1. Internet Marketing and
its Best Practices
by
MANIKANNAN
SEO Expert
Cogzidel Technologies
Cogzidel Technologies Private Limited
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http://www.cogzidel.com/

2. Agenda
1. What is Internet Marketing
2. Importance of SEO
3. Understanding SEO Basics
4. On-page Optimization Factors
5. Off-page Optimization Factors
6. SEO Packages and Plans
7. About Cogzidel Technologies
8. Contact Us
Cogzidel Technologies Private Limited
2
http://www.cogzidel.com/

3. What is Internet Marketing
 Internet marketing is nothing but marketing of products, brands, services via
online and it can be abbreviated as IM. In general, we have two types of
marketing:
a) Offline marketing
b) Online marketing
 Offline marketing refers to the advertising of products in Newspapers, Television
Media, Word of mouth, etc.
 Online Marketing refers to marketing through internet viz. SEO (Search Engine
Optimization) & SEM (Search Engine Marketing)
 Internet marketing is a.k.a digital marketing, web marketing, online marketing,
search marketing
Cogzidel Technologies Private Limited
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http://www.cogzidel.com/

4. Importance of SEO
 SEO - It is a process of improving the visibility of a website or a web page in search
engines via natural search results.
 Why to do SEO? SEO is an important thing nowadays as everyone start to have
their own websites and want to earn money by means of marketing their products
over internet.
 Internet industry is not an exception in competition. In order to beat the
competitors in the particular niche industry, all website owners have to optimize
their websites to bring it out in the top position in all major search engines.
Cogzidel Technologies Private Limited
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http://www.cogzidel.com/

5. Understanding SEO Basics
A website can be optimized by two major factors:
1. On page optimization
2. Off page optimization
Cogzidel Technologies Private Limited
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http://www.cogzidel.com/

6. On-page Optimization Factors
 Initial analysis of website
 Competitor analysis
 Keyword research
 Content analysis
 SEO friendly web design
 Title and Meta optimization
 Image Optimization
 Web analytics and Google webmaster implementation
 XML sitemap creation
 Robots.txt creation
Cogzidel Technologies Private Limited
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http://www.cogzidel.com/

7. Off-page Optimization Factors
 Search engine submission
 Web directory submission
 Social bookmarking
 Forum posting
 Blog posting and commenting
 Participation in Social networks
 Article directory submission
 Press release distribution
Cogzidel Technologies Private Limited
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http://www.cogzidel.com/

8. SEO Packages and Plans
• Cogzidel Technologies, a custom web development and mobile application
development company providing SEO services to the global clients.
• We have three different levels of packages available at an affordable rate according
to the clients requirements.
• Our experts will analyse the competitors and start proceeding right from the
keyword research to link submission campaigns.
• Do you want to optimize your website and earn money? If yes, please contact us
immediately by shoot an email to bala.k@cogzidel.com to know more about our
SEO packages and plans.
Cogzidel Technologies Private Limited
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http://www.cogzidel.com/

9. About Cogzidel Technologies
• Cogzidel Technologies is a leading professional offshore Software development,
Web development and Mobile application development company based in India.
• Offers the following services and solutions to the customers throughout the world:
 Developing PHP clone script softwares
 iPhone app development
 Android app development
 Software application and web application development
 Search Engine Optimization services
 Offshore staffing
 IT consulting services
 Open source solutions like Magento customization, Boonex dolphin integration,
Wordpress theme development and more.
Cogzidel Technologies Private Limited
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http://www.cogzidel.com/

10. Contact Us
For more details and enquiries about SEO services please contact us at the following:
Madurai Address:
184, North Veli Street,
Madurai 625 001.
Tamilnadu, India.
Telephone: +91-452-4282000
Fax: +91-452-4376756
Website: http://www.cogzidel.com/
Cogzidel Technologies Private Limited
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http://www.cogzidel.com/

11. Thank You
Cogzidel Technologies Private Limited
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http://www.cogzidel.com/