What's video marketing? By using video, video marketers raise awareness, create engagement, and drive sales. That's digital and content marketing. Video marketing stats all say video is the future. From awareness at the top, to consideration in the middle, to conversion at the bottom, video works. Before you launch your first video campaign, determine what your goals and targets are. Which metrics will you use? How do you figure out who your target audience is, and where they are? Video marketing online gives you more data about your audience the more you do it. Will you do organic or paid video marketing? What topics will you cover? Will you attempt DIY or hire a pro? How do you distribute your videos? What is the value of A/B testing. Here Skilla Productions are always trying to find the right answer to these questions based on the client we help. What do you need help with the most? Connect with us: www.skillaproductions/business

1. Video
marketing,
huh?

2. Video marketers raise
awareness, create
engagement,
and drive sales.
That's digital and
content marketing.
BY USING
VIDEO...

3. Video marketing
stats all say
video is
the future.

4. By 2022, online videos
will account for 82% of
all Internet traffic -
that's 15 times
what it was in 2017
(Cisco)
82%

5. The average person
remembers 95% of a
message when they see
it on video, but only 10%
when they read it
(Insivia)
95%

6. A whopping 83% of
video marketers say
video helps increase
page views (Wyzowl)
83%

7. YOUR CUSTOMERS EXPECT IT!
Since video
marketing is so
common, it's a
must-have know-
how for
marketers.

8. From awareness at the top,
to consideration in the
middle, to conversion at the
bottom, video works.

9. DETERMINE YOUR GOALS AND
TARGETS.
WHICH METRICS WILL YOU USE?
Before you
launch your
first video
campaign

10. 01
02
03
If your goal
is
awareness,
set targets
for brand
discovery,
not sales.
3-SECOND VIEWS
DURATION
VIEW COUNT

11. Make content that
shows you're an
expert in your field if
you want
consideration and
interest. Track click-
through rates, then
view length.
CLICK-
THROUGH
RATES
VIEW LENGTH

12. Click-through rates are another metric
to watch. If people click but don't buy,
there's a disconnect between your
marketing and your product.
If you want
conversions and sales,
highlight the unique
selling points.
Conversion videos
are all about
sales.

13. Let's figure out
who your
target audience
is, and where
they are.

14. Who's your
'ideal' customer?
That's the kind
of person who'll
get the most out
of your product.

15. Think about
the problem
you solve.
Think of the
sub-group that is
willing to pay to
solve it.

16. Video marketing
online gives you
more data about
your audience the
more you do it.

17. You can do
organic and
paid video
marketing.

18. You'll create these videos with your
existing audience in mind, and they'll
be conversion or consideration videos.
You share organic
content (unpaid) with
the aim of engaging
your followers.

19. You pay for video ads
on Facebook,
Instagram, and
YouTube.

20. You can use paid ads
for awareness,
consideration, and
conversion.

21. Topics for
videos
WHAT MAKES A GOOD VIDEO TOPIC?

22. What kind of
videos do your
personas like?

23. Get video ideas from
SEO keywords
See what your
competitors are
saying

24. Visit
www.skillaproductions.com
Why you
should
hire a pro

25. Research says video
marketing gets brands
88% return on
investment.
88%

26. PROFESSIONAL
GEAR
A pro video company already has thousands of
dollars invested in lighting, audio, and camera gear,
so you know you're getting a good video. They also
invested in editing and post-production.

27. MANAGE ALL
STAGES
(pre-production, production, post-production):
things like scripting and talent searching before
production, lighting and filming during production,
then editing and coloring after.

28. Professional
videos are
expensive. But
when you see the
ROI, isn't it worth
it to spend money
on video
production?

29. Distribution is the
key to getting
your videos seen.
How you upload is
just as important
as what you
upload.

30. Let's start with the
video on your site. Home
pages with videos
convert 80% better.
80%

31. SEO plays a big part in where
you host your videos. For your
videos to appear in Google
searches for your website
(and brand), you've really
only got one choice:
YouTube.

32. (HINT: THEY'RE OWNED
BY THE SAME
COMPANY).
There are 80% of
videos on YouTube
listed in Google's
search results.

33. Performance
tracking

34. If you want your video
marketing to improve,
you've got to experiment
with new content and
track its performance.
It's all about knowing
what's working
(and what isn't).

35. How to do
A/B testing

36. A/B testing is when you
show two videos to similar
audiences. Find out which
video (or title or thumbnail
or description) is best for
reaching your marketing
goals.

37. THANKS FOR TUNING IN!
visit www.skillaproductions.com