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What social marketing can learn from commercial marketing
1. What social marketing can
learn from commercial
marketing
Marasie Schumacher
SUS 6060
February 19, 2011
2. Commercial marketing-(n.) Social marketing-(n.)
[kuh-mur-shuhl mahr-ki-ting] [soh-shuhl mahr-ki-ting]
The process of planning and A process that applies
executing the conception, marketing techniques to
pricing, promotion, and influence target audience
distribution of ideas, goods, behaviors that benefit
and services. society as well as the target
audience.
![Commercial marketing-(n.) Social marketing-(n.)
[kuh-mur-shuhl mahr-ki-ting] [soh-shuhl mahr-ki-ting]
The process of planning and A process that applies
executing the conception, marketing techniques to
pricing, promotion, and influence target audience
distribution of ideas, goods, behaviors that benefit
and services. society as well as the target
audience.](data:image/gif;base64,R0lGODlhAQABAIAAAAAAAP///yH5BAEAAAAALAAAAAABAAEAAAIBRAA7)