2. ConTenTS
Introduction
Planning
Importance
Types
Principles
Planning Premises
Steps in Planning
Features of an good Plan
Limitations
3. inTroduCTion
Planning as a process involves anticipation of future
course of events and deciding the best course of
action.
Planning is basically the formulation, evaluation
and selection of a sequence of thoughts and actions
to
achieve a desired goal.
4. plAnning
According to Philip Kotler , “Planning is deciding in
the present what to do in the future. It is the
process whereby companies reconcile their resources
with their objectives and opportunities.”
advance what
“Planning isto Koontzinand O’donnell ,
According deciding
to do , how to do it, when to do it and
who is to do it. ”