The US Army created America's Army, a first person shooter game, in 2002 to attract and inform potential recruits about military service. Colonel Casey Wardynski conceived of using gaming to provide an engaging virtual soldier experience to the public. America's Army has attracted millions of potential recruits and been expanded to multiple platforms. The US Army has also used the game to develop over dozen training applications for soldiers and provide virtual soldiering experiences to the public at various events.

1. US Army - America's Army
Gamification in HR

2. Prepared By
Manu Melwin Joy
Assistant Professor
SCMS School of Technology and Management
Kerala, India.
Phone – 9744551114
Mail – manu_melwinjoy@yahoo.com
Kindly restrict the use of slides for personal purpose.
Please seek permission to reproduce the same in public forms and presentations.

3. US Army - America's Army
• America's Army is the
name given to a game
technology platform used
to develop first person
shooter (FPS) games
published in 2002 by the
U.S. Army.

5. US Army - America's Army
• The America's Army
concept was conceived in
1999 by Colonel Casey
Wardynski; the Army's
Chief Economist and
Professor at the United
States Military Academy.

6. US Army - America's Army
• Wardynski envisioned
"using computer game
technology to provide the
public a virtual Soldier
experience that was
engaging, informative and
entertaining

8. US Army - America's Army
• The U.S. Army is no stranger
to using games for training
purposes, but now it’s using
gamification to attract new
recruits and generally
promote awareness of the
U.S. armed forces.

9. US Army - America's Army
• America’s Army has
attracted millions of
potential new recruits. This
effort was initiated back in
1999, and the first version
was released in 2002.

10. US Army - America's Army
• By 2008, four transportable
“Virtual Army Experience” units
were hitting shopping malls and
public events. More than a
decade in the making, the U.S.
Army has turned its knowledge
and experience of training games
into a powerful recruiting tool.

12. US Army - America's Army
• Dozens of government
training and simulation
applications using
the America's
Army platform have been
developed to train and
educate U.S. Army soldiers.

13. US Army - America's Army
• America's Army has also
been used to deliver virtual
soldiering experiences to
participants at events, such
as air shows, amusement
parks, and sporting events
around the country.

14. US Army - America's Army
• The America's Army series
has also been expanded to
include versions for Xbox
and Xbox 360, arcade, and
mobile applications
published through licensing
arrangements.

15. US Army - America's Army
• In 2010 the Army set up a test bed
“Army Experience Center” at the
Franklin Mills shopping center in
Pennsylvania. The center cost $12
million but it allowed the Army to
test different game configurations
and evaluate results. The test
ended in 2012 and the center was
dismantled.

16. US Army - America's Army
• In 2010 the Army set up a test bed
“Army Experience Center” at the
Franklin Mills shopping center in
Pennsylvania. The center cost $12
million but it allowed the Army to
test different game configurations
and evaluate results. The test
ended in 2012 and the center was
dismantled.