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SMTulsa_2014: Socially Integrated Marketing & Media Planning

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Operational Sustainability™
Operational Sustainability™

Keys to understanding how social media works in the larger brand context of an integrated media and marketing plan. How to Mandy Vavrinak's afternoon keynote for the 2014 Social Media Tulsa conference. #marketing #smtulsa #smbiz

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In Context: 
 How Social Media Works In 
 An Integrated Marketing & Media Plan @Mandy_Vavrinak
Connections Voice? Email? Text? Social… And what do we even mean by that?
Social Business A social business is not a business that sends a lot of tweets or has a ton of Facebook likes. It is one that realizes that it operates in a more transparent and social world. A social business places equal value on the needs of its customers, employees, partners, and shareholders. Michael Brenner - How Marketers Can Lead the Social Business Transformation
Some Important Numbers • Facebook & LinkedIn - 10 • YouTube - 9 • Twitter - 8 • Pinterest - 4 • Instagram - 3.5 • Google+ - 3
So…. Social Business? Social business is much more than just social media. Social business is about people-centric engagement. Socially enabled organizations will flourish and out-perform their competition by providing better experiences. Michelle Killebrew - IBM Social Business/Marketing
Why Integrated Marketing ? Advertorial Failure of free Authenticity Infobesity* / Advocacy Own your network *@Ekaterina (Walter, CMO of Branderati)
Integrated Marketing
Integrated Marketing
Integrated Marketing
Increase audience engagement Increase total audience More timely & relevant communication Boost donors, support in kind, awareness of mission(Facebook)
Start With Strategy • Who are you - Outside IN • Why does what you offer matter? • and to whom? • when / where / why is it actionable?
So…. Social Business? Social business is much more than just social media. Social business is about people-centric engagement. Socially enabled organizations will flourish and out-perform their competition by providing better experiences. Michelle Killebrew - IBM Social Business/Marketing
Some Next Big Things • Integrated social databases • Marrying action – not just intent – with social activity and learning over time • Internet as information… no longer a thing we use, but how we live
Channels will become less and less important over time. How you gather, share, and use information will become more and more important over time.
In Context: 
 How Social Media Works In 
 An Integrated Marketing & Media Plan @Mandy_Vavrinak

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SMTulsa_2014: Socially Integrated Marketing & Media Planning

  • 1. In Context: 
 How Social Media Works In 
 An Integrated Marketing & Media Plan @Mandy_Vavrinak
  • 3. Social Business A social business is not a business that sends a lot of tweets or has a ton of Facebook likes. It is one that realizes that it operates in a more transparent and social world. A social business places equal value on the needs of its customers, employees, partners, and shareholders. Michael Brenner - How Marketers Can Lead the Social Business Transformation
  • 4. Some Important Numbers • Facebook & LinkedIn - 10 • YouTube - 9 • Twitter - 8 • Pinterest - 4 • Instagram - 3.5 • Google+ - 3
  • 5.
  • 6. So…. Social Business? Social business is much more than just social media. Social business is about people-centric engagement. Socially enabled organizations will flourish and out-perform their competition by providing better experiences. Michelle Killebrew - IBM Social Business/Marketing
  • 7. Why Integrated Marketing ? Advertorial Failure of free Authenticity Infobesity* / Advocacy Own your network *@Ekaterina (Walter, CMO of Branderati)
  • 11. Increase audience engagement Increase total audience More timely & relevant communication Boost donors, support in kind, awareness of mission(Facebook)
  • 12. Start With Strategy • Who are you - Outside IN • Why does what you offer matter? • and to whom? • when / where / why is it actionable?
  • 13. So…. Social Business? Social business is much more than just social media. Social business is about people-centric engagement. Socially enabled organizations will flourish and out-perform their competition by providing better experiences. Michelle Killebrew - IBM Social Business/Marketing
  • 14.
  • 15.
  • 16. Some Next Big Things • Integrated social databases • Marrying action – not just intent – with social activity and learning over time • Internet as information… no longer a thing we use, but how we live
  • 17. Channels will become less and less important over time. How you gather, share, and use information will become more and more important over time.
  • 18. In Context: 
 How Social Media Works In 
 An Integrated Marketing & Media Plan @Mandy_Vavrinak