All about india today group. India Today is a 24-hour English language television network based in Noida, Uttar Pradesh that carries news, current affairs and business programming in India. The channel is owned by TV Today Network Ltd, which is a part of Living Media. The India Today Group is an Indian media conglomerate based in New Delhi, India. It has interests in magazines, newspapers, books, radio, television, printing and the Internet.

1. INDIA TODAY GROUP
TV CHANNEL
2020-2023
SESSION
Introduction to
Mass-
Communicatio
n
SUBJECT
Bachelor of
Journalism &
Mass
Communicatio
n (BJMC)
CLASS
Manoj Singh
Negi
NAME
India
today’s
first
intro
video
on
YouTube

2. INDEX
 About The India Today Group
 History of India Today
 About The owner
 Why India today Group
 Brands of India today group
 Own Brands
 Subsidiaries
 Joint Venture / Foreign Brand
 Mission Statement
 Vision Statement
 Core Values
 Corporate Social Responsibility
 Owner and Executives:
 (Directors)
 Chief Officers
 Business Strategy:

3. INDEX
 Business Environment:
 Financial Condition and Stakeholders:
 Circulation of various magazines:
 About TV Today Network:
 Ranking and ComScore:
 PESTEL Analysis:
 SWOT Analysis:
 Career at India Today:
 Achievements by India Today Group
 Competitors of India Today Group:

4.  India Today Group which is also
known as Living Media is an Indian
media conglomerate based in New
Delhi, India.
 It takes interests in magazines,
newspapers, books, radio, television,
printing, and the internet.
 Today the group is India’s most
diversified media group with 16
magazines, 1 radio stations, 2 TV
channels, 1 newspaper, multi web and
mobile portals, a leading classical
music label and book publishing arm.
 The Group reaches out to 50 million
individuals across the Country.

5. HISTORY OF INDIA TODAY
 The Company was founded in 1975 and is based in New
 Delhi, India.
 India Today International was its first publication which was
a fortnightly news magazine.
 Aroon Purine's father, Vidya Vilas Purie launched that
magazine.
 The magazine was launched at the time of Emergency
Aroon Purie
Chairman of Living Media And
founder-publisher and former editor-in
chief of India Today
Kalli Purie
Vice Chairperson of the India
Today Group

6.  Born in 1944, Aroon Purie who is founder, chairman
and chief executive of India Today Group.
 He is also the publisher and Editor in Chief of India
Today Group.
 He is also a member of various other committees and
organizations.
 He has received number of awards including Padma
Bhushan for his excellence in his industry.
ABOUT THE OWNER:

7.  India Today Group portfolio includes 16 magazines,
1 radio station, 2 TV Channels and 1 newspaper, a
leading classical musical label, book publishing and
India’s only book club.
 All these communication channels are Ethos of
Excellence and Credibility.
 It’s journalism way is telling the truth without fear or
favor.
 The company has now gained respected reputation
for its speed, quality and reliability of its services
provided.
WHY INDIA TODAY GROUP:

8. BRANDS OF INDIA TODAY
GROUP:
 The brands of India Today Group are
divided into different categories, they are as
follows:
1. Own Brands
 India Today
 Business Today
 India Today Travel Plus
 Money Today
 Woman
 Gadgets and Gizmos

9. WOMAN Business Today Gadgets & Gizmos

10. Travel Plus India Today Money Today

11. SUBSIDIARIES
 TV Today Network
 Aaj Tak
 Lallantop (YouTube)
 So Sorry
 Headlines Today
 Dilli Aaj Tak
 Tez
 Oye 104.8 FM
 Thomson Press, printing business, which
prints magazines for several contemporaries
and competition.
 Music Today, Music publishing business
 BagItToday.com, Online shopping website

12. Aaj Tak
31 December 2000
Aaj Tak Tez
31 December 2004
Aajtak Tez also called Tez news is a 24-
hour Hindi news television channel owned
by the TV Today Network, and a sister
channel of Aaj Tak.
Aaj Tak HD
14 December 2018
On 14 December 2018, Aaj Tak launched
their first Hindi high-definition channel, Aaj
Tak HD, on TATA Sky Channel 508 owned
by Living Media Group.
Aaj Tak is an Hindi-language
news channel owned by Living Media
Group.
It is one of the oldest Hindi news channels in
India.
A channel rebranding took place in January
2021.

13. JOINT VENTURES/ FOREIGN
BRANDS
India Today Group has various Joint
Ventures with Prominent Brands for their
Indian Editions, they are:
 Cosmopolitan
 Good Housekeeping
 Golf Digest
 Harvard Business Review
 Mail Today, a joint venture with Daily Mail
 Men’s Health
 Prevention
 Reader’s Digest
 Scientific American
Cosmopolitan

14.  The company does not have its mission statement
of its own but has of its brands.
“Transforming the School Education Landscape of
India.”
- Mission Statement by Learn Today.
“Declare War On Terror.”
- Mission Statement by India Today to fight against
Terror.
MISSION STATEMENT:

15. VISION
STATEMENT:
 “Enhance empower and excite minds
by creating excellence in Media.”
 - Vision Statement by India Today
Group clearly explains all the
things without making it too
complex.

16. CORE VALUES:
 Discipline and Respect for
Commitment.
 Ownership of organization’s goals
and interest ; Taking Accountability
and Responsibility.
 Trust, Sensitivity and Professional
Conduct.
 Quality orientation and pursuit of
excellence.
INDIA
TODAY
Discipline
and
Respect for
Commitme
nt
Trust,
Sensitivity
and
Profession
al
Conduct.
Quality
orientation
and pursuit
of
excellence.
Taking
Accountabi
lity and
Responsibi
lity.

17. CORPORATE SOCIAL
RESPONSIBILITY:
 It has its own foundation for C.S.R
activities which is termed under the
category Welfare and is named as Care
Today. Various initiative taken by Care
Today are as follows:
 Leh Flash Floods Relief Fund - 2010
 Bihar Flood Relief and Rehabilitation Fund – 2008
 Comfort Kashmir – 2005
 Tsunami – 2004
 Fight the Drought – 2000
 Rebuilding Gujarat – 2001

18.  Ganga Floods Rehabilitation Project, Uttarakhand 2013.
 Hope for Orissa - 1999
 Lest We Forget – 1999, First project of Care Today for rehabilitating individual
soldiers who suffered in Kargil War.
“You can make a difference.” – Care Today.

19. OWNER AND
EXECUTIVES:
Chief Executive Officer:
 Ashish Bagga, Chief Executive Officer
 P. Sukumar, Chief Executive Officer of
Harper Collins
 G. Krishnan, Chief Executive Officer of
Business – Aaj Tak and Executive Director
of Business – Aaj Tak
Founder, Chairman and Editor-In-Chief – MrAroon Purie

20. DIRECTOR(S)
 Aseem Kapoor, Publishing Director of Business
Group – Business Today and Publishing Director
of Business Group – Scientific American India
 Arun Kapoor, Director of Vasant Valley
 Mohini Bhullar, Executive Director of
Corporate Affairs – IT Conclave
 Rajat Sethi, Executive Director of Business –
Reader’s Digest
 Vinod Kumar, Executive Director of Thomson
Press

21. CHIEF OFFICERS:
 Dinesh Bhatia, Group Chief Financial Officer
and Head of Business Strategy
 Karan Ahluwalia, Chief Operating Officer of
Directories Today
 Kalli Purie, Chief Synergy Officer Others
 Manjira Dutta, Editor
 Poonam Sangha, Head – Consumer Services
 Prabhdev Singh, Editor of Editorial – Golf
Digest India
 Ritu Rohatgi, Editor of Editorial – IT Travel
Plus
 Mohan Sivanand, Editor of Editorial – Reader’s
Digest
 Prabhu Chawla, Consulting Editor of Business
Today and Chief Executive Officer of SBU
 Mala Sekhri, Publishing Director

22. BUSINESS STRATEGY:
 Targets some set of audience with various magazines that it publishes.
 The company has Hindi News Channel which is consistently No.1 and they keep adding such things which
increases its T.R.P.
 To increase its readership the company also launched its online website so that people can stay up to date with the
latest news.
 To increase its circulation, the company gives promotional subscriptions to various colleges and offices.

23. BUSINESS ENVIRONMENT:
 The internal and external factors affecting company’s way of
 working and its business is known as Business Environment.
 Readership and Viewership
 Technological Improvements
 Various Competitors
 Management Style
 Government Rules and Regulations
 Market
 Publication Factors

24. FINANCIAL CONDITION AND
STAKEHOLDERS:
  The company is valuing around 1300-1400 crore (Rs. 13-14
 billion).
  For the financial year 2011-12, India Today Group reported
 a net loss of Rs. 22.45 crore (224 million) on revenues of
 Rs. 321 crore as compared to a net profit of Rs. 14.34 crore
 (Rs 143 million) on revenues of Rs. 355 crore (Rs. 3.55
 billion) in the previous year.
  The Aditya Birla Group headed by Mangalam Birla had
 bought 27.5% stake in India Today Group in may, 2012.

25. CIRCULATION OF
VARIOUS
MAGAZINES:

26. ABOUT TV TODAY NETWORK:
 The TV Today Network which is also a part of India Today Group stands out amongst it competitors.
 Hindi News Channel Aaj Tak has the highest market share amongst it various competitors like ABP News (Then
Star News), NDTV Network, Zee News, CNBC TV18 Network and various other news channel.
 Aaj Tak viewership is 30 percent more than its nearest competitor.

27. MARKET SHARE
 TV Today Network Limited
 26.10%
 Star News Network
 20.70%
 NDTV Network
 20.20%
 Zee News Network
 12.40%
 CNBC TV18 Network
 5.10%
 Others
 15.40%

28. RANKING AND
COMSCORE:
  India Today Group achieves comScore
Ranking number 5
 in June 2013.
  Reaches the largest audience base in June
2013 ranking
 above ten other leading news channels.
  The ITG websites maximized the monthly
audience reach
 reporting an increase of 7.60 Million Unique
Visitors in
 June 2013.
  The Intoday domain has over 7.6 million
users and is now
 34th ranked as per domain ranking in India,
comScore June
 2013 report.

29. PESTELANALYSIS:
 The following are the PESTEL analysis of general media industry which is also
related to India Today Group.
 Political: The company now has continued to witness increased political interest because of the recognition of the
media industry economic importance to the overall economic growth of the country.
 Economic: In the past few years the media industry has witnessed an improved growth, this is attributed to India
positive economic growth in recent years. The growth of the industry is expected to grow by 16% in the current year.

30.  Social: Media plays a big role in form information dissemination to the people of India, which of late due to
globalization have developed a high infinite for information. . Even though the Indians are known to be
conservative and traditional they attitudes towards the media industry are very positive.
 Technological Advances: Modern information technological advancement in media is making the industry players
adapt faster to the new environments they are participating.
 Legal: The media industry in India is hot highly regulated as such, but there are laws and regulations which are
enforced for the industry to comply.

31. SWOT ANALYSIS:
Strengths:
 Existing Distribution and Sales Network
 Domestic Market
 One of the oldest company
 Goodwill
 No.1 News Channel
 Broad Base of Viewership and Readership
 Very Strong Presence in Indian Media Industry

32. WEAKNESS:
 Lot of Investment in R&D.
 Competitive Market
 Criticized for giving Biased Reports
 Future Debt Rating
 Future Profitability is a question due
to current losses.

33. OPPORTUNITIES:
 High Technological
Innovations
 Coming out with New Products
 High Demand of Newspaper
 Magazine Business today

34. THREATS:
 High Cost of Raw Materials
 High level of competition from internet
 Increase in number of News and Analysis
 International Brands coming to India
 Presenting News in Filmy Fashion.

35. CAREER AT INDIA TODAY:
 The group is looking for looking for talented, selfmotivated individuals who are ambitious, who love challenges and
who have a passion to excel.
 Opportunities available in reporting, copy-editing, design, production, sales and marketing.
 Over 5000 employees with 64-36% ratio of male female working respectively.

36. ACHIEVEMENTS BY INDIA TODAY GROUP:
 Its news channel Aaj Tak won the Indian Telly Award for Best Hindi News Channel for the 10th consecutive year in
2010.
 The Editor-in-Chief of Aaj Tak, Prabhu Chawla, won the Best News and Current Affairs Anchor Award at the Indian
Telly Awards 2009.
 The India Today Group publishes the Cosmopolitan magazine in India and has been featuring awards for Fun and
Fearless Male and Female of the Year since 2002.

37.  Cosmopolitan also showcases awards for the Best Bachelor of the Year.
 Cosmopolitan further promoted the Practice Safe Sun campaign that fights against skin cancer
 The India Today Group organizes several events like the India Today Conclave and ACUMEN, which deals with
some of the major issues and businesses in the country.
 The Vasant Valley School was started by the India Today Group to encourage education for all in the country.

38. COMPETITORS OF
INDIA TODAY
GROUP:
 ABP Group
 NDTV Group
 TIMES Group
 Mangalam Publications (India) Pvt Ltd
 Conde Nest