to find out the stratergies and factors for scorpio sale.

1. MADE BY : MANUJ
SINGH
MARKETING
STRATEGIES
WITH SPECIAL
REFERENCE
TO
MAHINDRA SCORPIO

2. ABOUT THE COMPANY
Mahindra and Mahindra Limited (M&M) is an Indian
multinational automobile manufacturing corporation
headquartered in Mumbai, Maharashtra, India. It is one of
the largest vehicle manufacturers by production in India
and the largest manufacturer of tractors in the world.

3. AFTER MARKET SECTOR
S
A
L
E
S
E
R
V
I
C
E

5. AIM IS TO INCREASE THE SALE OF
MAHINDRA SCOPIO
By introducing its new and better model and knowing the
reason for the reduction of sale in the past year.

6. They decided to launch a product with the following
objectives:
To create new segment and retain market domination.
To differentiate offering my providing an excellent value
proposition.
To optimise project costs.
Providing low cost transportation rate to rural and semi urban
market.
To develop strong presence in urban market with their product.
To compete with global players.

8. OBJECTIVES OF THE STUDY
➢To gather information about Marketing Strategy
➢To know the customer perception about features, low maintenance cost and looks of Scorpio.
➢To know the customer satisfaction about the safety and comfort provided by Scorpio.
➢To provide suggestions, in improving the marketing strategies and the company sales and
profitability .
➢To know the marketing strategy towards the after sales service offers by M&M.

9. CONCLUSIONS
Mahindra Scorpio has a very good market share in the state of U.k. for the SUV segment.
The company is offering good services, which is reflected on the satisfaction of the customer.
Majority of the customer are satisfied with the design of the vehicle.