The Social Media Communication Hexagon is a strategy tool that helps digital marketers create effective digital marketing plans. It provides insight into key questions around what content to communicate, how much, through which mediums, and how to balance push and pull strategies. The hexagon examines the frequency and type of communication across elements like destination, culture, price, services, and cuisine. Quadrants are used to classify communication approaches, with "involving" and "interacting" creating awareness and acting as pull strategies, while "informing" and "selling" create marketing effects and act as push strategies. The hexagon was created by Manoj Kumar for his master's dissertation research on social media communication worldwide.
4. Social – Social media based communication. 2 way communication
5. Elements of the hexagon – The elements were derived from fig 3.d. A weighted average was determined the relative importance to consumers of each of the element.
6. Destination and environment – About the destination where the entity is based and environmental aspects of the entity.
7. Local Culture and community – About the local community and its culture. The communication could also include local handicrafts which could be sold online.
9. Hotel and services – About the hotel and the various services provided by the hotel. Also can include activities like nature walks, wind surfing, sightseeing etc.
10. Local cuisine – About local flavours and food. For eg. How the hotel is fusing or showcasing the local flavours to create unique signature food.
11. Consumers and Users – Consumers and user comments. Post stay comments and recommendations. User generated videos and articles.
19. Informing and selling - These quadrants create the marketing effect and act more like a push strategy.SMC Hexagon was created after completing a worldwide survey for my master’s dissertation.<br />Business school Name - Vatel International Business School, Nimes, France, www.vatel.com <br />Original work by - Manoj KUMAR<br />Website- http://digitalhospitality.info <br />Email- manojkumar297@gmail.com <br />Skype- manojkumar297<br />Twitter- @digitalhotels, http://twitter.com/digitalhotels <br />LinkedIn- http://fr.linkedin.com/in/manojk2007 <br />Online Resume- http://digitalhospitality.info/online-resume-cv/ <br />
![Social Media Communication Hexagon (SMC Hexagon)<br />The Social Media Communication Hexagon is strategy tool which will assist Digital marketers to have insight into creating effective digital marketing plans.<br />979079247015007972914343535Awareness efforts00Awareness efforts279944180340Social00Social4315551126365001926046431165006039576318770Destination and environment020000Destination and environment1404257344170Consumers and users00Consumers and users99060012636500781376612636500<br />-64086290805FacebookTwitterTrip advisorSocial BookmarkingYouTube/ Flickr00FacebookTwitterTrip advisorSocial BookmarkingYouTube/ Flickr805942026035000<br />2666637208280InteractingInteracting4691743208734InvolvingInvolving<br />80537531469878Push Strategy00Push Strategy8018585362048Pull Strategy00Pull Strategy80189502627630Marketing efforts00Marketing efforts80143351835150002825752829560Static00Static-303530790666Communication Type00Communication Type-6203951504315Blogs/ EmailWebsites/ Write-ups WikipediaNews/ArticlesYouTube/ Flickr00Blogs/ EmailWebsites/ Write-ups WikipediaNews/ArticlesYouTube/ Flickr99060011202310033232273277235Frequency of Communication00Frequency of Communication10338713266350Low00Low73477663277235High00High6607175860425Local Culture and community00Local Culture and community60287812634615Price and offers00Price and offers13041992733040Hotel and Services00Hotel and Services1033871860425LocalCuisine00LocalCuisine45389801468755Selling0Selling27317701469390InformingInforming990600317899100<br />Understanding the Social Media Communication Hexagon<br />Some of the questions answered by the SMC hexagon are – <br />What content to communicate?<br />How much to communicate?<br />Through what medium to communicate?<br />How to create a balanced Push and Pull strategy?<br />Definition of terms in social media communication hexagon<br />,[object Object]](https://image.slidesharecdn.com/socialmediacommunicationhexagonforhotelindustry-110627043926-phpapp01/85/Social-media-communication-hexagon-for-hotel-industry-1-320.jpg)
