1. 11/8/11
Part
A:
About
Us
and
the
Online
Agency
World
Part
B:
How
to
Get
a
Job
A=er
College
Presented by Gordon Liametz & Marissa Bravo
Inbound
&
Outbound
MarkeCng
presents
1

2. 11/8/11
InteracCve
SoluCons
presents
Our
Process
to
Drive
Results
Strategy
&
Approach
Call
to
Ac5on
Drive
Inquiry
&
Sign
Up
PPC
and
Natural
Spresents Extend
Reach
earch
Sales
&
Online
Media,
Mobile
and
Email
nsights
Form
Las5ng
Impressions
Reserva5on
Funnel
Trends
and
I
Directories
and
OTA
Channels
Repeat
Business
and
ROI
Drive
Industry
Research
and
Findings
Organiza5onal
Alignment
2

3. 11/8/11
How
Search
Works
presents
Google
Panda
Update
• Site
Design
• User
Engagement
• Content
Quality
• Bounce
Rate
presents
• Time
on
Site
• Pages
Per
Visit
• Diverse
Backlinks
• Social
Metrics
3

4. 11/8/11
Online
Media
presents
How
to
Study
Internet
MarkeCng
in
College
There
is
no
such
thing
as
an
SEO
Degree
from
a
University…so
its
self
taught!
1. You
need
to
stay
on
top
of
the
5. Know
how
to
be
a
great
content
writer
industry
news
every
week
because
take
English
classes
things
in
the
online
world
daily.
6. Take
a
few
classes
on
SEO
&
design
that
2. You
have
to
become
a
power
user
of
UCF
offers.
the
web…How?
presents
7. Take
classes/webinars
so
you
understand
3. The
more
code
you
know,
the
beZer
inbound
and
outbound
markeCng.
4. Get
an
Internship
at
a
online
agency.
8 Get
involved
with
social
media.
e-­‐Mail
the
CEO
directly.
Stand
out.
4

5. 11/8/11
Why
This
Is
Important
presents
How
Can
You
Secure
Job
A=er
College
presents
5

6. 11/8/11
Use
Social
Media
to
Brand
Yourself
presents
http://learn.linkedin.com/students/step-1/
• Update
your
profile
using
your
resume
as
a
guide.
• Supply
a
professional
photograph.
presents
• Build
your
network
through
your
address
book,
schools,
and
former
employers.
• Seek
out
(and
give)
recommendaCons.
• Take
the
necessary
steps
to
complete
your
profile
to
100%.
6

7. 11/8/11
Typical
Sequence
of
Interviews
Employer s
Objectives
presents
The Interview Screening Selection Hiring
Process Final Stage Decision
Stage Stage
Applicant s
Objectives
What
Employers
Want
Fit with the presents
Qualifications
Organization for the Job
7

8. 11/8/11
Anticipate Questions
NEW
GRADUATE
QUESTIONS
GOALS
• What
classes
did
you
enjoy
the
most?
The
least?
• What
do
you
want
to
be
doing
five
years
• Why
did
you
choose
your
major
or
UCF?
from
now?
• Do
you
consider
yourself
successful?
COMPANY
STRESS
• What
do
you
know
about
our
company?
presentsTell
me
about
a
deadline
you
had
to
•
meet.
How
did
you
plan
for
it?
FLEXIBILITY
• Tell
me
about
the
last
Cme
pressure
led
• I'm
interested
in
hearing
about
the
last
Cme
you
you
to
a
poor
decision
or
mistake.
took
a
risk.
Was
it
the
right
decision?
• When
did
you
go
above
and
beyond
the
call
of
ORGANIZATION/TIME
MANAGEMENT
duty
to
get
your
job
done?
• Tell
me
about
the
last
Cme
you
failed
to
complete
a
project
on
Cme.
PERFORMANCE
QUESTIONS
• What
do
you
do
when
you
have
• What
were
your
most
memorable
mulCple
prioriCes?
accomplishments
at
your
last
job/college?
• How
do
you
measure
performance?
8

9. 11/8/11
Using Internet Marketing to Your Advantage
Here’s
a
few…
1. Know
the
industry
–
gives
you
a
compeCCve
edge
2. Create
a
blog
presents
3. Market
yourself
with
an
online
pormolio
4. Tailor
your
“thank
you”
follow-­‐up
to
the
industry
you’re
applying
to
5. Get
creaCve
with
your
business
cards
and
resumes,
add
a
QR
code
that
links
to
your
LinkedIn
account,
blog,
or
online
pormolio
9

10. 11/8/11
What Questions Will You Ask
• What
does
the
company
consider
the
five
• Please
describe
you
management
style
most
important
funcCons
of
the
posiCon?
and
the
type
person
who
works
well
with
you?
• What
are
the
“must-­‐haves”
and
“nice-­‐to-­‐
haves”
that
you
are
looking
for
in
an
ideal
• What
are
the
common
denominators
candidate?
presentsof
the
company’s
success
and
successful
employees?
• What
are
the
performance
indicators
and
how
do
you
measure
success
in
this
• Based
on
our
conversaCon
and
my
posiCon?
qualificaCons,
do
you
have
any
immediate
concerns?
• Based
on
performance,
where
do
you
see
the
career
path
of
this
person
in
this
• What
is
the
greatest
challenge,
from
posiCon
two
-­‐
three
years
from
now?
your
perspecCve,
that
the
organizaCon
faces
during
the
next
year?
Remember
this
About
All
Interviews…
“So
your
saying
there’s
a
chance”
presents
10

11. 11/8/11
Learn About the Company from the Inside
presents
Next Steps
• Visit
our
company
website
and
LinkedIn
page
• Apply
for
Internships
(Did
I
menCon
we
hire
interns)
presents
• Use
the
top
ten
reasons
why
you
will
not
get
a
job
to
get
a
job
• PracCce
your
interview
skills
• Update
your
linked
in
profile
11

12. 11/8/11
Resumes
That’s
Us...How
Can
We
Help?
presents
Gordon
Liametz,
Founder
&
CEO
gordon@revenueperformance.com
Marissa
Bravo,
Account
Manager
marissa@revenueperformance.com
Cell:
407-­‐963-­‐4766
Direct:
407-­‐329-­‐4853
hZp://www.linkedin.com/in/revenueperformance
7901
Kingspointe
Parkway,
Unit
17
|
Orlando,
FL
32819
12