1. “i’m in the club” fostering community growth through clarity, inclusion, and conversation mario anima director of product and community, Current TV twitter: manima hashtags: #socialc20 #intheclub social media and community 2.0 may 3rd, 2010

2. In the beginning…

3. Image: NASA, ESA and the Hubble Heritage (STScI/AURA)-ESA/Hubble Collaboration

6. ralphie wanted something… what was it?

7. he wanted to be: a part of something liked included

8. “A number of companies that marketed decoders to children (such as Ovaltine) often included "secret messages" on various radio shows aimed at children. The kids needed to use their decoders to decode the secret message (which was almost invariably a preview to the next episode of the show, which was usually a serial).” exclusivity accessibility interaction participation Source: http://www.radioarchives.org/annie/ and http://en.wikipedia.org/wiki/Secret_decoder_ring

9. Sources: http://www.flickr.com/photos/kt/1125561/ http://www.flickr.com/photos/seadreamstudio/1402732646/

10. members of your community feel like ralphie photo by flickr user James Cridland // used with permission under Creative Commons -- Attribution 2.0 Generic

11. decoder ring: inclusion create TV content get on TV callout: http://current.com/1p2104c finished review: http://current.com/1b2104c

12. decoder ring: access feedback via personality Q&As that’s gay: politicians: http://current.com/1kfmc4c call for questions: http://current.com/1radg4c Bryan answers: http://current.com/1kc6g4c

13. thanks mario anima director of product and community, Current TV twitter: manima hashtags: #socialc20 #intheclub