • 7. Facebook’s New Phenom: Interactive Apps Over 1 million developers and entrepreneurs from more than 180 countries Every month, more than 70% of Facebook users engage with Platform applications More than 500,000 active applications currently on Facebook Platform. More than 250 applications have more than 1 million monthly active users. More than 80,000 websites have implemented Facebook Connect since its general availability in Dec 2008. More than 60 million Facebook users engage with Facebook Connect on external websites Every month. 7/26/2011 Source: ibrandstudio.com 7
  • 8. 10 Benefits of Facebook Applications 1. Branding 2. Customer Engagement 3. Drive Traffic to Top Converting Landing Pages 4. Reputation Management 5. Customer Acquisition 6. Lead Generation 7. Client Retention 8. Viral Marketing 9. Real-Time Feedback 10. Build Business Cases 7/26/2011 8
  • 9. A Breakdown of Facebook Application Features Most Platforms Offer: • Applications: Create value drive sales, generate impressions and foster community engagement. • Publishing: Plan, author, and schedule content to auto publish in advance. Many also allow you to geo-target posts in local languages and time zones. • Moderation: Features can include keyword filtering, comment views, customer service escalation and workflow, tracking and deletion of comments, and archiving. • Tracking/Reporting: Competitive analysis, and summary stats for fan count, fan growth, page views and demographics. 7/26/2011 9
  • 10. Tips to Increase Brand Engagement • Give fans something exclusive & reward super fans • Let fans help create the offer • Be concise-posts should be 80 characters or less • Posts that occur outside of business hours increased engagement rates by 20% • Facebook engagement has three peaks: o Early morning (7 a.m. EST) o After work (5 p.m. EST) o Late at night (11 p.m. EST) 7/26/2011 10
  • 11. A Breakdown of Engagement by Industry • Entertainment: Friday-Sunday • Media: Weekends • Automotive: Sunday • Business & Finance: Wednesday & Thursday • Retail: Sunday • Healthcare & Beauty: Thursday • Food & Beverage: Tuesday & Saturday • Travel & Hospitality: Thursday & Friday Source: Mashable 7/26/2011 11
  • 12. Oscar Mayer’s Case Study in the Making Oscar Mayer rewards fans by creating a campaign that promotes viral sharing. The more people that share, the more money fans save on their products. • Oscar Mayer offers consumers a coupon to try the product, and encourages them to come back to share a “Taste-a-Monial” and receive a second coupon. • For every 5,000 people who share their Taste-a-Monial, the value of the coupon will increase by $0.50. • The value continues to increase until the deal becomes a free pack of hot dogs, or until the promotion ends on August 15. • At that point, everyone who shared a Taste-a-Monial will be rewarded their coupon. 7/26/2011 12
  • 13. Clarisonic Case Study Clarisonic appealed to their fans sense of good will and prospered. • Clarisonic recently ran a fundraising campaign for “Look Good, Feel Better,” a program that helps women battling cancer cope with treatment-related skin changes and hair loss. • They contributed a $1 donation for each new “Like” on its Facebook page. • They made it fun and easy to share the program with friends by designing different “calls to action” that visitors could choose to share. • As a result, Clarisonic generated over 30,000 new Likes on the page. 7/26/2011 13
  • 14. Top Application Platforms • Buddy Media - www.buddymedia.com • Vitrue - www.vitrue.com • Context Optional - www.contextoptional.com • Wildfire - www.wildfireapp.com • FBML – Is in the process of being phased out. Existing FBML apps will still be live, but any new apps through Facebook will be through iframes or social plugins. 7/26/2011 14
  • 15. Social Plugins for your Website & Fan Page • Like Button – One-click share functionality • Send Button (relatively new) – Allows your users to Facebook message your content directly to their friends. • Recommendations - Gives users personalized suggestions for pages on your site they might like. • Live Stream- Lets your users share activity and comments in real-time as they interact during a live event. • Facepile - Displays the Facebook profile pictures of users who have liked your page or have signed up for your site. 7/26/2011 15
  • 16. Thank You! Questions? Kelly Cutler kelly@marcelmedia.com LinkedIn.com/kellycutler Twitter.com/kfcutler www.marcelmedia.com/blog 7/26/2011 16