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• Define yourself before others do
• Show off your best work
• Make yourself easy to contact
• Market yourself to employers
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1. Respond to replies, comments and questions
(especially questions) everywhere
2. Be transparent in all you do
3. Ask for help when you need it
4. Be thankful
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5. Make corrections quickly and publicly
6. Address criticism without spats
7. Be consistent
8. Don't just push your content out, share
other links too
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ü Users here to follow topics and interests first
ü Fact paced, frenetic updates expected
ü Great for quick hits and updates
ü Largely public, less expectation of privacy
ü Users here to follow pre-existing connections
ü Slower-paced, fewer posts
ü Great for longer posts and conversation
ü Large expectation of privacy
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ü Your competitors
ü People in your field of interest/beat
ü Popular people in your local/topical
Twittersphere
ü Those who reply to you
ü Those who re-tweet, share your links
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6. 2/15/13
• By subject/location: Twellow.com,
Wefollow.com
• Muckrack.com (for finding
journalists)
• Look at others’ follows/followers
• Spy on Twitter lists
• Listorious.com
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• Search.twitter.com/advanced
• Search by keywords, location, time
• Search before the stream is overtaken by
reaction
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Profiles Pages
• One place to manage • Completely separate
everything presence from profile
• Control your privacy • Completely public
• Timeline design with • Timeline design with
large image large image
• Could mix personal/ • Detailed analytics to
professional see who visits
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18. 2/15/13
• Turn on Subscriptions: Anyone can read
your public posts
• Set up a vanity url at facebook.com/
username
• Add your job history and a snappy bio to
About section (and make it public)
facebook.com/bookmarks/lists
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facebook.com/bookmarks/interests
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• What would you share on Facebook?
• Ask questions, feature the responses in
stories
• During news, you can't overpost
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Status updates that…
• Posed Questions +64%
• Call to read or take a closer look +37%
• Personal reflections +25%
• Clever, catchy tone +18%
% feedback over averagee
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65% increase in likes and 50% increase in comments
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Set up Google Authorship for G+ benefits
• Pinterest is #3 after Facebook and
Twitter in users
• Fastest growing website in the U.S.
• Largely female user base – a group we
want to better reach
• Can repin readers’ submissions,
collaborate on boards
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25. 2/15/13
Set your name as an alert at
• Google.com/alerts
• Socialmention.com
Eliminate results from your company site:
"first last" -yoursiteurl.com
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Twi$ercounter.com
Klout.com
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Bit.ly
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THANKS!
Mandy Jenkins
mjenkins@digitalfirstmedia.com
@mjenkins
Blog: Zombiejournalism.com
These slides & more at
slideshare.net/mandyjenkins
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30. 2/15/13
Slide
element
credits
• Deborah
Petersen,
@deborapetersen
• Kevin
Sablan,
@ksablan
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