Using Facebook for your organisation. A walk through a history of Facebook, key features including Timeline and how to set up a page for your organisation.

1. Facebook
Using Facebook for your organisation
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2. about.me/marcbowker

3. Who are you?
Communications
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4. What we’ll cover today
• Where did it all begin?
• The facts about Facebook
• The art of online conversation
• Facebook Pages
• Getting started with Facebook
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5. Where did it all begin?
Mark Zuckerberg
Founded Facebook on 4 February 2004
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6. The facts about Facebook
• In 2010 Facebook turned over $1.97 billion
• In 2011 that turnover increased to $3.71 billion!!
• Over 901 million active users worldwide
• 488 million of them use Facebook on their mobile device
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7. The facts about Facebook
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8. The facts about Facebook
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9. The art of online conversation
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10. The art of online conversation
• Listen to the positive and negative comments
• Acknowledge everybody who posts on your page
• Engage with the people talking to you
• Build relationships and get to know your audience
• Create good and interesting content
• Sharing should be encouraged
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11. Let’s talk
• Who is on Facebook?
• What organisations are on Facebook?
• Who manages Facebook for their organisation?
• Tell me why your organisation is on Facebook
• What type of things do you post?
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12. Activity
Pair up or form a small group and discuss the following:
• Barriers that you have come across for establishing your
organisation’s presence on Facebook
• Your organisation’s view on the use of Facebook in the
workplace
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13. Facebook Pages
• Admin panel
• Insights
• Cover photo
• Timeline
• Highlights
• Pinning
• Milestones
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14. Admin panel
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15. Insights
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16. Cover photo
Cover images must be at least 399 pixels wide and may not contain:
• Price or purchase information, such as "40% off" or "Download it
at our website“
• Contact information, such as web address, email, mailing address
or other information intended for your Page's About section
• References to user interface elements, such as Like or Share, or any
other Facebook site features
• Calls to action, such as "Get it now" or "Tell your friends"
To get the best quality image and fastest load times for your
Page, upload an sRGB JPG file that's 851 pixels wide, 315 pixels tall
and less than 100 kilobytes.
Profile pictures should be at least 180 x 180 pixels
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17. Cover photo
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18. Cover photo
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19. Cover photo
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20. Cover photo
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21. Cover photo
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22. Cover photo
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23. The Timeline
• Here’s somebody who can explain it better than me
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24. Highlights
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25. Pinning
You can pin one post at a time to the top of your page for a
maximum of one week.
Here’s how...
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26. Milestones
• Audi UK
• Lego
• Coca Cola
• New York Times
• BHF
• NSPCC
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27. Coffee?
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28. Getting started with Facebook
Multiple administrators
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29. Getting started with Facebook
Keep posts relevant
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30. Getting started with Facebook
But add things into the mix to captivate people
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31. Getting started with Facebook
• Reach out to your supporters and peers
• Think carefully about linking Facebook to Twitter
• Give people a reason to like your Facebook Page
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32. Facebook Strategy (ooo scary word)
• Think about who your audience are – what are you going
to post to get their attention?
• Create a calendar of key events for your organisation
• Gather inspiring stories to tell
• Calls to action – empower your supporters
• Build a community
• Learn from the data by using Insights
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33. The Ubiquitous Network
• Page stories boost your newsfeed presence – post a variety
of story types
• Encourage staff to list you as an employer and share your
updates with their friends
• Check ins
• Use tools such as like boxes and share buttons on your website
• Put a Facebook icon on your email footer
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34. Activity
Split into pairs – 1 person who isn’t using Facebook for their
organisation and 1 person who is.
Create a Facebook Page
http://www.facebook.com/pages/create.php
• Add a cover photo
• Add a profile image/logo
• Add milestones
• Add a post – include links or images
• Like other pages and tag them
• Post on other pages
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35. My top tips
• Ensure your cover photo is a strong image that captures the
essence your organisation.
• Don’t just broadcast what your organisation does. Get the
conversation flowing and talk to people. Be human.
• If you’re posting stories, try and put them on your website and
post a link to that. It will drive more traffic to your website.
• Wherever you have your web address, put a Facebook logo there
too so people know you’re there.
• Encourage people to like/comment on posts. The more people
that do, the more visible your posts will be.
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36. Whatever you do, don’t do this
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37. Thank you for listening
Keep up with the conversation on Twitter #begoodbesocial
And of course on Facebook www.facebook.com/begoodbesocial
Need more help/guidance?
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38. about.me/marcbowker