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The future of M2M billing OSS/BSS World 2011
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The future of M2M billing OSS/BSS World 2011
1.
Notes from Fergus
The Future of M2M Billing •M2M is very partner centric: lot of revenue e.g. Sensorlogic – 6-7 partners getting Catherine Lynch, Solution Marketing Director, SAP compensated for a single charging event 28 September 2011 •Customer perceived value is different according to sector: • logistics it might be delivery time for end customer (UPS KPI is # of trucks) • Oil & gas: might be # of faults detected •Pricing @Clynch09 for whatever scenario is being supported can be configured •SFR: competed vs Portal/ORCL – flexibility of charging system •BYTEL : outsourced solution Extelia – low TCO & price vs Convergys, ORCL & Comarch •Numerix : vending machine – replenishment cycle •OPCOM : telco – used for transportation, chipset in trucks satellite positioning © 2011 SAP AG. All rights reserved. Strictly Confidential 1
2.
M2M: A Definition
« Technologies that collect and transfer information on the condition of physical assets or people » * * Forrester: « The M2M Market Is A Blossoming Opportunity » March 16 2010 © 2011 SAP AG. All rights reserved. Strictly Confidential 2
3.
Trillions of connected
devices by 2020 © 2011 SAP AG. All rights reserved. Strictly Confidential 3
4.
M2M Worldwide Revenue
Projections 35 30 25 Mobile Connectivity EUR 20 Mobile Connectivity €Bn 15 Revenue ROW M2M Revenue WW 10 Cellular & Satellite 5 0 2010 2011 2012 2013 2014 Source: IDATE 2010 August 2010 © 2011 SAP AG. All rights reserved. Strictly Confidential 4
5.
M2M: more than
connected devices An ecosystem of machines with embedded connectivity © 2011 SAP AG. All rights reserved. Strictly Confidential 5
6.
Pricing, Rating, Charging
and Billing Sensors Network Monetization €$£¥ © 2011 SAP AG. All rights reserved. Strictly Confidential 6
7.
M2M: business models
& challenges • Choose flexible platform with low ongoing cost of Low cost ownership • Scalable platform to scale for high volume model • Low ARPU unit value • Reduce operational costs Massive • Support mix of recurring & usage based micro payments scale • High volume billing & high availability architecture • Handle settlement & commission for complex value Multi party chains • Support retail & wholesale pricing models value chain • Global support • Analytics promote greater efficiency © 2011 SAP AG. All rights reserved. Strictly Confidential 7
8.
M2M: an extended
ecosystem © 2011 SAP AG. All rights reserved. Strictly Confidential 8
9.
M2M : the
issues facing service providers •How to build in flexible support for pricing of recurring & usage based fees to differentiate their services? •Do current billing systems provide the required high levels of automation across the full process spectrum? •How can service providers build scale into this fragmented market (e.g. dealing with roaming, reaching into new verticals)? •What is the most effective architecture to support high volume, low value communications? • How to ensure complex partner settlement & prevent revenue leakage? © 2011 SAP AG. All rights reserved. Strictly Confidential 9
10.
Run better M2M
billing with SAP Next Generation Billing •Supports flexible pricing for retail and wholesale models • Recurring fee and usage based charges • Pricing can be configured for multiple scenarios •End to end support for the Consume to Cash business process • Fully automated & integrated with the back office •Low cost platform for high volume, low value transactions • Low operating expenditure with low cost hardware • Easy integration to multiple network partners & service providers •Handles complexity in partner settlement • Manage reseller settlements anywhere in the value chain in real-time •Analytics provide deep insights to « sell greater efficiency » • Analytics for real-time decision support © 2011 SAP AG. All rights reserved. Strictly Confidential 10
11.
Contact Catherine.Lynch01@sap.com Gurmeet.sachdeva@sap.com Visit our web
site: http://www1.sap.com/software/consume-to-cash.epx Follow us : @sap_nextgenbill Thank you! © 2011 SAP AG. All rights reserved. Strictly Confidential 11
12.
© 2011 SAP
AG. All rights reserved No part of this publication may be reproduced or transmitted in any form or for any purpose Business Objects and the Business Objects logo, BusinessObjects, Crystal Reports, Crystal without the express permission of SAP AG. The information contained herein may be Decisions, Web Intelligence, Xcelsius, and other Business Objects products and services changed without prior notice. mentioned herein as well as their respective logos are trademarks or registered trademarks of Business Objects Software Ltd. Business Objects is an SAP company. Some software products marketed by SAP AG and its distributors contain proprietary software components of other software vendors. Sybase and Adaptive Server, iAnywhere, Sybase 365, SQL Anywhere, and other Sybase products and services mentioned herein as well as their respective logos are trademarks or Microsoft, Windows, Excel, Outlook, and PowerPoint are registered trademarks of Microsoft registered trademarks of Sybase, Inc. Sybase is an SAP company. Corporation. IBM, DB2, DB2 Universal Database, System i, System i5, System p, System p5, System x, All other product and service names mentioned are the trademarks of their respective System z, System z10, System z9, z10, z9, iSeries, pSeries, xSeries, zSeries, eServer, companies. Data contained in this document serves informational purposes only. National z/VM, z/OS, i5/OS, S/390, OS/390, OS/400, AS/400, S/390 Parallel Enterprise Server, product specifications may vary. PowerVM, Power Architecture, POWER6+, POWER6, POWER5+, POWER5, POWER, The information in this document is proprietary to SAP. No part of this document may be OpenPower, PowerPC, BatchPipes, BladeCenter, System Storage, GPFS, HACMP, reproduced, copied, or transmitted in any form or for any purpose without the express prior RETAIN, DB2 Connect, RACF, Redbooks, OS/2, Parallel Sysplex, MVS/ESA, AIX, written permission of SAP AG. Intelligent Miner, WebSphere, Netfinity, Tivoli and Informix are trademarks or registered This document is a preliminary version and not subject to your license agreement or any trademarks of IBM Corporation. other agreement with SAP. This document contains only intended strategies, developments, Linux is the registered trademark of Linus Torvalds in the U.S. and other countries. and functionalities of the SAP® product and is not intended to be binding upon SAP to any particular course of business, product strategy, and/or development. Please note that this Adobe, the Adobe logo, Acrobat, PostScript, and Reader are either trademarks or document is subject to change and may be changed by SAP at any time without notice. registered trademarks of Adobe Systems Incorporated in the United States and/or other countries. SAP assumes no responsibility for errors or omissions in this document. SAP does not Oracle is a registered trademark of Oracle Corporation. warrant the accuracy or completeness of the information, text, graphics, links, or other items contained within this material. This document is provided without a warranty of any kind, UNIX, X/Open, OSF/1, and Motif are registered trademarks of the Open Group. either express or implied, including but not limited to the implied warranties of Citrix, ICA, Program Neighborhood, MetaFrame, WinFrame, VideoFrame, and MultiWin are merchantability, fitness for a particular purpose, or non-infringement. trademarks or registered trademarks of Citrix Systems, Inc. SAP shall have no liability for damages of any kind including without limitation direct, HTML, XML, XHTML and W3C are trademarks or registered trademarks of W3C®, World special, indirect, or consequential damages that may result from the use of these materials. Wide Web Consortium, Massachusetts Institute of Technology. This limitation shall not apply in cases of intent or gross negligence. Java is a registered trademark of Sun Microsystems, Inc. The statutory liability for personal injury and defective products is not affected. SAP has no control over the information that you may access through the use of hot links contained in JavaScript is a registered trademark of Sun Microsystems, Inc., used under license for these materials and does not endorse your use of third-party Web pages nor provide any technology invented and implemented by Netscape. warranty whatsoever relating to third-party Web pages. SAP, R/3, SAP NetWeaver, Duet, PartnerEdge, ByDesign, SAP BusinessObjects Explorer, StreamWork, and other SAP products and services mentioned herein as well as their respective logos are trademarks or registered trademarks of SAP AG in Germany and other countries. © 2011 SAP AG. All rights reserved. Strictly Confidential 12
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