Marcello reflects over the craftsmanship manifesto and its elements to uncover some interesting insights regarding the application of the underlying principles in real life projects and in the context of organisations and communities struggling to live up to the expectations it creates.

1. Understanding
Craftsmanship
Marcello Duarte
@_md

2. I work here
I contribute here
I tweet here @_md

3. Mastery
Art
Hand made

4. 2001
2008
2009
2010
2011

5. 2001
2008
2009
2010
2011
Craftsmanship
over crap

6. 2001
2008
2009
2010
2011
Craftsmanship
over execution

7. 2008
2009
2010
2011
2012

8. well-crafted | steadfastness | community | productive

9. biscuits

10. meaning
}

11. meaning
value
}

12. craftsmanship
as meaningful work

13. “We can forgive a man for making a
useful thing as long as he does not
admire it.
The only excuse for making a useless
thing is that one admires it intensely.
All art is quite useless.”
— Oscar Wilde

15. meaning
passion
value
}

16. “A man writes to throw off the
poison which he has
accumulated because of his
false way of life.”
— Henry Miller

17. “if you cannot work with
love it is better that you sit at
the gate of the temple and
take alms”
— Kahlil Gibran

18. code aesthetics

20. craftsmanship
gives meaning
beyond value

23. 2001
2008
2009
2010
2011
2008

24. trade
vs
craft

25. “the only way to go fast,
is to go well”
— Uncle Bob

26. craftsmen
vs
labourers

27. authenticity
vs
coercion

28. TDD is for long
term relationships

29. make it work
then make it right

30. make it work
then make it right

31. make it work
so you can make it
right

33. 2001
2008
2009
2010
2011
2008

34. Remember to put your
own mask before helping
others with theirs

35. elitism

36. company

37. mastering a skill is
a cognitive journey

38. intuition
confidence
familiarity

39. know where you are
respect where other are

41. 1970
1986
1991
1992
1995
“The[…] ’relay race’
approach […] conflict with
the goals of speed and
flexibility…
[Takeuchi & Nonaka]

42. 1970
1986
1991
1992
1995
…the "rugby" approach […]
serve better today's
competitive requirements.”
[Takeuchi & Nonaka]

43. customer→provider

44. customer→provider

45. partners

46. WHY
WHO
HOW
WHAT
HOW
WHAT
WHAT
WHO
HOW
WHAT
impact map
[Adzic11]
goals

47. customer developer

48. customer developersales

49. engagement and delivery
must be in sync

50. the organisation has changed
when the vocabulary changed
#organisationalChange

51. delivering value is a
deliberate decision

52. gives meaning beyond value
craftsmanship

53. gives meaning beyond value
for long term relationships
craftsmanship

54. gives meaning beyond value
for long term relationships
craftsmanship
serving and learning community

55. gives meaning beyond value
for long term relationships
craftsmanship
serving and learning community
a deliberate decision

56. “Whatever you do, to the best
you can”

57. I work here
I contribute here
I tweet here @_md

58. https://upload.wikimedia.org/wikipedia/commons/7/75/US_Navy_050629-
N-9693M-004_Adam_Bueltel,_from_Omaha,_Neb.,_receives_his_first_military_haircut_
during_Induction_day_at_the_United_States_Naval_Academy_in_Annapolis,_Md.jpg
https://www.youtube.com/watch?v=ybb-HhSrtxA
RAAF_Aircraftswoman_providing_a_safety_brief_onboard_a_KC-30.jpghttp:
//theredlist.com/media/database/muses/couples/art_culture/
anais_nin_henry_miller/008-anais-nin-henry-miller-theredlist.jpghttp://
pl.wikipedia.org/wiki/Hirotaka_Takeuchi#mediaviewer/
File:Hirotaka_Takeuchi_-
_World_Economic_Forum_Annual_Meeting_Davos_2009.jpg
credits

59. thank you