cuostomer perception

1. 1 EXECUTIVE SUMMARY Thisiprojecticonsistitheidetailsiofi“AistudyioniCustomeriPerceptioniTowardsiMymul.i”.i TheiprojectireportiattemptsiaidetailsiexaminationiofitheiCustomeriPerception.iThisiproje ctireportitriesitoiexplainitheiCustomeriPerception. Researchidesigniusediinithisistudy.iTheimethodologyiinvolvedicollectingiprimaryidataiusi ngiquestionnaireiwhichiwasipresenteditoicustomersiofitheiMymulialsoiusedisecondaryidat a.Furthermore,iailiteratureireviewiwasiundertakeniwhileiaicloseianalyticaliexaminationiofi theivariousiconceptsibeingiusediinitheiresearchiwasialsoidone.iTheiliteratureiprovideditheit heoreticalibaseitoiwhichitheistudyiwasiableitoilinkitheicollectediinformationifromitheiempi ricalipartiobtainedibyimeansiofitheiquestionnaires.i Theisourceiforitheiliteratureireviewiconsistediofibooks,ijournals,iandiinternetiandinewspap eriarticles.iTheiquestionnaireihadibeeniencloseiinitheireport.iTheiquestionnaireifori50icust omersihadicollected. TheiidealisolutioniwouldibeitoiincreaseitheiperceptioniofitheicustomeriofiMymu.iAsiaires ultiandiemanatingifromitheifindingsiainumberiofirecommendationiwereiformulatediandi directeditoitheiIndustryiasiaiwhole.i

2. 2 CHAPTER 1 INTRODUCTION

3. 3 1.1iINTRODUCTION Customeriareitheikingiandiwithoutisatisfactionicustomeriperceptioniitiisiaimarketingicon ceptithatiencompassesiaicustomersiimpressioniawarenessiaboutiaicompanyioriitsioffering icustomeriperceptioniisitypicallyiiaffectedibyiadvertising ,veviewes,public, relations, social media, personal experiences and other channels Customer perception refers to the method by that a client choose organizes and interprets info stimuli input to creat a meaningfullpiture of the perception. Theimanneriofianalyzingiclientiperceptioniweiwilliclearlyiunderstoodiwhatiquantityiaifir mitreatsiitsiclient.iwhat'sitheistandardiofitheiriproductiisiiticapableitoiserveitheidynamici desiresi{oficlients|oficonsumers|ofishoppers}iwhat'sigoingitoibeitheirifutureiiniwhatiman neritheyihaveitoipromotingichangesiwithinitheinewiproductioficustomeriperception. TITALiOFiTHEiSTUDY “AiStudyioniperceptionioficustomeriaboutinewiproductiofiMYMUL”i 1.2 OBJECTIVES OF THE STUDY .  Increaseitheistandardiofitheimerchandise.i  Toiofferihigheriservicesitoitheishoppers.  Producer’siqualitativeiandiqualitativeiproduct.  Toiapprehendicustomersiwouldilikeiandiwands.  ToirecommenditheiclientisatisfactioniachivedibyitheiMYMUL.  Toianalysesiandicompareitheivariousibrandsiofferediwithinitheimarket. 1.3 SCOPE OF THE STUDY Theiaimi{ofipromoting|ofiselling|ofipromoting}imanageriisitoiformiperceptionitargeticlien tidesiresiandineedsiprojectiaimiisitoiproduceitruthfuliinfoitoiMYMULiregardingitheiclienti ofiperceptioniwithinitheinewproductithisistudyicanialteritheorporateitoiachieveiinsightonit heiareasiwhereverit'sitoiformienhancementsithusibecauseiitiincreasetsisalesimarketingshar eiandiclientiacceptance Asitheistudyihelpsiiniknowingitheiextentiofiperceptioniclientiandisoiit'diusefuliforitheiman agementiiniobtainingitheiclcusiforidevelopinginewiproductioptionsidynamiciratesipacking etc………

4. 4 1.4 WOULD LIKE FOR THE STUDY Managementihasitoiapprehendi{theiclients|theipurchasers|theishoppers}ipreferenceiinfoiisi orderitoirequireisoundichoicesisurveysioniclientipreferenceiwilliofferifavorableioriunfavor ableiresultihowevericonveyanceiainembersiofiadvantagesitoimanagementiaistudyioniclient iperfectioniofitheiorganizationiandibehavioriofitheiclientitheistudyiofiperceptioniindicatesit heiexpectationsiofitheicustomeri.customeriperceptionihelpsitoiknowitheiloyaltyiofitheiclie ntitowardsitheimerchandisei.theimanagementifindsiaidoableithanksitoifulfillitheiexpectatio nioficlientiandiattractsinewiproductinewiclienti.i 1.5 LITERATURE RESVIEW • Aakeri- 2000iassesithaticompleteiawarenessiplaysianiimportantiroleiiniclientiperceptioniparticularl yionceitheirishoppingiforipatterniisn'tioutlinedi.brandedithingsiprovidesitheisensationiofifa miliarityiparticularlyiisilowiinvolvementiproductiexampleisoapsi • NandagopalaiandiChinnaijan- 2003ieoncludeithatitheifabricatedifromipurchaseiofiproductiadditionallyieffectingishoppin giforipatternitheniperceptionioficlient. • VanniarajaniandiKubendran- 2005idescribeithaticlientiandiusageiofianyiproductimayibeimodifiediasiairesultiofiamendm entiwithinitheiproportioniofifinancialigainispentioniconsumptionishutiini.theicrbaniclientila rgelyilikeibrandediproductiasicompareditoiruraliclient. 1.6 ANALISYS METHODOLOGY Theisuccessiofianalysisistudyidependsionitheimethodologyiadoptediforitheistudyimethodol ogyimeansithatitheianalysisiofitheiprinciplesioriprocedureiofiinquiryiduringiaispecificiasiai resultiofitheiscienceiofiwaysiemployedibyitheiresearchesitoigatherianalyzeiandigiftitheidat a.Methodologyinotisolelyigroupingiinfoihoweveriadditionallyireinvigoratedithroughitheifi rstiandisecondaryiinformationiinterviewingiclientiandidiscussioniwithitheipersonnelresear chingipastirecordsi,filesiofitheiorganizationijournalsibook.

5. 5 1.7 ANALISYS STYLE Theistudyireliesionieachiprimaryiinformationiandisecondaryiinformationi.theiprimaryiinfo rmationihasibeenicollectedithroughiformiandiseveraliotheristructurediandunstructurediinte rviewsiwereiconducteditoielicitiquickihandiinfoiwithitheithemiorianalysisworkibutSeconda ryiinformationiisicollectedifromivariedisourcesilikeijournali,books,manualsiandiinformatio llectedieachifromiprimaryiandisecondaryisourcesihasibeenunderstoodiofistasticalidevices. SAMPLEiDESIGN/TECHNIGUE Inithisistudyiusesistratifiedisamplingitechniqueihasibeeniutilized. DATAiassortment 1.8iPRIMARYiINFIRMATION Theistudyiwasimetedioutiiniyaraganahallii,ivillagei,Mysuruieachiqualitativeiandiquantitati veiinformationiwasihelpfuliforidecodingitheifindings,iprimaryiinformationsupplyiwasihelp fulitypicallyifriimplementationiofiknowledgeiforivariediprogramsiandiforisensibleiusage.q uestionnaireiwasireadyithatiembodyieachiopeni–endediandishuti– endediquestioni.questionnaireiwasadministratediinipersonithesampleisizeiofioneihundredir andomiwasichoseniforisurveyiuseistraightforward|ofistraightforward|ofieasy}iappliedimat hematicsitechniqueilikeisimpleitabulationiwasiusedianalyzingiinformationithatiwastabulat ediandiclassified.iWheneverinecessaryiinformationiisimadeiinigraphsianalyticalitakeiailoo katiutilizediwereifounditerriblyihelpfuliinimplementingiresults.itheicompleteifindingiwerei recordediandirevived. 1.9iSECONDARYiINFIRMATION Secondaryiinformationisupplyiwasiusediforiobtainingiinfoioniclientisatisfactionithatiintern alirecordsilikei–books,journaliandiannualireportiwereiused.

6. 6 CHAPTER 2 INDUSTRY PROFILE AND COMPANY PROFILE

7. 7 INDUSTARY PROFILE 2.1 TRENDY RECORDS OF MILK AND MILK INDUSTARY Theiprogressiofimankindiiandicivilizationihas,iiniviewithatihistoryibegani,beenicloselyial ikeitogetheriwithihisiweightilossiplani.iEveninowadaysitheimainicountryiandicountriesia bleitoiturningiintoisturdyiareitheionesi,thaticaniacquireimealsiiniabundanceiforitheirihum anibeings Itihasisaidithaticowiisigadgetithaticonvertirawisubstancesi(plantsi)iinifoodiiniaiexceptio nallyigreeniway.iTheiapproachiviaiwhichilivestockiareicontrollediiniorderitiiproduction iofimilkicanibeidoneiinilotsiofiapproachesi.soiasitoibeimostiaisuccess,idairymanioritheio nesideliberatingicomingiintoitheicommercialienterpriseioughtitoicautiouslyisurveyitoipr oduceibelowinearbyisituations Milkimayibeidefinediasitheiwholei,sparklingi,clean,ilactealisecretioniobtainedibyitheifini shedimilkingiofi1iareimoreihealthyimilki(milkigiving)animalsi.it'similesianialmostianiide aimealsi.ievenithoughimilkiisiusuallyiconceptiasiaibeveragei,it'similesinature’simaximum ialmostibestifoodiandicarriesigreateriactualisolidsithanimayialsoisoicalledistableifoodsi,m ainlyigreensi.imilkiisitheimostieffectiveimealsi,whichiisidesignedibyitheinatureisolelyiasi mealsi.Itiservesiasitheimuseiofiasiadequateidiedi.Iticomponentsibodybuildingiiproteini,ib oneiformingimaterialsiandifitnessigivingivitaminsiandifurnishesielectricityigivingilactose iandimilkifati.isomeiofitheseipropertiesimakeimilkiessentialiforipregnantiimomsi,growin gikidsi,adolescentsigrownup’siinvalidsi,convalescentsiandiproteinsialikei.ianiadequateico nsumptioniofimilkianiaccurateidietingideficienciesiforitheimajorityitoihaveisturdyiandiw holesomeiouribodiesi.itiisiaiscrumptiousiandiappetizingifoodiforialliagesiasiwelliasibeing ihealthful. Milkiisiclearlyicrucialiforitheiwelfareiofitheihumaniracei,itheicowihasibeenirightlyireferr editoiasi“theimotheriofifosteriofihumanirace”iandisheiisilocatediinimostiofitheicivilizedi ofitheiarena.

8. 8 2.2 STARTING PLACE OF THE ENTERPRISE iiiiiiiiiiiiTheigroupi“marketimilk”irefersitoifluidientireimilkithatiisiboughtitoiindividuali commonlyiforidirecticonsumptionsi,asiaimajoricompanyi,itheimarketplaceimilkiindustry iisioficomparativelyilatestifoundationieveniinievolvedidiaryiinternationalilocationsisuchi asialthoughihistoricaliwrittenireportirecordimilkiasianiimportantifood,iit’siprocessingian didistributioniasiaiseparateiindustrialienterpriseididinotibroadeniinithoseinationsitillithei awarenessiofipopulationiinitheicitiesireachediaihighileveliwithinitheimiddleiofithei19thi century. IniIndiaidairyingihasibeenipracticediasiiairuralicottageiindustryiforitheireasonithatifarifl ungiibeyondi.Semiiindustrialidairyingicommencediwithiestablishmentiofiinavyidairyifar msiandico- operativeimilkiunionsiatisomeipointiofitheicountryitowardsitheiquitiofnineteenthicentur yi,buti,marketplaceimilkigenerationicanibeiconsidereditoihaveistartedioutiini1965,iwithi theifunctioningiofitheiprimaryidairyiofiAareyimilkicolonyiandimilkiproductiini1956iwit hitheiestablishediorderiofiMYMUL. Inievolvediiboldicountriesiwhichiincludesiamerica,itheiyri1850iisiseeniasitheidividingia mongifromiandifactory- scaleiproducti.numerousimanufacturingfacilityimakecontributiontoithisvariationiinithose imatter 2.3 INTRODUCTION Mysore Milk Union constrained (MYMUL) is a co-operative Milk Union completely owned and controlled by means of milk production unit in Mysore and Chamrajanagar districts of Karnataka kingdom. on the grounds in 1987, the union is constantly working hard to further the dairy improvement and advertising and marketing activities in its milk shed vicinity. 2.4 IMPORTANCE OF MILK: Milkiisinature’sibestimealsiforiinfantsiandidevelopingiyoungsters.iTheiimportanceiofimi lkiiniouriweightilossiprogramihasibeenidiagnosedionitheigroundsithatiVediciinstances,ia ndiallicutting-edgeiresearchihasisimplestisupportediandireinforcedithisiview.iInitruth,ii

9. 9 Milkiisinowiconsideredinowinotihandiestipropeributiessentialifromitheitimeitheichildiisi born.iTheiinfantiisirecommendeditoibeibreast- fediuntiliitiisiweanediandithereaftegivenisimilardomesticatedimammal’similkitillisheiori heireachesi12iyearsiofiage. Milkiisianialmostiidealifood.iItihasihighinutritiveiprice.iIticomponentsibodyiconstructing iproteins,ibone-formingimineralsiandihealth-givinginutrientsiandifurnishesielectricity- givingilactoseiandimilkifat.xceptiofferingicertainiessentialifattyiacids,iitiincludesitheinutr ientsithatiareiinianieasilyiinidigestioniandiiniassailableishape.iailotiofitheseihomesimakei milkianiimportantifoodiforipregnantimothers,igrowingiyoungsters,iyoungsters,iadults,iinv alids,iconvalescentsiandipatientsialike. TheinationaliInstituteiofinutritionihasiadvocatediatitheiveryileastithreeihundredigieveryi dayiintakeiofimilkiforiyoungstersibetweeni1-3iyearsiofiageiandi250gifortheionesamong 10-12iyears,I Ifithey'reivegetarian,iandi250igiandi200igiforitheisameiageigroupsiofinon- vegetarianichildren.iIniouriunitedistates,imaximumisuchiadultsiconsumeimilkimostieffe ctiveiasiwhitenersiforiteaiandiespresso,isomeidahiioributtermilk

10. 10 assessment OF INDIAN DAIRY enterprise Milk production is vital in India, as milk is one of the predominant resources of protein and calcium for a large vegetarian populace. Dairying offers a livelihood for more than 72 million Indian farmers in addition to a further earnings for a massive variety of rural families. it's also a way for girls to take part inside the economic activities within the rural regions. In 1999 India became the largest manufacturer of milk by and large due to the efforts of the co-operative movement initiated by means of the country wide Dairy improvement Board (NDDB). presently, there are 70,000 villages’ co-operative societies that is spread over 200 districts of 22 states. every nation has their separate co-operative dairy federations and each district have their very own district milk producers union. total farm animals populace in India stood 313 million on October 2000, which counts as the most important populace of livestock in the world. maximum of the livestock here are milk cows and milk buffaloes. The milk manufacturing in India bills for extra than

11. 11 Indian dairy enterprise is expanding in an wonderful pace with a variety of opportunities beforehand. today India is one of the top maximum milk producing kingdom with least cost. So, it has got an advantage of its low fee and excessive milk production inside the us of a. besides that, the city marketplace for milk and milk products is rising at whooping 33% per annum. 2.5iINDUSTRIALiBACKGROUND Dairyingiprioritoioperationiflood:iTheiearliestiattemptsiofidairyidevelopmenticanibeitrac edibackitoiBritishirule,iwhenitheiDefenceiDepartmentiestablishedimilitaryidairyifarmsito iensureitheisupplyiofimilkiandibutteritoitheicolonialiarmy.iTheifirstiofitheseifarmsiwasis etiupiiniAllahabadiini1913;isubsequentifacilitiesiwereiestablishediatiBangalore,iOotacam undiandiKarnal.iTheseifarmsiwereiwellimaintained.iAsianimalsiwereirearediunderifarmic onditions,isomeiherdiimprovementiwasimadeiusingiartificialiinsemination.iThisiapproach ididinotihaveianyiimpactionitheisupplyiofimilkitoiurbaniconsumers,iwhichiwasiofimajori concernitoicivilianiauthoritiesibutilessiimportantitoitheimilitary.iiWithitheigrowthiofithep opulationiiniurbaniareas,iconsumersihaditoidependionimilkivendorsiwhoikepticattleiinith eseiareasiandisoldimilk,ioftenidoor-to- door.iAsiairesultiseveralicattleishedsicameiintoiexistenceiinidifferenticities. Toisomeiextent,itheiSecondiWorldiWarigaveiimpetusitoiprivateidairiesiwithimodestlyim odernizediprocessingifacilities.iInitheicitiesilikeiBombay,iCalcutta,iMadras,iandiDelhiian diinisomeilargeitownships,iprocessedimilk,itableibutteriandiicecreamiwereiavailable. iPolson’s,iKelventersianditheiExpressiDairyiwereisomeiofitheipioneeriurbaniprocessingi dairies.iTheseidairiesiwereinoticoncernediwithiimprovingitheibreediofimilkianimalsibuti wereicontentiwithicontractingimilkisuppliesithroughimiddlemenioritheiriownistaff.iMilki producersiasiwelliasiconsumersiwereiexploiteditoiailargeiextent.iDespiteimodernizedipro cessingifacilities,idairyingiremainediunorganized.i WithitheiinitiationiofiIndia’sifirstifive- yeariplaniini1951,modernisationiofitheidairyindustryibecameiapriorityiofitheigovernment .iTheigoaliwasitoiprovideihygienicimilkitoitheicountry’sigrowingiurbanipopulation.iInitia ligovernmentiactioniinithisiregardiconsistediofiorganizingi“milkischemes”iinilargeicities. iToistimulateimilkiproduction,itheigovernmentiimplementeditheiIntegratediCattleiDevelo

12. 12 pmentiProjecti(ICDP)ianditheiKeyiVillageiSchemei(KVS),iamongiotherisimilariprogram mes.iInitheiabsenceiofiaistableiandiremunerativeimarketiforimilkiproducers,ihowever,imi lkiproductioniremainedimoreiorilessistagnant.i Duringithei1960s,ivariousistateigovernmentsitriedioutidifferentistrategiesitoidevelopidair ying,iincludingiestablishingidairiesirunibyitheiriownidepartments,isettingiupicattleicoloni esiiniurbaniareasiandiorganizingimilkischemes.iAlmostiinvariably,idairyiprocessingiplant siwereibuiltiinicitiesiratherithaniinitheimilkishedsiwhereimilkiwasiproduced.iThisiurbani orientationitoimilkiproductionileditoitheiestablishmentioficattleicoloniesiiniBombay,iCal cuttaiandimadras.iTheseigovernmentiprojectsihadiextremeidifficultiesiiniorganizingirural iMilkiprocurementiandirunningimilkischemesieconomically,iyetinoneiconcentratedionicr eatingianiorganizedisystemiforiprocurementiofimilk,iwhichiwasileftitoicontractorsiandim iddlemen.iMilk’siperishableinatureiandirelativeiscarcityigaveitheimilkivendorsileverage,I whichitheyiuseditoiconsiderableiadvantage.iThisileftigovernment- runidairyiplantsitoiuseilargeiquantitiesiofirelativelyicheap,icommerciallyiimportedimilkip owder. AllitheseifactorsicombinedileftiIndianidairyingiiniaimostiunsatisfactoryilow- leveliequilibrium.iTheiestablishmentiandiprevalenceioficattleicoloniesiemergediasiaicurs eiforidairyingiinitheiruralihinterlandiasiitiresultediiniaimajorigeneticidrainionitheiruralimi lkianimalipopulation,iwhichiwouldineveribeireplaced.iCityidairyicoloniesialsoicontribute ditoienvironmentalidegradation,iwhileitheiruraliproducerisawilittleireasonitoiincreaseipro duction. 2.6iOPERATIONiFOOD:iTheistrategyiforiorganizedidairyidevelopmentiiniIndiaiwasia ctuallyiconceivediinitheilatei1960s,iwithiniaifewiyearsiafteritheiNationaliDairyiDevelop mentiBoardi(NDDB)iwasifoundediini1965.iItirestedionitheiOperationiFloodiprogramme, I whichiwasiconceivedibyitheiNDDBiandiendorsedibyitheigovernment.iOperationiFloodiis iaiuniqueiapproachitoidairyidevelopment.iDuringithei1970s,idairyicommodityisurplusesi wereibuildingiupiiniEurope.iTheichairmaniofiNDDBisawithoseisurplusesiasibothiaithreat iandianiopportunity.iTheithreatiwasimassiveiexportsiofilow- costidairyiproductsitoiIndia,iwhichihadiitioccurred,iwouldihaveitolditheideath- knelliforiIndia’sistaggeringidairyiindustry.iTheilargeiquantitiesithatiIndiaiwasialreadyiim

13. 13 portingidomesticimarketsitoitheipointiwhereidairyingiwasinotiviable.iTheiopportunity,ion itheiotherihand,iwasibuiltiintoitheiOperationiFloodistrategy.iDesignedibasicallyiasiaimar ketingiproject,iOperationiFloodirecognizeditheipotentialiofitheiEuropeanisurplusesiasiani investmentiinitheimodernizationiofiIndia’sidairyiindustry.iWithitheiassistanceiofitheiWor ldiFoodiProgramme,ifoodiaidiinitheiformiofimilkipowderiandibutterioiliwasiobtainedifro mitheicountriesiofitheiEuropeaniEconomiciCommunityi(EEC)itoifinanceitheiprogramme. OperationiFloodiisiaiprogrammeidesigneditoidevelopidairyingibyireplicatingitheiAniandi Modeliforidairyidevelopment,iwhichihasistooditheitestiofitimeiforialmostihalfiiaicentury. iTheifirstiphaseiofiOperationiFloodiwasilaunchediini1970ifollowingianiagreementiwithit heiWorldiFoodiProgramme,iwhichiundertookitoiprovideiasiaidi126000itonnesiofiskimim ilkipowderiandi42000itonnesiofibutterioilitoifinanceitheiprogramme.Theiprogrammeiinv olvediorganizingidairyico- operativesiatitheivillageilevel;icreatingitheiphysicaliandiinstitutionaliinfrastructureiforimi lkiprocurement,iprocessing,imarketingiandiproductionienhancementiservicesiatitheiunion ilevel;iandiestablishingidairiesiiniIndia’simajorimetropolitanicentres.iTheimainithrustiwa sitoisetiupidairyico- operativesiiniIndia’sibestimilkisheds,ilinkingithemiwithitheifourimainicitiesiofiBombay,i Calcutta,iDelhiiandiMadras,iiniwhichiaicommandingishareiofitheimilkimarketiwasitoibei captured.iIniachievingithatigoal,itheifirstiphaseiofiOperationiFloodilaiditheifoundationifo riIndia’simodernidairyiindustry,ianiindustryithatiwouldiultimatelyimeetitheicountry’sinee diforimilkiandimilkiproducts.i iTheisecondiphaseiofitheiprogrammeiwasiimplementedibetweeni1981iandi1985.iDesigne ditoibuildionitheifoundationilaidiinitheifirstiphase,iitiintegrateditheiIndianiDairyiAssociat ion- assistedidairyidevelopmentiprojectsibeingiimplementediinisomeiIndianistatesiintoitheiov eralliprogramme. TheicurrentithirdiphaseiofiOperationiFloodiaimsiatiensuringithatitheico- operativeiinstitutionsibecomeiself- sustaining.iTheiprogrammeienvisagesisubstantialiexpansioniofitheidairyiprocessingiandit heimarketingifacilities;ianiextendedimilkiprocurementiinfrastructure;iincreasedioutreachi ofiproductionienhancementiactivitiesiandiprofessionalizationiofimanagementiinitheidairy iinstitutions.i

14. 14 i2.7iNATIONALiDAIRYiDEVELOPMENTiBOARD(NDDB) NationaliDairyiDevelopmentiBoardiwasiestablishediini1965iunderitheiSocietiesiRegistrat ioniAct,itheiCharitableiTrustiActianditheiPubliciTrustiAct,itoifillitheivacuumiofinational- leveliorganizationitoireplicateiAniandiModelidairyico- operativesithroughoutitheicountryianditoimakeiavailableimultidisciplinary,iprofessionalid airyiexpertiseitoidairiesiinitheipubliciandico- operativeisectors.iDuringiitsiinitialistages,iNDDBiwasiassistedifinanciallyibyitheiGovern mentiofiIndia,itheiDanishiGovernmentiandibyiAMUL.iItialsoireceivediaidifromitheiUnit ediNationsiChildren’siFundi(UNICEF)iinitheiformiofiteachingimaterialiandiequipment.ii iiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiii iiii Ini1969,iwhenitheiGovernmentiofiIndiaiapproveditheiOperationiFloodiprogrammeiandiIt sifinancingithroughitheimonetizationiofiWorldiFoodiProgramme- giftedicommodities,iitiwasifoundithatitheistatutesiunderiwhichiNDDBiwasiregisteredidid inotiprovideiforihandlingiofigovernmentifunds.iTherefore,iini1970itheigovernmentiestabl ishediaipublic- sectoricompany,itheiIndianiDairyiCorporation.iTheiIDCiwasigiveniresponsibilityiforirece ivingitheiproject’sidonatedicommodities;itestingitheiriquality;itheiristorageianditransferit oiuseridairiesiandireceivingitheidairyipayments.iThusiitiservediasifinance-cum- promotionientityiwhileitheientireiOperationiFlooditechnicalisupportiwasiprovidedibyiND DB.iToiavoidianyiduplicationiinitheiriactivitiesiorioverlapiofifunctions,itheiIDCiandiND DBiwereieventuallyimergediintoiainewlyiconstitutediNDDBibyianiActiofiParliamentipas sediiniOctoberi1987. 2.8iKARNATAKAiMILKiFEDERATION iKarnatakaiMilkiFederationi(KMF)iwasiinstitutediini1984,ibyifederatingithei13imilkiuni onsiinitheistateiandithusiformingitheistateileveliapexiorganization.iAsiaico- operativeiapexibodyiofitheistateiofiKarnataka,iitirepresentsidairyifarmers’iorganizationia ndialsoiimplementsidairyidevelopmentiactivitiesitoiachieveitheifollowingiobjectives:-

15. 15  Providesiassurediandiremunerativeimarketiforitheimilkiproducedibyitheifarmerim embers.i  Provideiqualityimilkitoiurbaniconsumers.  Toibuildivillageileveliinstitutionsiinico- operativeisectorsitoimanageitheidairyiactivities. LLLIIISSSTTT OOOFFF CCCOOO---OOOPPPEEERRRAAATTTIIIVVVEEE MMMIIILLLKKK PPPRRROOODDDUUUCCCEEERRRSSS KKKAAARRRNNNAAATTTAAAKKKAAA MMMIIILLLKKK FFFEEEDDDRRRAAATTTIIIOOONNN:::

16. 16 MYSURU DIST .CO-OPRATIVE MILK UNION LTD TN PURA ROAD, MYSURU-11 2.9 TRADING SHEET PROFIT & LOSS SHEET FOR THE YEAR EANDING 31/3/2014 PARTICULAR AMOUNT (RS) AMOUNT(RS) TRADING ACCOUNT: Sales account 74,502,44,709.07 Cost of sales Opening stock 13,635,54,786.75 Add: Purchase 57,114,78,012.63 Less: Closing stock 40,84,54,624.34 54,393,78,175.04 Add: Direct expanses 12,889,62,2884.1 19,407,6825.40 GROSS PROFIT 13,083,69,9709.5 INCOME STATEMENT: Indirect incomes 10,82,17,910.69 Indirect expanses 60,35,4206.5 Profit before tax 68,563,263.16 Less :Income tax 57,11,571.85 23,142,3799.5 NET PROFIT 14,937,93,179.05

17. 17 MYSURU DIST .CO-OPRATIVE MILK UNION LTD TN PURA ROAD , MYSURU-11 2.10 BALANCE SHEET AS ON 01.04.2013to31.3.2014 DETAIL AMOUNT AMOUNT Capital account Share capital 89,44,3991 Reserves & surplus 1,13,49,4073 20,29,38065 Loans: Unsecured loans 3,21,72,811 Secured loans 19,82,96,666 23,04,69,478 Current liabilities: Deposits 31,20,2092 Duties & taxes 15,52,61,460 Liabilities towards employee 20,91,52,682 Sundry creditors 51,83,39,864 91,39,56,097 Profit &loss account 40,21,24,631 TOTAL 17,49,48,8270 APPLICATION OF FUNDS Fixed assets 48,96,48,884 Investment 77,05,3490 Bank deposits - Shares 89,44,3991 65,61,46,365 Current assets Inventories 13,63,54,786 Deposits’ and advances 43,01,0200 Sundry debtors 49,53,85,413 Cash and bank balance 41,85,91,506 10,93,34,1905 Total 17,49,48,8270

18. 18 ORGANISATIONiPROFILE 2.11iINTRODUCTION iMYSOREiDAIRY,iaiunitiofiMysorei–iChamrajanagariDistrictiCo- OperativeimilkimanufacturersiUnionirestrainedi(MYMUL)iregisteredibeneathiKarnatakai co- operativeiactihasibeenicommissionediinithei12imonthsi1976.iit'sifaricompletelyiownedia ndicontrolledibyiwayiofiMysoreiandiChamrajanagaridistrictsiofiKarnatakaination.ii Theiphilosophyiofithisico- operativeimilkiproducer’sienterpriseiisitoigetiridiofimiddlemeniandiarrangeiinstitutionsio wnediandicontrollediwithitheiaidiofimilkiproducers,iwithitheiaidiofiusingispecialists.iach ieveieconomiesiofiscaleiofiruralimilkiproducersibyiusingimakingisureimostireturnsiandio nitheisameitimeiprovidingihealthfulimilkiatiresponsibleipriceitoiurbanipurchasers.iultima tely,itheicomplicatedicommunityiofico- operativeiorganizationishouldiconstructiaistrongibridgeibetweenihundredsiofiruraliproduc ersiandithousandsiandithousandsioficityipurchasersiandiattainiaisocio- monetaryirevolutioniwithinitheivillageinetwork. 2.12iHISTORICALiPASTiANDiINCEPTIONiOFiTHEiCOMPANY underitheiworldifinancialiinstitutioniaidediKarnatakaiDairyidevelopmentiprojects,itheiact ivitiesioniDairyidevelopmentihadibeenitakeniupiwithinitheiyeari1975.iiTheiMysoreiCoop iMilkimanufacturersiSocietiesiUnioniLtdibecameiestablishedioni23.eleven.1976,ihavingit heijurisdictioniprolongeditoitheientireiMysoreiDistrictiandi5iTaluksiofiMandyaiDistrict.ii TheiUnioniundertookitheipaintingsiofiorganisationiofiMilkiCo- operativesiini‘AMULisample’iwithitheiprimaryigoaliofisocio- monetaryireformationiofitheifarmersiwithinitheiruraliregionsithroughiDairyingiasiprincip alisubsidiaryioccupation. LateritheiUnionichangediintoibifurcatediintoiMysoreiandiMandyaiDistrictiCo- OperativeiMilkiproducersiSocietiesiUnioniLtdifromitheidatei01.04.1987.iiConsequentitoi theibifurcationiofiMysoreiDistrictiintoiMysoreiandiChamrajanagariDistricts,ithisiUnionii

19. 19 sirenamediasiMysoreiUniti– iChamrajanagariUnitiDistrictiCoopiMilkiproducersiSocietiesiUnioniLtd. 2.13iFOREMOSTiFUNCTIONSiOFiTHISiUNION: • FirstiaidifacilityiatitheiSocietyistage. •iiiiiiiiiiEmergencyivisitsitoitreatitheianimalsioniainominalirateitoibeiaccumulated. • goibreedingifacilityithruisyntheticiInseminationiprovider. • supplyiofibalancedicattleiFeeditoitheifarmersiofitheiCoopiSocietiesiatibackedifees . • Technicaliguidanceiandideliveriofirootislips/seedsiforiFoddericultivation.iii • effectiveisupervision/extensioniservicesiviaisubjectiexecutivesiofitheiUnion. • intensiveiCo- OperativeitrainingiprogrammesitoitheiladiesimembersiofitheiDairyiiiiiiiiiCoopiSocietiesi viaCoopidevelopmentiProgramme. MysoreiDairyiwithitheicapacityiofi10iTLPDibecameistartediwithinitheiyeari1965iundern eathitheicontroliofitheidepartmentiofiAnimaliHusbandryiandiVeterinaryiofferingsiofiKar natakaistate,iwhichichangediintoitransferreditoiKarnatakaiDairyiimprovementicompanyii nsideithei12imonthsi1974.iiTheiabilityiturnediintoiexpandeditoi60iTLPDiini1980ianditra nsferreditoitheiKarnatakaiMilkiFederationiini1984.iTheicapabilityiturnediintoiimprovedit oioneihundrediTLPDibelowitheiOperationiFloodiIIiandifurtheriimproveditoi150iTLPDiu nderneathiOFiIIIiProgramme.iiAsiperitheigovernmentipolicyitheiDairyiandiitsiChillingiC entresihaveibeenihandedioveritoiMYMULioni01.06.1987

20. 20 VISIONiANDiTASK VISION: TheiimaginativeiandiprescientiofiMYMULiisitoiprovideipleasantimilkimerchandiseitoith eipurchasersiandicomeitoibeioneiofitheitopimilkiunioniofitheico- operativeidairyienterpriseiinitheiui.si.ai.. TASK:I MYMULiisidedicateditoiofferimostipossibleirateiforitheimilkifurnishedibyiusingiitsicontr ibutorsiandiofferivitaliinputsitoidecorateimilkimanufacturingieveniasiensuringimonetaryi viabilityiofitheiunion.i BESTiCOVERAGE: MYMULiisidedicateditoiproducer’siwelfareiviaiclientsidelightiwithitheiaidiofiadoptingin on-stopiimprovementiandiensureipureiandihygienicimilkiandimilkimerchandise. VALUES: • Honesty • discipline • pleasant • feeicontrol • Co-operation • teamispirit • providerireason

21. 21 2.14iGOALSiOFiMYMUL: Toiofferiaiguaranteediremunerativeimilkimarketplaceisphericalitheiyriforiallitheiii iiimarketableisurplusiofimemberimanufacturersiinitheirivillages. youipurchasedimilk,imanneriintoitrueifineimilk/milkiproductsiandimarketiitimaxi mumeconomicallyandcorrectlyitoiprovideimostiusualiinternet- returnsitoitheimanufacturersiandistandardrideitoitheicustomers. Toiprovideiimportantitechnicaliinputsiandiofferingsitoitheimanufacturersiatitheiri door- stepsiinianieconomiciandigreeniwayiandiadditionallyiiniaimannerimaximumiappropriatei toithem. Toiconstructivillageistageiestablishmentsico- operativeiregionitoimanipulateitheidairyiactivities.i iniorderitoifulfilitheseigoals,itheiunioniisiconstantlyiengagediinirunningicloseritoiimprov ementsiofibusinessiiniadditionitoitheiwelfareiofitheimanufacturers.iThisihasileditoimorei performanceionibusinessiiniadditionitoiiniinstitutionalifronts. 2.15 MYSOREIDAIRY,ICOMPLICATEDIINFORMATIONIATIAILOOK. ipopular placeiofitheiDairy :ii45iacresiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiii managingipotential :ithree,i74,000iLPDiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiii expectedicostioficonstructingiiiii :i2.89croresiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiii varietyiofipersonnel :i280iiiiiiiiiiiiiiiiiiiiiiiiiiiiii

22. 22 MILKIPROCUREMENT iDairyico-operativeisocietiesifunctioning :i1565 Dairyisocietiesiregistered :i1565 Procurementiroutes :iseventyione Chillingicentres :ithree Districtsiprotected :i2 Taluksiprotected :ieleven Villagesiprotected :ii2005 MILKIDISTRIBUTIONS Distributioniroutes :iseventyifiveiiii Districtsiprotected :ii2 sellingiagentsiiniurban :i510 sellingimarketersiinirural :i570 Milkiparlours :i92 I 2.16 LOCATIONIOFIOPERATION iMYMULinowinotionlyioperatesiiniMysoreidistricts,ihowever,iadditionallyioperatesiinis omeielementsiofiChamrajanagariDistrict.iItioperatesi502idistributionicentres,iconcerningi alliofitheimarketersiexcept,ithereiarei2imilkiparlourimaintainedibyimeansiofitheidairy.i

23. 23 THEIVICINITYIOFIOPERATIONIISIASIBELOW: VALUES: • Honesty • discipline • pleasant • feeicontrol • Co-operation • teamispirit • providerireasonTheivicinityiofioperationiisiasibelow: I2.COMPETITIONIDATA iTheipredominanticompetitorsiofitheiMYMULiareiasifollows: >iJersey >iDodla >iArogya >iGomatha >iThirumala >iSwastika >iunfastenedimilkicompanies >ibackground 2.17iAREAiOFiOPERATION iiiiiiiiiiiiiiiiiiiiiiiiMYMULinotionlyioperatesiiniMysoreidistricts,ibut,ialsoioperatesiinisom eipartsiofiChamrajanagariDistrict.iItioperatesi502idistributionicentres,iconcerningiallithei agentsibesides,ithereiarei2imilkiparlourimaintainedibyitheidairy.i

24. 24 Theiareaiofioperationiisiasiunder: JERSEY iii*PlantiatiAndhraiPradesh iiii*SaleiiniUnioniJurisdictioni45iTLPDi(Thousandsilitreiperiday)i(100iTLPDiiniCity) iiii*M.R.P.irateiRs.i20.00iperilitres-isellerirateiRs.i22itoibasedioniquantity. iiii*Commissionirangesifromi40-70iperilitrei(goodiincentiveischeme) iiii*Qualityiperception-thickiandilongerishelfilife. iiii*Flexibleidistribution-retailers,iwholesalersiorianyoneiwillingitoisell.  MysoreiDistrictiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiMysoreiTq. iiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiTiNarasipuraiTq. iiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiNanjanaguduiTq. iiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiH.D.KoteiTq. iiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiHunsuriTq. iiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiPiriapatanaiTq. iiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiK.R.iNagariTq.  ChamrajanagariDistrictiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiChamrajanagariTq. iiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiGundlupeteiTq. iiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiKollegalaiiTq.

25. 25 iiii*Paymentsicashiandicarryioriwhileicollectingiemptyicratesionireturnitrip. iiii*Availabilityimostlyiretailioutletsiandinowicapturingiinstitutionalisalesibyianyimeans. iiii*I Vigorousiadvertisementiespeciallyiatitheipointiofipurchase. DODLA: iiiii*iPlantiatiNellore. iiiii*Availabilityiofirawimaterialiaticheaperirate. iiiii*SaleiiniunioniJurisdictioni18iTLPDi(Thousandsilitreiperidayiinicity) iiiii*M.R.PiratesiRs.i19iperilitre-iselleriratei22. iiiii*Commissionirangesifromipaisai40-50 iiiii*Qualityiperception-thickiandilongishelfilife. iiiii*Flexibleidistribution-retailersiorianyoneiwillingitoisell iiiii*Returnsiwillibeiaccepted. iiiii*Payment-icashiandicarryioriwhichicollectingiemptyionireturnitrip. iiiii*Channelimembersiareiplayingicriticaliroleiiniboostingitheisales. iiiii*Packingiisiattractiveiwithimulticolouripricingionisachets iiiii*Consumersiperceivesithatimilkiisigoodiforimakingicurds. AROGYA: iiiiiiiiiii*PlantiatiBangalore *Saleiiniunionijurisdictioni10iTLPDi(Thousandsilitreiperiday)i(25iTLPDiinicities) *MRPiRatesiRs.i18.00iperilitre. *Commissionirangesifromi60ipaisaiperilitre. *Availabilityimostlyiretailioutletsilikeibakeries.iiCondimentsiandidepartmentalistor es *Packingiisiattractiveiwithimulticolouriprintingionisachets.

26. 26 LOOSEiMILKiSALE iiiiiiiii*MarketishareiisinextitoiNandini.v iiiiiiii*LooseimilkifromiErodeiandilocalicattleirears iiiiiiii*Saleiiniunionijurisdictioni140iTLPD. iiiiiiii*MRPiRateiRs.i7.00itoiRs.12.00iperilitre. iiiiiiii*Majorityiofitheimilkiisiheavilyiadulteratediandinoiuniformiquality. iiiiiiii*Salesifromi50mliandiabove. Heritageiiiiii iiiiiii*PlantiatiBangalore iiiiiii*Saleiunionijurisdictionifromi12iTLPDi(30ilitresiTLPDi) iiiiiii*MRPiRatesiisiRSi20iperilitre iiiiiii*Moreicontentsiinifatithanianyiotherimilkicompetitors iiiiii iINFRASTRUCTURALFACILITIES

27. 27 MYMUL has better infrastructural facilities which makes their production process and Business process more easier, it consists of; MILKiPROCUREMENT iiiiii*Milkicollectionifromifarmers. iiiiii*Dairyico-operativeisociety. iiiiii*Bulkimilkiproducts. iTRANSPORTATION iiiii*Theyihaveiprocurementigroupicontractivehicles. iiiii*MilkiTankers.

28. 28 MILKiPROCESSING ii*Rawimilkireceptionidock iii*Creamiseparators iii*Milkipastures iii*Creamipastures iii*Storeditanks iiii*Electronicimilkitesteriandimilkiscan iPACKING ii iiiiiii*Milkipackingimachine iiiiiii*Curdipackingimachine iiiiiii*Lassie,imasalaimajjigeipackingimachine iiiiiii*Flavouredimilkipackingimachine iiiiiii*Gheeipackingimachine iENGINEERING ii*Reformationiequipments iii*Boileriequipment iii*Effluentitreatmentiplants iii*Electronicigeneration VIiMARKETINGi iiia.iDistributioninetwork iiiiiii*Agents iiiiiii*parlours iiiiiii*Depots iiiiiii*Franchise

29. 29 ib.iDistributioniTransport iiiiii*Trucks iiiii*iGoodsiauto iiiiii*Mobilei 2.18MILESTOME  1955: First Dairy in Karnataka at Kudagoo.  1965: Govt. Dairy, Mysore started with 10 TLPD capacities.  1974: Karnataka Dairy Development Corporation born.  1975: Primary Dairy Coop Societies commissioned.  1975: Govt. Dairies transferred to KDDC.  1976: Mysore Coop Milk Producers Societies Union started.  1980: Processing capacity of Mysore Dairy expanded to 60 TLPD.  1983: Corporate brand name ‘NANDINI’ came into effect.  1984: KDDC transformed to KMF.  1987: Bifurcation of MysoreUnion into Mysore &Mandya District Unions.  1988: Newly expanded 60 TLPD capacities CC at Chamrajanagar.  1988: Training centre, Mysore handed over to MYMUL.  1993: Cluster AI centres started in MYMUL and first time in Karnataka.  1993: IBP prepared at MYMUL for the first time in Karnataka.  1998: Kollegala Chilling Centre commissioned.  1998: 10 TL capacities Liquid Nitrogen Storage Tank erected.  1999: ‘NANDINI SALES DEPOT’ started at Chamrajanagar.  1999: Planted trees in 10 acres land under forestry.  1999: First place at national level in construction of Smokeless Ovens.

30. 30 2.19 PRODUCT PROFILE MYMUL manufactures the following products:

31. 31 MYMUL, Milk Union manufactures the following products a) STD: Standardized Milk b) FCM: Full Creamed Milk c) DTM: Double Toned Milk d) HSTD: Homogeneous Standard Milk e) Curds f) Ghee g) Peda h) Mysore pak i) Lassie j) Masala Majijge k) Flavoured Milk NANDINIiTONEDiMILK iKarnataka’siimostifavouriteimilk.iiNandiniiTonediMilk,ipureimilkicontainingi3.1%fatia ndi8.5%isolidinotifat.iAvailableiini500imliandioneilitre NANDINIiFULLiCREAMiMILK iFulliMilk;icontaini6.1%ifariandi9%isolidinotifat.iRichicreamierianditastedimilk,iIdealifo ripreparingihomemadeisweetsiandisavouries.iAvailableiini500ml. NANDINIiHOMOGENISEDiTONEDiMILK iNandiniihomogenizeditonedimilkiisipureimilk,iwhichiisihomogenizediandiPasteurizedic onsistentirightiithrough.iAvailableiini500mlipacks. iNANDINIiCURD iNandiniicurdimadeifromipureimilk,iitiisithickiandidelicious.iGivingiyouiallitheigoodnes siofihomemadeicurds.iAvailableiini200gmsiandi500gmsisachet.

32. 32 NANDINIiSTANDARDISEDiMILKi iThisimilkicontainingi4.6%ifatiandi8.5%isolidinotifat.iiAvailableiini500mlPack. NANDINIiGHEE iAitasteiofipurity,iNandiniigheeimadeifromipureibutteriitiisifreshiandipureiwithiadeliciou siflavour,ihygienicallyimanufacturediandipackediiniaispecialipackitoiremainitheigoodnes siofipureighee.iShelfilifeiofisiximonthsiofiambientitemperatures.iiAvailableiini200ml,i50 0ml,i100ml,isachetsiand15kgsitins. NANDINIiPEDA NoimatteriwhatiyouiareicelebratingiNandiniiPedaifromideliciousitreatiforitheifamilyimad eifromiPureimilk,istoreiatiroomitemperatureiapproximatelyisevenidays.iiAvailableiini50i gramsiforiPackicontainingi10ipiecesieach. NANDINIiMYSOREiPAK iFreshiandiTasty,iNandiniiMysoreiPakiisimadeifromihighiqualityiBengaligram,iNandinii Gheeiandisugarcane.iiAvailableiini250gramsiandi500grams.iiiPPicontainerishrinkipacked itoipreserveifreshness.iAdviseditoiconsumeifreshitoiienjoyiitsiexcellentitaste. SWEETiLASSIE iSterilizediflavouredimilk.iiNutritiousiandihealthyimilkiandianialliseasoniwholesomeidri nkiavailableiinidifferentiflavours. NANDINIiFLAVOUREDiMILK iSterilizediflavourediimilk.iiNutritiousiandihealthyimilkiandianialliseasoniwholesomeidri nkiavailableiini5idifferentiflavouripineapple,irose,ibadiam,ipistaiandinaturaliorange. MASALAiMAJJIGEii iiiiiItiiisialsoioneiofitheidrinksiavailableifromidairy.iiItishouldibeipreparediwithimasalaii ngredients.

33. 33 BADAMiBURFI iBadiamiburfiiisiaideliciousitreatimadeiupiofimilkiandiiticanibeistorediatiroomitemperatu re CASHEWiBURFI iFreshianditastyicashewiBurfiiisimadeifromicashews,iNandiniighee,iandisugarimilk.iiItiis iaiDeliciousiwayitoirelishiaisweetimovemen. SWOTiANALYSIS 2.20iSTRENGTH  Marketileader.  “Nandini”iisiaitrustedihouseiholdibrandiname.  Twoilakhifarmerimembers.  Providesiexcellentiveterinary,iAI,ivaccination,iExtensionifacilities,iFeedsiandiFod deriseedsisupplyietc.,iinitheifield,iwhichicannotibeithoughtioffibyianyiprivateiope rator.iHenceiearnedilotiofigoodwillifromimemberiproducers,iwhoipatronizeitheiu nionithroughoutitheiyear.  Hasiearneditheidistinctioniofinotifailingitoideliveritheimilkitoimarketionitimeithro ughoutitheiyear.iThereiareidaysiwithinoipowerisupply,inoiwaterisupply;ibutithere iisinoidayiwithoutiNANDINIimilkisupply.  Highlyiremunerativeianditimelyipaymentitoiproducers.  Unioniisiinigoodifinancialiposition.  ISOi9001-2000icertificate.  GoodiinstitutionalisupportifromiKMF,iNDDB,ietc., 2.21iWEAKNESS  Lackiofiflexibilityiinidecidingiaboutiitsioperation.iNoiauthorityioveriissuesilikeip ricing,Iofferingivolumeidiscountsietc.,  Politicaliinterference.

34. 34 2.22iOPPORTUNITIES  SinceitheiMysoreidistrictiisiunderiCauveryibasin,iperennialigreensiareiavailableit oitheicattle.  Institutionalimarkets,ibakeries,ihotelsietc.,iareinotifullyitappedianditheseicanibeic apturedipreferablyibyidirectimarketing.i  DiversificationiofimilkiproductsilikeiPeda,iMysoreiPak....ietc.,  Exploitithei“HumaniFace”,ibyipositioningiinitheimarketiasianiorganisationiwithis ocialiresponsibilitiesiofiservingitheimilkiproducedibyipayingiremunerativeipriceia ndiservingicustomeribyiofferingihygieniciqualityiproductiatiaireasonableipriceithr oughoutitheiyear.iUnioniisinotiinitheibusinessitoimaximiseitheiprofitiasiinitheicas eiofiprivateidairiesiandiisiactingiasipriceistabilizingiforceiinitheimarket.iProjectin githeseitoitheicustomersiwillireinforceitheipositiveiimageiofitheiorganisationiinic ustomer’simindsiasiaicaringiorganisationiwhichiserviceitoithemiasiitsimotto. i 2.23iTHREATS  Afteriliberalization,ientryibarriersiinitheidairyiindustryieasediforinewientrants.  TheicompetitionifromiCo-operativesilikeiDodla,iHeritage,iKamadenu....ietc.,  Privateidairiesiprocureimilkiatilowicostifromiproducersiandisellimilkiresortingitoi unethicalitradeipractices.iItiisiaimarketingiwariiniwhichiunionihasitoifightibyirule siandiotheriprivateidairiesidoinotifightibyirules.iHence,ithereiisinoileveliplayingif ieldiforiorganizationiwithisocialiresponsibilitiesitoicompeteiwithiorganizationsiwi thipurelyiprofitimotive.  Someiprivateidairiesiareisellingihomogenisedimilk,iwhichiappearsirich.iTheiunio nicannotihomogenizeialliitsihugeiquantityiofimilkidueitoilackiofihomogenizingica pacityiandiincreaseiiniprocessingicost.  PlansiofimajoricompaniesilikeiReliance,iITCitoienteriintoimilkimarketiinifuture.

35. 35 CHAPTER 3 THEORITICAL BACKGROUND OF THE STUDY

36. 36 3.1 CUSTOMER PERCEPTION Howicustomersiperceiveiservices,ihowitheyiassessiwhetheritheyihaveiexperiencediqualit yiserviceiandiwhetheritheyiareisilicifiediareitheisubjectiofithisichapter.Weiwillibeifocusi ngionitheiperceivediserviceiboxiinitheigapsimodel.Asiweimoveithoughtithisichapter,ikee piinimindithatiperceptioniareialwaysiconsideredirelativeitoiexpectation.Becauseiexpectati oniareidynamic,ievaluationsimayialsoishiftioveritime- fromipersonitoipersoniandifromiculture.iWhatiisiconsiderediqualityiserviceioritheithingsi thatisatisfyiicustomersitodayimayibeidifferentitomorrow.iAlsoikeepiinimindithatitheientir eidiscus-minediobjectiveicriteriaiofiwhatiserviceiisiorshouldbe. 3.2 OBJECTIVES OF PERCEPTION  To understand the sensory dynamics of perception.  Understand the components of consumer images and their strategic application.  To learn about the three elements of perception 3.3 CONCEPTS UNDERLYING PERCEPTION  Sensation  Absolute threshould  Differential threshould  Subliminal perception 3.4 FACTORS OF PERCEPTION Customer is a brand label for any individuals or householders that use goods and services generated within the economy. Customer theory is a theory of microeconomics that related preferences to customer demand curves the link between personal preferences, conception and the demand curves is one of the most complex relations in economicPreferences are the desires by each individual for the conception of goods and services and ultimately transplant into employment choices based on ability and the uses of the income from employment for purchases of goods and services to be combined with

37. 37 the customers time to define consumption activity. Consumption is started from production ,loyalty because two different customer are involved in the first case consumption is by the primary individual in the second case on producers might make something that he would hot consume himself. Therefore afferents motivations and abilitiesiareiinvolved.iPerceptioniisiaiprocessibyiwhichiindividualsiorganizeiandiinterpret itheirisensoryiimpressionsitoigiveimeaningitoitheiriinvolvement.theirisensoryiimpression sitoigiveimeaningitoitheiriinvolvement. 3.5iFACTORSiINFLUENCINGiNOTION factorsinsideitheperceiver • mindset • motives • interest • experience • Expectationi factorswithinthescenario • time • paintingsiplacing • socialisetting elementsiinitheigoal • Noveltyi • Sound • size • heritage • Similarity choice • Selectiveiperceptionientailsiipsychologicaliprinciples • discernifloorifundamental

38. 38 Organizing • Grouping • Closure • Simplification Interpretation 3.6iFACTORSiINFLUENCINGiPERCEPTION  Factorsiinitheiperceiver  Attitudei  Motivesi  Interest  Experience  Expectationi  Factorsiinitheisituation  time  workisetting  socialisetting  initheitargetiFactors  Noveltyi  Sound  Size

39. 39

40. 40 CHAPTER 4 DATA ANALYSIS AND INTERPRETATION

41. 41 The study is about the “A study on the perception of customer of new product with MYMUL” in Mysurucity.It is based on data collection from both the primary and secondary source. Primary data has been collected with the help of the structured questionnaires. The sample size of the respondent selected was 50. Questionnaires was used to collect the response of the respondent interview were also conducted with the respondents and observation method was also used to have the better idea of the attitude of the respondents. This survey revealed the following aspects. Gender, age, education qualification has been tabulated below. GENDER Table no : 4.1 GENDER RESPONDENT PERCENTAGE MALE 36 72 FEMALE 14 28 TOTAL 50 100 The above table shows that 72% are belongs to male respondents and 28% are female respondents Chart no: 4.1 From the above chart we can interpret that majority of respondents belongs to the male category MALE 72% FEMALE 28%

42. 42 AGE The age information is being collected to know which age group people uses and have interest in MYMUL products. This information is collected in part A of the questionnaire. Table no: 4.2 Sl no Age group Respondents Percentage 1 20-30 35 70 2 31-40 11 22 3 41-50 03 06 4 50 and above 01 02 Total 50 100 The above chart shows that clearly 20-30 years age group respondents are 70%, 31-40 age group respondents are 22%, 41-50 age group respondents are 6% and 50 and above respondents are 2%. Chart no:4. 2 Here we can interpret that majority of the respondents belongs to the age group of 20-31 years. 20-30 70% 31-40 22% 41-50 6% 50 and above 2%

43. 43 EDUCATIONAL QUALIFICATION The educational qualification information is being collected to the qualification of respondents. This information is collected in part A of the questionnaire. Table no: 4.3 The above table shows that 14%,respondents education is up to sslc, 12% respondents education is up to puc/diploma, 28% respondents are graduate, 46% respondents are post graduate Chart no: 4.3 On the basis of above analysis we can interpret that majority of respondents educational qualification is post graduate SSLC 14% PUC/diploma 12% Graduate 28% Post graduate 46%

44. 44 Occupation The information is collected to know the occupation of the customer. Table no: 4.4 Sl no Particular Respondents Percentage 1 Agriculture 6 12 2 Self employed 18 36 3 Professional 10 20 4 Others 16 32 Total 50 100 The above table shows that 12% of respondents are agriculture, 36% of respondents are self employed, 20% of respondents are professional and 32% of respondents are others factors. Chart no:4. 4 From the above table we can interpret that majority of respondents are self employed. Agriculture 12% Self employed 36% Professional 20% Others 32%

45. 45 Monthly income This information is collected to know monthly income of the customer. Table no: 4.5 Sl no Particular Respondents Percentage 1 Up to 5000 11 22 2 5000-10000 8 16 3 10000-20000 17 34 4 20000-30000 4 8 5 30000-50000 4 8 6 50000 and above 6 12 Total 50 100 The above table shows that 22% of respondents up to 5000, 16% of respondents are 5000- 10000,34% of respondents 10000-20000, 8% of respondents are 10000-20000, 8% of respondents are 20000-30000, 8% of respondents are 30000-50000, 12% are respondents are 50000 and above. Chart no: 4.5 . The above chart shows that majority of respondents are earning 10000-20000 per month. Up to 5000 22% 5000-10000 16% 10000-20000 34% 20000- 30000 8% 30000-50000 8% 50000 and above 12%

46. 46 Do youuse nandini product? This information is collected to know the users of nandini product. Table no:4. 6 Sl no Option Respondents Percentage 1 Yes 49 98 2 No 1 2 Total 50 100 From the above table it is clear that 98% respondents are using nandini products. 2% of respondents are using nandini products. Chart no: 4.6 The above chart reveals that 98% of respondents are using nandini products. Yes 98% No 2%

47. 47 Which product of nandini do you use more ? This information is collected to know the customer of nandini products they use. Table 4.7 Sl.no Particular Respondents Percentage 1 Milk 45 90 2 Ice cream 03 6 3 Ghee 02 4 4 Others 00 00 Total 50 100 From the above table it is clear that 90% of respondent are using milk. 6% of respondents are using ice cream.4% of respondents are using ghee and 0% of respondents are using other products. Chart no:4. 7 The above chart shows that the 90% of customers are using milk. Milk 90% Ice cream 6% Ghee 4% Others 0%

48. 48 Do you satisfied with the product of nandini? This information is collected to know the satisfied with the nandini product. Table no:4.8 Sl.no particular Respondents Percentage 1 Yes 48 96 2 No 2 4 Total 50 100 From the above table it is clear that 90% of respondents are agreed with the nandini products. and 4% of respondents are disagreed with the nandini products. Chart no: 4.8 From the above pie chart customers are satisfied with the nandini products. Yes 96% No 4%0%0% 0%0%

49. 49 What about the taste of the product? This information is collected to know taste of the product. Table no:4. 9 Sl.no Particulars Respondents Percentage 1 Good 22 44 2 Very good 26 52 3 Bad 02 4 4 Very bad 00 0 Total 50 100 The above table shows that 44% of respondents are like the taste of product is good. 52% of respondents are like the taste of product is very good, 4% of respondents are dislike the product. 0% of respondents are very bad opinion of product. Chart no: 4.9 Here we can interpret that maximum respondent are like the product has very good. Good 44% Very good 52% Bad 4% Very bad 0%

50. 50 How many times you will use the product? This information is collected to know the uses of nandini product from the customer. Table no:4.10 Sl.no particulars Respondents Percentage 1 Daily 36 72 2 Two or three days once 09 18 3 Weekly once 03 6 4 Monthly 02 4 Total 50 100 From the above table shows that 72% of respondents are uses daily.18% of respondents are uses two or three days once. 6% of respondents are uses weekly once and 4% of respondents are uses monthly once. Chat no: 4.10 From the above chart we can interpret that maximum respondents are using products daily. Daily 72% Two or three days once 18% Weekly once 6% Monthly 4%

51. 51 Ranking the following product? 4.11(A) MILK This information is collected to know the ranking of the nandini products. Table no: 4.11(A) Sl.no Particulars respondents Percentage 1 Rank 1 41 82 2 Rank 2 03 6 3 Rank 3 02 4 4 Rank 4 02 4 5 Rank 5 02 4 Total 50 100 From the above table shows that 82% of respondents feel milk will be the first rank, 6% of respondents feel milk will be the second rank, 4% of respondents feel milk will be the third rank and 4% of respondents feel milk will be the fourth rank and 4% of respondents feel milk will be the fifth rank. Chat no:4.11 From the above chart we can interpret that maximum respondents are giving the rank of first to the milk Rank 1 Rank 2 Rank 3 Rank 4 Rank 5 82 6 4 4 4 Series1

52. 52 Ranking the following product? 4.11(B) CURD This information is collected to know the ranking of the nandini products. Table no:4.11(B) Sl.no Particulars respondents Percentage 1 Rank 1 01 2 2 Rank 2 37 74 3 Rank 3 04 8 4 Rank 4 04 8 5 Rank 5 04 8 Total 50 100 From the above table shows that 2% of respondents feel curd will be the first rank, 74% of respondents feel curd will be the second rank, 8% of respondents feel curd will be the third rank and 8% of respondents feel curd will be the fourth rank and 8% of respondents feel curd will be the fifth rank. Chat no:4.11(B) From the above chart we can interpret that maximum respondents are giving the rank of second to the curd. Rank 1 Rank 2 Rank 3 Rank 4 Rank 5 2 74 8 8 8 Series1

53. 53 the following Ranking product? 4.11(C) PEDA This information is collected to know the ranking of the nandini products. Table no: 4.11(C) Sl.no particulars respondents Percentage 1 Rank 1 04 8 2 Rank 2 04 8 3 Rank 3 26 52 4 Rank 4 11 22 5 Rank 5 05 10 Total 50 100 From the above table shows that 8% of respondents feel peda will be the first rank, 8% of respondents feel peda will be the second rank, 52% of respondents feel peda will be the third rank and 22% of respondents feel peda will be the fourth rank and 10% of respondents feel peda will be the fifth rank. Chat no:4.11(C) From the above chart we can interpret that maximum respondents are giving the rank of three to the peda. Rank 1 Rank 2 Rank 3 Rank 4 Rank 5 8 8 52 22 10 Series1

54. 54 Ranking the following product? 4.11(D) BADAM POWDER This information is collected to know the ranking of the nandini products. Table no: 4.11(D) Sl.no particulars respondents Percentage 1 Rank 1 00 0 2 Rank 2 05 10 3 Rank 3 25 50 4 Rank 4 27 54 5 Rank 5 13 26 Total 50 100 From the above table shows that 0% of respondents feel badam powder will be the first rank, 10% of respondents feel badam powder will be the second rank, 50% of respondents feel badam powder will be the third rank and 50% of respondents feel badam powder will be the fourth rank and 26% of respondents feel badam powder will be the fifth rank. Chat no:4.11(D) From the above chart we can interpret that maximum respondents are giving the rank of three to the badam powder. Rank 1 Rank 2 Rank 3 Rank 4 Rank 5 0 10 50 54 26 Series1

55. 55 Ranking the following product? 4.11(E) LASSI This information is collected to know the ranking of the nandini products. Table no: 4.11(E) Sl.no particulars respondents Percentage 1 Rank 1 04 8 2 Rank 2 03 6 3 Rank 3 11 22 4 Rank 4 06 12 5 Rank 5 26 52 Total 50 100 From the above table shows that 8% of respondents feel lassi will be the first rank, 6% of respondents feel lassi will be the second rank, 22% of respondents feel lassi will be the third rank and 12% of respondents feel lassi will be the fourth rank and 52% of respondents feel lassi will be the fifth rank. Chat no:11(E) From the above chart we can interpret that maximum respondents are giving the rank of fifth to the lassie. Rank 1 Rank 2 Rank 3 Rank 4 Rank 5 8 6 22 12 52 Series1

56. 56 Nandini product are famous for what? This information is collected to know the famous product of the nandini. Table no : 4.12 SL no Particular Respondents Percentage 1 Milk 45 90 2 Ghee 01 2 3 Sweets 03 6 4 Others 01 2 Total 50 100 From the table above 90% of respendentsis agreed milks is the famous product.2% of respondents are agreed ghee is the famous product. 6% of respondents are agreed sweets is the famous product and 2% of respondents are agreed others. Chart no: 4.12 From the above chart we can interpret that maximum respondents are agreed the milk is famous product. Milk 90% Ghee 2% Sweets 6% Others 2%

57. 57 Which brands of milk product do you always buy? This information is collected to know the which brand is customer going to buys. Table no: 4.13 Sl no: particular Respondents Percentage 1 Nandini 48 96 2 Arogya 00 00 3 Jersy 00 00 4 Others 02 4 Total 50 100 From the above table 96% of respondents are agreed brand of nandini. 00% of respondents are agreed brand of arogya . 00% of respondents are agreed brand of jersy and 4% of respondents are agreed brand of others. Chart no: 4.13 From the above chart we can interpret that maximum respondents are going to buy nandini products. Nandini 96% Arogya 0% Jersy 0% Others 4%

58. 58 On average how much do you spend on buying milk product per month? This information is collected to know how customer spends money per month to buy nandini product. Table no: 4.14 Sl no. Particular Respondents Percentage 1 10-500 16 32 2 500-1000 29 58 3 1000-2000 03 6 4 2000 above 02 4 Total 50 100 From the above table 32% of respondents are spend 10-500 rupees for buying milk product. 58% of respondents are spend 500-1000 rupees for buying milk product .6% of respondents are spend 1000-2000 rupees for buying milk product and 4% of respondents are spend 2000 above for buying milk product. Chart no: 4.14 From the above chart we can interpret that maximum respondents are spend money up to 500-1000 rupees. 10-500 32% 500-1000 58% 1000-2000 6% 2000 above 4%

59. 59 Where do you usually buy the product? This information is collected to know the usually buy the nandini product. Table no: 4.15 Sl no. Particular Respondents Percentage 1 Super market 6 12% 2 Retail store 18 36% 3 Provisional store 15 30% 4 Others 11 22% Total 50 100 Fromitheiaboveitablei12%iofirespondentsiareibuyingimilkiproductiinisuperimarket.i36% of respondents are buying milk product in retail store .30% of respondents are buying milk product in provisional store and 22% of respondents are buying milk product in other stores. Chart no: 4.15 From the above chart we can interpret that maximum respondents are going to buy in retail store. Super market 12% Retail store 36%Provisional store 30% Others 22%

60. 60 CHAPTER 5 FINDINGS/SUGGESTIONS CONCLUSIONS

61. 61 FINDING A study on the perception or customer of new product with MYMUL.  The graph 1- it was found that of respond it’s are male.(it is 36% of male and 14% female out of 100%).  It is find that graph 2-among the respondent majority of customer are under are 20-30 years.(source :-survey data .)  THE GRAPH 4- the most respondent of customer qualification is post graduation and graduation.  The graphs 5- in among the respondent majority of customers are working to self- employees.  the graph 6- the respondents more customer are used milk product.(45% of milk,3% of ice cream,2% of ghee and 0% of others)  In the graph 7-revels of more customer are used nandini products only.  In the graph 8- the more customer are agree to nandini products is very good taste compare to other products.  If the graph 9-revels that most of customers satisfaction nandini products 48% and only 2% in not satisfaction this products.  If the graph11-relovence more customer use to this product only.  If the graph 15-revals more customer are buying nandini products (48% of nandini 0%of arogya,0% jersey ,2% of others.)  The graph 16- most customers buying the milk products every month spend 500 to 1000 rupees.  If it in that customer are purchased to nandini products to provisional stores.  That suggestion to improve as nandini products are clean that expect quality remain contributes need improvement.

62. 62 SUGGESTON  Customer are using MYMUL products have distributed income and the products must perception each of them.  Most of them using MYMUL products from 17-16 years, they are loyal and company must build and improve the quality to retain them.  30 percentage of the respondent say that the quality of the MYMUL milk and its products is an average; the company should convert them into level of dis- perception and more perception.  form the survey it shows that 55 percent and 45 percent of the respondent are become awareness of the MYMUL products through advertisements and company switch on to other suitable channel of communicated to reach the customer.  AsiperisurveyibeingimadeipopularizediofiMYMULiproductsiisimoreithanicompa reditoiotheriexistingiiniorderitoisurviveiiinitheimarketiaggressiveiadvertisingihasi toibeiundertaken.  must not be a change in price in a short period.  Regular supply is also one of the important problems, so more distribution centers and parlors can be opened wherever is necessary to ensures regular supply.  Respondents are more dis- perception with leaked so company comes to know the reason for it and avoid that leakage problem.  Regular customer can be provided with special offers and discount on the basis of daily purchase of MYMUL products in order to build brand image.  Specialiofferimayibeiprovideditoidealeriandiretaileriiniorderitoimotivateitoithemi saleimore,iAndimoreiproducts.  Company can open special counter inside supermarket like –mal of Mysore, bigbajore, loyal world and more.

63. 63 CONCLUSION The report was an endeavor to find the customer perception towards MYMUL and its products the study was tried not only know the customer perception towards MYMUL and its products but also towards the next preference of the customers as substitute of MYMUL. The study was successful in identifying and classifying the customers from different start in the society and their perception level it was also found out the different demand and the constraints regarding quality, reach worth packaging etc. Statistical to and marketing research tools were implemented to find out the customer perception The study also gives insight about the perceived performance and expectation which creates an emotional bond with the brand also result in high customer loyalty MYMULicompleteiincorporatesiaisensibleiimage. WithinitheimarketimajorityiofitheipatronisquareimeasureivictimisationiMYMUL.iMYM Ulimerchandiseioutithereionitimeitoitheiclientiforitheidailyiuseiwithinitheimarketihighest iqualityimilkiiniMYMUL.iMYMULicompleteihasisensibleipositioniwithinitheimarket.iC ustomersihaveisensibleigapiregardingitheiMYMUL.iMilkimerchandiseiholdisensibleimos tiofiallirespondentsihaveiseeniMYMULimilkiadvertiinitv.iadvertiplaysiaiVitoliroleiinima kingicompleteiimageiandiitihelpsiiniincreasingitheisale. “CUSTOMER PERCEPTION “is an extraordinary factor to full fill the customer’s requirement.

64. 64 BIBLOGRAPHY The hole academic project has been collected and The survey done by me. The KMF MYMUL website www.mymul.com

65. 65 QUESTIONNAIRE DeariSir, iiiiiiiiiiIiamipleaseditoiintroduceimyself,iMr.iBHARATHiKUMARiK.C,ipursui ngiMBAiiniVTUiPGiCenteriMysuru.iAsiaipartiofimyiacademicicurriculum,iIiami conductingiaisurveyion”iAiStudyionitheiicustomeriperceptionitowardsiiMYM UL”iMysuru.iKindlyiinvestipartiofiyourivaluableitimeiandico- operationitoiansweritheifollowingiquestions.iIiassureithatiinformationiprovidedib yiyouiwillibeiusediforiacademicipurposeionly. Thankingiyoui Parti–iA Demographicalidetails 1.iName:ii_____________________________________________________________ 2.iGender:iii iiMaleiiiiiiiiiiiiiiiiiiiiFemalei 3.iAge:i A.20-30iyearsiiiiiiiiiB.i31-40iyearsiiiiiiiC.41- 50iyearsiiiiiiiiiiD.iabovei50iyears 4.iEducationaliQualification:iiiiiiA.iUptoiSSLCiiiiiiiiiiiiiiiiiB.iPUC/Diplomai iiiiiiiC.iGraduationi D.iPost-Graduationiii 5.iOccupation:iiiiiiA.iAgriculturistiiiiiiB.iSelf- employediiiiiiC.iProfessionaliiiiiD.iOthers………..iiiii 6.iMonthlyiincomei(iniRs)iiiiiiA.iUpitoiRs5000iiiiiiB.iRs5000itoi10000iiiiiC.iRsi10000 itoi20000iii iD.iRs20000itoi30000iiiiiiiiiiiE.iRs30000itoiRs50000iiiiiiiiiiiiF.iRs50000iandiabove iiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiParti–B 7.iDoiyouiuseiNandiniiProduct? iA.iYesiiiiiiiiiiiiB.iNo 8.iWhichiproductiofiNandiniidoiyouiuseimore?

66. 66 A.iMilkiiiiiiB.iIceicreamiiiiC.iGheeiiiiD.iOthers… 9.iDoiyouisatisfiediwithitheiproductiofiNandini? iiiiiiA.iiYesiiiiiiiiiiiiiiiB.iNo 10.iWhatiaboutitheitasteiofitheiproduct? A.iGoodiiiiiiiiiiiiiB.iVeryigoodiiiiiiiiiiiiiiiiiiC.iBadiiiiiiiiiiiiiiiiiiiD.iVeryibad 11.iHowimanyitimeiyouiwilliuseitheiproducti? A.iDailyiiiiiiiB.iTwoioriThreeidaysionceiiiiiiiC.iWeeklyionceiiiiiiiiD.iMonthly 12.iRankingitheifollowingiproducti? iA.iMilki(ii)iiiiiiB.iCurdi(ii)iiiiiiC.iPedai(ii)iiiiiiiD.iBadamipowderi(iii)iiiiiiE.iLassiii(iii) 13.iNandiniiproductiareifamousifori? A.iMilkiiiiiiiiB.iGheeiiiiiiC.iSweetsiiiiiiiD.iOthers 14.WhatikindiofiPromotioniyouilikeisuggestiforiNandiniiproducti?iSpecify 15.iWhichibrandsiofimilkiproductidoiyouialwaysibuyi? A.iNandiniiiiiiiiiiiiB.iArogyaiiiiiiiiiiC.iJerseyiiiiiiiiiD.iOthers 16.iOniaverageihowimuchidoiyouispendionibuyingimilkiproductiperimonth? A.i10-500iiiiiiBi.500-1000iiiiiiC.i1000-2000iiiiiiD.i2000iabove 17.iWhereidoiyouiusuallyibuyitheiproducti? A.iSuperimarketiiiiiiiiiiB.iRetailistoreiiiiiC.iProvisionalistoresiiiiiiD.iOthers 18.iWhatiisiyouriopinioniaboutiNandiniiproduct ________________________________________________________________________ ______ iSignatureiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiii

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