Are you frequently interviewed? What do you find most challenging about answering questions about yourself and your business? Skilla Productions' video work with clients is often based on interviews since a good interview will bring out the best in the subjects and make them sound unique in a way that feels personal. Creating video content that feels personal and uncanned is the best way to connect with your audience and start a conversation. Though interviews are not always easy for the director as well as the talent (or the individual being interviewed). The checklist we follow for every interview allows us to be effective and always come up with content that clients are excited to share. We thought to share it with you! Tell us if there’s anything else you find helpful when answering interview questions. Connect with us: www.skillaproductions/business

1. INTERVIEWING GUIDELINES
AT SKILLA PRODUCTIONS
H O W W E C R E A T E V I D E O C O N T E N T T H A T F E E L S P E R S O N A L A N D U N C A N N E D .

2. S K I L L A S C H O O L 2 0 2 1
INTERVIEWS NEED A
BREAKTHROUGH MOMENT.
You don't want to sit for 45 minutes and
not come out with any new insights
about yourself and your business.
Our interviews are always about
revealing something new about the
subject and their business.

3. S K I L L A S C H O O L 2 0 2 1
EVERY TIME, WE PREPARE.
We find interviews our subjects
already did so we know their
strengths and weaknesses.
Else, we have a deep dive with them a
few days before we interview them.

4. S K I L L A S C H O O L 2 0 2 1
WE SIMPLY SHUT
UP.
At all costs, we don't step on your
answer.
When we give our subjects room to
breathe, we get more unexpected
stuff that makes the video more
entertaining.

5. S K I L L A S C H O O L 2 0 2 1
LOCATION, LOCATION,
LOCATION.
We make sure the location is noise-
free.
To reflect the topic, we add
something interesting in the
background.

6. S K I L L A S C H O O L 2 0 2 1
'YES' AND 'NO' DON'T
WORK FOR US.
Our subjects are always inspired to
open up and tell a story when we ask
questions that demand a complete
answer.

7. S K I L L A S C H O O L 2 0 2 1
CAMERAS STAY ON A BIT
AFTER THE INTERVIEW.
Often, our best footage comes after
the interview when the pressure is off
and the conversation is more relaxed.
After an emotional and tense
interview, we like capturing the
subject calming down.

8. S K I L L A S C H O O L 2 0 2 1
We're friendly and
approachable, and we have
some go-to questions to
break the ice and start off
any interview with a laugh.
OUR SUBJECT FEELS
AT EASE WITH US.