1. HCI
Investor Presentation
Hannah Chapplain
(Founder)
Confidential copyright Hannah Chapplain Inc. 2012 all rights reserved April 25, 2012
2. There’s a problem in the music industry
Artist Manager Label
(Promotion) (Distribution)
Social iTunes
Artist Amazon
Media
(Distribution)
Then and Now: Thank you Steve Jobs?
Confidential copyright Hannah Chapplain Inc. 2012 all rights reserved April 25, 2012
3. Company
Overview
I’m Hannah Chapplain
I’m an Artist and an
Entrepreneur
I’ve got a solution
...and i’m the pilot
Confidential copyright Hannah Chapplain Inc. 2012 all rights reserved April 25, 2012
4. My Solution
“I thought of it
from the fans
point of view”
~
“Success is the ability to
communicate with the
people who like you”
Confidential copyright Hannah Chapplain Inc. 2012 all rights reserved April 25, 2012
5. Love it
Share it
Start-up Product Go To Market Gather Metrics Improved Margin Distribution
Social Deep Our own
Company Content Direct to Fans
Engagement Analytics E-Commerce
Creation Creation Globally
Campaigns Meta Data Platform
How it works: End-to-end Fan Engagement
Confidential copyright Hannah Chapplain Inc. 2012 all rights reserved April 25, 2012
6. My Success to Date
• Debut Album Dec 2011
Sales: $2K
• Over 400 original songs
3 Music Videos, 10 recordings
• Big Name Concerts lined up
Jim Cuddy, Tim McGraw, Kim Mitchell
• Press and Radio coverage
• Sophisticated Social Media
and e-commerce platform I’m Looking for
with deep meta data and analytics $25K to grow
the business
• Team of 15 people
Confidential copyright Hannah Chapplain Inc. 2012 all rights reserved April 25, 2012
7. My Market is Growing
• Huge Global Market
$20.1B by 2015 with CAGR 22.1%
• Female Rockers - rare
• Powerful Emerging
Social Marketing Trends
• Democratized Media
Distribution
• Fans want to feel deeply
engaged and connected
Global digital music revenues will increase to USD$20.1B by 2015 CAGR of 22.1%. Subscriptions will be the fastest growing segment, growing at CAGR of 60.8%.
http://www.companiesandmarkets.com/Market/Media/Market-Research/The-Digital-Music-Market-Outlook/RPT881031
Confidential copyright Hannah Chapplain Inc. 2012 all rights reserved April 25, 2012
8. My Business is
Sustainable Scalable and
• Its all about end-to-end • Lean start-up model with two
deep fan engagement week sprints and quick ROI
• Effective demand generation • We own distribution
through social media sprints
and campaigns • Very efficient cost structure
Confidential copyright Hannah Chapplain Inc. 2012 all rights reserved April 25, 2012
9. I have a Killer Team
• I create content, engage fans, and perform
• My Media: I write and produce, create video content, perform gigs
• My Coaches: Voice, Music, Performance, Dance, Image, Band, Biz
• My Management Team executes on the business
• My Execs: Strategy, Finance, Talent Attraction, Biz Dev, Logistics
• I have domain experts at every level
• Music: Industry Veterans, Concert Production, Promotion, Band
• Web: Social Marketing, Community Manager, Analytics, Apps,
Gamification, Analytics, Software Dev.
Confidential copyright Hannah Chapplain Inc. 2012 all rights reserved April 25, 2012
10. My Go To Market
• Short marketing sprints and
campaigns
Micro Apps: Founding Fan, Sweepstakes, Goal:
Gamification
• Simultaneously Engage all
Fans
marketing channels and
Web: Facebook, Twitter, SoundCloud, YouTube Revenue
Social Marketing: Hootsuite, Mail Chimp, HubSpot
Analytics: VidYard, Google
Traditional: Print, Radio, Music TV, CBC, Live Gigs, Swag
• Complete distribution channel:
iTunes, Amazon, E-commerce, Event Booking
Confidential copyright Hannah Chapplain Inc. 2012 all rights reserved April 25, 2012
11. It kinda looks like this
Events Web
Tools
Official Launch at Canada 3.0
Media
Confidential copyright Hannah Chapplain Inc. 2012 all rights reserved April 25, 2012
12. My Revenue Model
• Founding Fan @ $10/fan
• Direct ticket sales
• Merchandise Sales
• Song Sales
iTunes, Amazon, Direct-e-commerce
Spotify, Pandora, web-radio, CD Sales
• Ad monetized video
• Royalties on Songs
Confidential copyright Hannah Chapplain Inc. 2012 all rights reserved April 25, 2012
13. Intellectual Property
• Over 200 original songs
• Debut album
• Music videos
• Video blog content
• Social media platform
• Fan data
Confidential copyright Hannah Chapplain Inc. 2012 all rights reserved April 25, 2012
14. Deal Structure
• Asking for $25,000
• All Common Stock
• 15% Equity
• Exit: Acquisition by
Record Label or Sponsor
or long-tail dividend for
shareholders
Confidential copyright Hannah Chapplain Inc. 2012 all rights reserved April 25, 2012
15. Milestones
Use of Funds
• Implement Social Media micro-Apps
• Launch Founding Fan
Campaign Goal: 10,000fans
• Produce second album
• Create Video content
• Equipment
• Events: Opening for big name artists
• Swag and Merchandise
Confidential copyright Hannah Chapplain Inc. 2012 all rights reserved April 25, 2012
17. Key Differentiators
• Sophisticated Social Media Platform
• Deep Analytic Tools
• Continual Fan Engagement
• Team of Experts
• I can Focus on Content
“We’ve got the Team the Tools and the Talent”
Confidential copyright Hannah Chapplain Inc. 2012 all rights reserved April 25, 2012
18. Why invest in HCI
• Great Product
• Great Team
• Growing market
• We own our fans
• We have traction
“...you can be hip, have fun, and make money”
Confidential copyright Hannah Chapplain Inc. 2012 all rights reserved April 25, 2012
19. rise above the noise
Confidential copyright Hannah Chapplain Inc. 2012 all rights reserved