The project 'Beyond Green' is a communication design project to promote sustainable living and bring people to a gallery in Milan. We created a ball which was stitched and filled with seeds and soil. These were put in strategic locations which can be collected by people and placed anywhere in the city. This would transform the urban hard areas through a fun medium and spread awareness.

1. Master in Urban Vision and Architectural Design
Workshop 03: Art and Green
Project title: Beyond
Green
Director: Gianandrea Barreca
Project Leader: Francesco Librizzi
Tutor: Mohammad Ali Behbahani
Group: Caterina Catanzani, Mansi Shah, Karl Maisinger

2. GREEN
Colour
Trees
Grass
Parks
Recycling
Sustainability
Vegetables

3. GREEN
Water
Air
Sun
Earth
Sound
Clear view
Smell
Colour
Feeling
Taste
Light
Experience!

4. BEYOND GREEN
City becomes an experience but not a mundane route
Involving citizens to become part of the green movement
Awareness of green not just as a colour

5. Greens in Milan
Map shows the different scales of green in the city

6. (m₂/inhabitant)
Research – public green
Green in the public areas of Milan is only 11,5% and every milan dweller has 16,1 msq of public green
REFERENCE: Ecosistema Urbano Europa (2006)
PUBLIC GREEN IN EUROPE

7. [DAILY LIMIT: 50 μg/m3 ]
7 POSITION: 108 EXCEEDING LIMIT
OZONE
[DAILY LIMIT: 120 μg/m3 ]
17 POSITION: 51 EXCEEDING LIMIT
25
EXCEEDING LIMIT
VALUE MAX ALLOWED
Research - Air pollution in Italy
The main reason of air pollution in Milan is transport: it produces about 60% of particular matter and ozone
REFERENCE: http://www.legambiente.eu/documenti/2010/malariaUltimo.pdf (2009)
PARTICULATE MATTER

8. MILANO
3 POSITION
(NIGHT TIME)
55
Research - Noise Pollution in Italy
About 65% of citizens of Milan suffer from noise pollution during daytime; about 18% during night time
REFERENCE: http://www.legambiente.eu/documenti/2010/malariaUltimo.pdf (2009)
MILANO
1 POSITION
(DAY TIME)

9. Milan - City structure and voids
The unseen part lies behind the hard edges of the city - the voids, the most prominent character of Milan.

10. Milan - City structure and voids
The unseen part lies behind the hard edges of the city - the voids, the most prominent character of Milan.

11. Milan - City structure and voids
The unseen part lies behind the hard edges of the city - the voids, the most prominent character of Milan.

12. Milan - City structure and voids
The unseen part lies behind the hard edges of the city - the voids, the most prominent character of Milan.

13. Milan - City structure and voids
The unseen part lies behind the hard edges of the city - the voids, the most prominent character of Milan.

14. Duomo
Universitá Cattolica
Colonne di San Lorenzo
Connection
main gathering points
Pt. Genova
Analysis – area between Duomo and Pt. Genova
Main gathering places

15. main connection
ring streets
main gathering points
Analysis – area between Duomo and Pt. Genova
Main street connections

16. main connection
ring streets
Tram stations
Metro stations
Analysis – area between Duomo and Pt. Genova
Public transport

17. very high
high
low
lowest
Analysis – area between Duomo and Pt. Genova
Density of pedestrian movement

18. main connection
ring streets
Tram stations
Metro stations
very high
high
low
lowest
Analysis – area between Duomo and Pt. Genova
Overlapping all maps – showing area around Via Cesare Correnti
main gathering points

19. court yards
buildings
Analysis – area between Duomo and Pt. Genova
Court yards

20. court yards
Analysis – area between Duomo and Pt. Genova
Court yards

21. touch
sight
Sight?
Touch?
sound
Sound?
Taste?
Sense Correnti
The street renders a panorama of hard edges. The green experience doesn’t exist.
Smell?

22. Light quality
exhibition
organic
Linear
Common typology
Via Cesare Correnti
Milan -city of voids. These spaces define the city but remains unseen -untouched but are the oasis in the mad rush
of the city where every void offers a different experience from the other.

23. Courtyards
Interesting play of light and shadow

24. Courtyards
Historic importance, quality of space

25. Courtyards
Thresholds unseen

26. PUBLIC – PRIVATE

27. Public space in Via Cesare Correnti

28. Extension of private courtyards proposed publicspaces salone
to public space during
The intervention will provide unique opportunity for people to experience the private domains

29. Public space
Section through Venti Correnti

30. CONCEPT

31. red is green
purple is green
water
cloud
fresh
taste
sound
Music
Concept
These four colours will guide people trough our concept.
green is green
blue is green
yellow is green
light
solar lamps
Interactive light
plants
recycling

32. connections to Courtyards
Breaking the monotony
Connections to new public spaces and experiences
connections to new public spaces

33. connections to Courtyards
Breaking the monotony
Connections to new public spaces and experiences
connections to new public spaces

34. connections to Courtyards
Breaking the monotony
Connections to new public spaces and experiences
connections to new public spaces

35. Courtyards – Green experience
Map of courtyards on Via Cesare Correnti

36. Courtyards – Green experience
Map of courtyards on Via Cesare Correnti

37. Light
Water and air
Sunlight
fog
Shadow
Fresh air
sound
Organic food
Street sound
Water
Artificial light
taste
Record sounds
play
Fun with light
pipes
Record sounds
Beyond Green - concept of exhibition
The idea is to sense green rather than see it
green

38. green
Light and
shadow
Installation on
man’s inhumanity
to the
environment.
Installation of
diverse unseen
flora
References - installations in courtyards
Diverse green experiences
The work
creates a sound
passageway
within which the
public is free to
circulate.

39. COMMUNICATION
directing people to Via Correnti
1 Setting points of visual attraction
2 Involving people
3 Connection to exhibition spaces

40. Through certain spaces in the mesh, the
ball can be taken.
Tower
Red is green – blue is green- Purple is green- Yelllow is green, where is green?

41. Duomo
Universitá Cattolica
Colonne di San Lorenzo
Pt. Genova
Setting points of visual attraction
Creating mass awareness, a buzz to connect people to venti correnti

42. COMMUNICATION
directing people to Via Correnti
1 Setting points of visual attraction
2 Involving people
3 Connection to exhibition spaces

43. old jute sacks
soil
grass seeds
pack twine
Ball
The balls are the communicating tool, a green message, an object to play, and a thing to
give back to the city.

44. Ball
Red becomes green

45. Ball
Red becomes green

46. Ball
Four different variations in our four introduced colours.

47. Communication tools
The bigger balls will be placed in squares and can be used to lean, sit, play, move, define space, and so on.

48. Colours are an important tool in our concept. The colour on the
floor around the towers, on the towers and the coloured balls will
create a visual connection to the entrances of the courtyards.
The entrances and the floor will be coloured in one of the four
colours and create a very clear and readable language.
Communication trough colours
Colours will communicate our concept and relate towers, balls and the courtyards.

49. Installation at Duomo

50. Installation at Colonne di San Lorenzo

51. Installation at Colonne di San Lorenzo

52. People’s wall
The wall once become green and can be removed from Venti Correnti to places in the city.

53. The wall

54. The wall
Is getting green.

55. The wall
Is getting green.

56. Experience at via Correnti
To Venti Correnti
Scheme – reaching Venti Correnti
Communicating
tool
Point of visual
attraction

57. COMMUNICATION
directing people to Via Correnti
1 Setting points of visual attraction
2 Involving people
3 Connection to exhibition spaces

58. New public avenues - street Via Correnti
A reason to stop, ponder and experience

59. New public avenues - street Via Correnti
A reason to stop, ponder and experience

60. Red is green
The colour used to define entrances, according to the experience which will be placed inside.

61. Red is green
The colour used to define entrances, according to the experience which will be placed inside.

62. The exhibition spot - Green is green!
The green is the culmination point of all galleries, the quest ends here.

63. The exhibition spot - Green is green!
The green is the culmination point of all galleries, the quest ends here.

64. The exhibition spot - Green is green!
The green is the culmination point of all galleries, the quest ends here.

65. Exhibition – at Via Cesare Correnti
These green panels can be later lifted and placed in different parts of the city.

66. Exhibition – at Via Cesare Correnti
These green panels can be later lifted and placed in different parts of the city.

67. Exhibition – at Via Cesare Correnti
These green panels can be later lifted and placed in different parts of the city.

68. by Banksy
Street art London

69. Via Torino

70. THANK YOU