7. PRODUCT
BRAND NAME: COCO FRSEH.
COCO FRESH in three flavors :-
Coco FRESH ( Normal )
Coco FRESH (Strawberry)
Coco FRESH ( Mango Flavors )
All Above Three are available in 180ml &
560ml with Tetra Packaging .
8. Coconut Water
Processing of CoCofresh
TetraPacked Water
Processing
Transported by rented truck
Farmer
Warehouse
(Belgaum)
Transport
Warehouse Processing
(Unit) (Belgaum)
Transported
by rented
truck
Purchase
Stalls Customer
and
Shops
9. Place…
• Why this location- Belgaum
• Distribution Channel
Manufacturer Belgaum
Delhi
Wholesales
Distributor
Mumbai
Retail Distributor Within region
Final Customer
11. PROMOTIONAL IDEAS
Tie up with local cinemas to increase our
branding.
Tie up with schools & colleges
Tie up with beauty, healthcare and fitness
centers
Vending Machine
Use of Web Marketing
12. THE FACTORS INFLUENCING
DEMAND OF OUR PRODUCTS
- High consumer retention rate - Great distribution
Network
- Competitive Advantage- Price - Well-health product
- Natural Product
PRODUCT LIFE CYCLE
LEGAL FORMALITIES
14. SWOT Analysis
Strength Weakness
Adequate availability of raw Seasonal availability of fruits
materials. Brand acknowledgement
High consumer retention rate . Late entry into the market.
Natural Product.
Opportunity Threats
Participation with a growing Unstable government policies
industry. Rising Global Warming
Competitive advantage over
carbonated soft drinks.
Success of incredible India
campaign
15. H.R. PRACTICES
•Training & Development
• Skills required
•Salaries
• Safety
• Standard Working Environment