Role of radio in developmental communication

1. ROLE OF RADIO IN DEVELOPMENTAL
COMMUNICATION
SUBMITTED BY: DEEKSHITHA PN
GOKUL VENU

2. Developmental Communication
● Development communication refers to the use of communication to facilitate
social development.
● Development communication engages stakeholders and policy makers, establishes
conducive environments, assesses risks and opportunities and promotes
information exchanges to bring about positive social change via sustainable
development.
● Development communication techniques include information dissemination and
education, behavior change, social marketing, social mobilization, media
advocacy, communication for social change and community participation.

3. Core areas of development
● Agriculture
● Fisheries
● Animal Husbandry
● Food
● Security
● Communication
● Irrigation
● Public Works
● Education
● Employment
● Environment
● Ecology

4. Radio
● Radio is the technology of using radio waves to carry information, such as sound,
by systematically modulating properties of electromagnetic energy waves
transmitted through space, such as their amplitude frequency, phase, or pulse
width.

5. Radio in Developmental
Communication
● Communication Experiment under UN umbrella by universities and other
educational institutes ‘especially agricultural universities, through their extension
networks and international organisations.
● Community radio broadcast information and messages on developmental aspect
-platform for villagers to broadcast local issues
-participation of local community is involved
-potential to get positive action.

6. Radio Rural Forum(1956) use radio for
social change
● Covered 156 villages.
● It contained 30 minute duration program two days week on different issues like
agriculture and varied subjects that could promote rural development.
● Promote adult literacy in the 1980s
● Broadcast program on women and legal rights.

7. Local Service of All India Radio
● The Verghese Committee(1978) report recommended a franchise system for
promoting local radio for education and development.
● NGOs use local radio to further their development activities.
● Example- Chetana of Kolkata records their program on adult education, in the field
using local talents.

8. School Broadcast
● Programs for school are broadcast from the metros and other centres of AIR.
● Many teachers make excellent broadcast through this platform.
● AIR draws up these programs on the advice of Consultative Panels for school
broadcasts.

9. Radio in social development
● Projection of Democracy
● Projection of Democracy
● Projection of Education
● Higher Living Standard
● Projection of Moral Values
● A Bridge Between Public and Government
● Rural Development

10. Conclusion
● Radio is considered as the most important source of mass communication in.
Radio has played a vital role in the social development of our society. Radio is a
cheap source of communication and it provides not only national but also
international news.
● All people are thought to be equal. Promotion of religious values is done through
radio.