How social media is changing the way the news business works and how people get their news.

1. Media & Social Media How Twitter, Facebook and regular people are changing the news

2. Everyone is a journalist now Lead, follow or die

3. “The good old days”

4. Now

5. The Trifecta Though there’s a lot more than that

6. Facebook In 2009, Facebook grew from 42 million to 103 million Source: iStrategy Labs

7. Facebook In 2009, Facebook grew from 42 million to 103 million Audience aged over 55 grew 922.7% in 2009 Source: iStrategy Labs

8. Facebook In 2009, Facebook grew from 42 million to 103 million Audience aged over 55 grew 922.7% in 2009 Washington, D.C.’s use grew 172% in 2009 Source: iStrategy Labs

9. YouTube 24 hours of video uploaded every minute Source: Website Monitoring

10. YouTube 24 hours of video uploaded every minute 23 countries, 24 languages Source: Website Monitoring

11. Twitter 8% of all American web users use Twitter

12. Twitter 8% of all American web users Those aged 18-29 more likely users than older Americans

13. Twitter 8% of all American web users Those aged 18-29 more likely users than older Americans African-Americans and Latinos are more than twice as likely to use Twitter as are white internet users

14. Twitter 8% of all American web users Those aged 18-29 more likely users than older Americans African-Americans and Latinos are more than twice as likely to use Twitter as are white internet users Majority are college-educated

15. The Basics of Twitter

16. Tweet Noun: Individual twitter message Verb: Act of using Twitter

17. @yourname Identifying a Twitter name

18. Retweet or RT Passing along another’s tweet to your audience

19. Powered by followers They follow You follow

20. #hashtags Keywords that group tweets by subject

21. #WMATA

22. Broadcasting Now everyone’s doing it

23. Telling one person…

24. With Twitter…

28. And so on…

29. Media on Twitter And TBD in particular

30. News - ASAP

31. Spreading news

32. An ear to the ground Twitter: A police scanner, telephone and bullhorn all at once

33. Getting tips

34. Watching for unintentional tips

35. Asking for help

36. Keyword searches Search.twitter.com

37. Search.Twitter.Com Search by keywords, location, time All public tweets Also can be done in desktop, mobile apps

38. Watching news everywhere

39. Local Twitter Trends trendsmap.com/local/us/washington

40. Trendsmap.com

41. News Watch Trends: What people are talking about

42. News Watch Trends: What people are talking about Keyword searches

43. News Watch Trends: What people are talking about Keyword searches Reliable tip network

44. Customer Service

45. Answer Questions

46. Handle Criticism

47. Watch Your Reputation

48. Watch Your Reputation Google Alerts

49. Watch Your Reputation Google Alerts Search Facebook updates: youropenbook.org

50. Watch Your Reputation Google Alerts Search Facebook updates: youropenbook.org YouTube alerts

51. Watch Your Reputation Google Alerts Search Facebook updates: youropenbook.org YouTube alerts Photo alerts – Flickr, Picasa, Photobucket

52. Why are we here?

53. Social media is small, but… Twitter & Facebook are easy ways to rapidly spread misinformation

54. Social media is small, but… Twitter & Facebook are easy ways to rapidly spread misinformation If you don’t control your message, someone else will

55. Building the Network So, you want to be on Twitter.

56. Building the Network Follow the right people (Twellow.com)

57. Building the Network Follow the right people (Twellow.com) Be responsive

58. Building the Network Follow the right people (Twellow.com) Be responsive Be useful

59. Building the Network Follow the right people (Twellow.com) Be responsive Be useful Be thankful

60. Questions?

61. Mandy Jenkins Twitter:@mjenkins and@TBD Email:mjenkins@tbd.com ZombieJournalism.com