how marketing is different from selling with examples

2.  Marketing is a form of
communication between you and
your customers with a goal of
selling them.
 Communicating the value of your
product or service is a key aspect of
marketing

3.  Transfer of ownership from Seller to Consumer
 Targets on selling the product produced
 Sales is a part of MARKETING
 MAIN AIM TO EARN PROFITS

4. Marketing
Marketing includes selling and
other activities like various
promotional measures, marketing
research, after sales service, etc.
Selling
Selling is confined to persuasion of
consumers to buy firm’s goods
and services

5. Marketing
Planning is long-term oriented in
terms of new products,
tomorrow’s market and future
growth
Selling
Planning is short-term oriented, in
terms of today’s products and
markets

6. MARKETING
Marketing concerned with
customer satisfaction
SELLING
Selling concerned with profit
maximization

7. MARKETING
Innovation in every sphere, on
providing better value to
customers by adopting new
technology
SELLING
Staying with existing technology
and reducing cost

8. MARKETING
Marketing views the customers as
the very beginning of the business
SELLING
Selling views customers as the last
link in the business

9. MARKETING
Stresses on needs of customer
SELLING
Stresses on needs of seller

10. MARKETING
It starts with customers and ends
with customers
SELLING
It starts with seller and ends with
seller

11. EXAMPLES
Selling Oriented Companies
• Insurance
• Online shopping
• Door-to-Door selling
Marketing Oriented Companies
• Dell computers- provides
platform on which each persons
customizes the features he/she
desires
• Automobile industries
• Designer clothes