Lean Stack

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According @ashmaurya, Lean Stack is a collection of tools, content, and coaching to raise your odds of success. Lean Stack is based on some approaches such as Lean Startup, Kanban, Customer Development, etc. It was presented at TDC Florianópolis - www.thedevelopersconference.com.br - Startups.

Kleinunternehmen & Unternehmertum

Lean Stack
Lean Startup, Lean Analytics, Customer Development
Marcelio Leal 
@marcelioleal
2015 Maio
TDC Florianópolis

“A startup is a human institution
designed to create a new product
or service under conditions of
extreme uncertainty.”
Eric Ries

Eliminate uncertainty
Work smarter, not harder
MVP
Learning
Lean Startup

Facebook won on
strategy not vision
Focus
Discipline
Right team
Right time

Lean Stack
http://leanstack.com
• Capture your core business model assumptions
• Deﬁne your signiﬁcant success milestones
• Identify your next key objective and key leaps of
faith
• Design a strategy for achieving your objective
• Implementing and reﬁning that strategy through
experiments.

Big picture
How to describe your business idea ?

Advantages
• Fast
• Concise
• Portable
• Startups
• MVP
• Initial Strategy
• Metrics

When you don’t know
where you want arrive, any
way is enough

~ MVP (Aug 2015) -> $100 (@almeidamarcell )

Start-ups don’t starve, they drown.
Objectives / Experiments

Experiment
• Background
• Falsiﬁable Hypothesis
• Details
• Results
• Validated Learning

In God we trust
all others bring data
W. Eduards Deming

“Life's Too Short to Build
Something Nobody
Wants.”
Ash Maurya

References
http://ashmaurya.com/why-lean-canvas/
http://theleanstartup.com/
http://leanstack.com
http://www.businessmodelgeneration.com
https://www.youtube.com/watch?v=sioZd3AxmnE
https://vermeiretim.files.wordpress.com/2012/02/tactics-
board.jpg
http://startitup.co/guides/374/aarrr-startup-metrics
https://blog.kissmetrics.com/single-startup-metric/

Marcelio Leal
about.me/marcelioleal
@marcelioleal
me@marcelioleal.com
“Life's Too Short to Build Something Nobody Wants.”
Ash Maurya
Lean Startup, Lean Analytics, Customer Development
Lean Stack - leanstack.com

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Lean Stack

1. Lean Stack Lean Startup, Lean Analytics, Customer Development Marcelio Leal  @marcelioleal 2015 Maio TDC Florianópolis

2. Startups Buscapé - exame.com

3. Real Startups Foursquare

4. “A startup is a human institution designed to create a new product or service under conditions of extreme uncertainty.” Eric Ries

5. 9/10 products fail

7. Eliminate uncertainty Work smarter, not harder MVP Learning Lean Startup

9. Facebook won on strategy not vision Focus Discipline Right team Right time

10. Idea Successful Product

11.

12. Lean Stack http://leanstack.com • Capture your core business model assumptions • Define your significant success milestones • Identify your next key objective and key leaps of faith • Design a strategy for achieving your objective • Implementing and refining that strategy through experiments.

13. Big picture How to describe your business idea ?

14.

15.

16. Lean Canvas

17. Advantages • Fast • Concise • Portable • Startups • MVP • Initial Strategy • Metrics

18. Business Model Validation Strategy

19.

20. When you don’t know where you want arrive, any way is enough

21. One Metric That Matters

22.

23. ~ MVP (Aug 2015) -> $100 (@almeidamarcell )

24. Start-ups don’t starve, they drown. Objectives / Experiments

25.

26. Experiment • Background • Falsiﬁable Hypothesis • Details • Results • Validated Learning

27. In God we trust all others bring data W. Eduards Deming

28. Pirate Metrics

29.

30. “Life's Too Short to Build Something Nobody Wants.” Ash Maurya

31. References http://ashmaurya.com/why-lean-canvas/ http://theleanstartup.com/ http://leanstack.com http://www.businessmodelgeneration.com https://www.youtube.com/watch?v=sioZd3AxmnE https://vermeiretim.files.wordpress.com/2012/02/tactics- board.jpg http://startitup.co/guides/374/aarrr-startup-metrics https://blog.kissmetrics.com/single-startup-metric/

32. Marcelio Leal about.me/marcelioleal @marcelioleal me@marcelioleal.com “Life's Too Short to Build Something Nobody Wants.” Ash Maurya Lean Startup, Lean Analytics, Customer Development Lean Stack - leanstack.com

Lean Stack

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