The document discusses an application called Idea Street created by the United Kingdom's Department of Work and Pensions to increase employee collaboration and sharing of new project ideas using gamification. Employees were motivated to use the application and contribute ideas due to receiving quick feedback, badges for their contributions, and rising on the leaderboard. Within 18 months of using Idea Street, about 4,000 employees generated 1,400 new project ideas, with 63 projects being implemented by the Department.

1. Idea Street
Gamification in Employee Engagement

2. Prepared By
Manu Melwin Joy
Assistant Professor
SCMS School of Technology and Management
Kerala, India.
Phone – 9744551114
Mail – manu_melwinjoy@yahoo.com
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3. Idea Street
• The United Kingdom’s
Department of Work
and Pensions created
an application called
Idea Street.

5. Idea Street
• The purpose was to
increase employee
collaboration and
facilitate the sharing
of new project ideas.

7. Idea Street
• The satisfaction of
contributing ideas, getting
quick feedback, receiving
badges, and moving up on
the leaderboard has
motivated the department’s
employees to use the
application.

8. Idea Street
• Within the first 18
months, about 4,000
employees generated
1,400 new candidate
projects on Idea Street.

9. Idea Street
• From this, 63
projects have been
implemented by the
Department.